Rascasse Audience Intelligence

Indian Premier League Audience in Germany

A data profile of the people who buy, follow and care about Indian Premier League in Germany — modelled from more than twelve digital signal sources. Indian Premier League has an estimated audience of 795,779 people in Germany.

#2among Cricket in Germany#105among Event in Germany#626in Sports

The average Indian Premier League fan in Germany is 35.1 years old, more male, and lives primarily in Bayern.

The audience is concentrated in Bayern, Nordrhein-Westfalen, Hessen.

Top brand affinities include Non-fiction books, Dog harness, Beauty & Fashion, with strongest over-indexing on Non-fiction books (19.23× the country average).

Demographically, the Indian Premier League audience skews more male with an average age of 35.1, and over-indexes on personality traits such as Family Orientation, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Indian Premier League fan in Germany is more male, around 35.1 years old, with strong Family Orientation tendencies and a notable affinity for Non-fiction books.

Category: Sports · Type: Event · Subtype: Cricket

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Indian Premier League profile in Germany.

Audience size
796K
in Germany
Gender
44.8%♀
55.2% male
Age
35.1
average years
Country rank
#7944
Event in Germany
Fig. 01

Search interest · 12-month trend

+27%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Indian Premier League fans

44.8% are female, 55.2% are male, average age 35.1.

Fig. 02

Gender split

44.8%
Female
55.2%
Male
Demographic split for Indian Premier League audience in Germany
MetricValue
Female44.8%
Male55.2%
Average age35.1
Estimated audience size795,779
Fig. 03

Age distribution

Ø 35.1
average years
Age distribution of the Indian Premier League audience in Germany
Age bracketShare%
16-1928%
20-2924%
30-3919%
40-4916%
50+12%
Fig. 04

Worldwide distribution

0.6%

of the worldwide Indian Premier League audience comes from Germany.

Worldwide audience distribution share by country for Indian Premier League
CountryShare
India70.3%
United States3.0%
China2.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Indian Premier League audience in Germany is strongest.

Fig. 05

Top regions by affinity

Indian Premier League fans by region: top regions in Germany
#RegionReachAffinity×
01Hessen~100K2.08×
02Berlin~60K1.92×
03Bayern~200K1.32×
04Hamburg~20K1.22×
05Bremen~7K1.12×
06Baden-Württemberg~100K1.08×
07Sachsen-Anhalt~20K1.05×
08Thüringen~20K0.94×
09Sachsen~30K0.89×
10Nordrhein-Westfalen~100K0.81×
11Rheinland-Pfalz~30K0.81×
12Brandenburg~20K0.76×
13Saarland~5K0.58×
14Niedersachsen~40K0.53×
15Mecklenburg-Vorpommern~7K0.51×
16Schleswig-Holstein~10K0.49×
Fig. 06

Affinity by region

Affinity by region — Indian Premier League, Germany
0.49×1.00×2.08×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Indian Premier League audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Indian Premier League audience
#·InterestCategoryAffinity×
01Chennai Super KingsSports37.47×
02Non-fiction booksLiterature19.23×
03Western swingMusic & Radio18.34×
04Beauty & FashionBeauty & Wellness17.79×
05India national cricket teamSports16.21×
06Smart TVTechnology & Electronics13.96×
07VideotelephonyTechnology & Electronics13.76×
08Apple TVMovies & TV13.58×
09Dog harnessPets & Animals11.69×
10NeymarSports11.48×
11ITunesMusic & Radio10.72×
12Fast fashionFashion & Accessoires9.41×
13Detective fictionLiterature9.21×
14Strategy gamesGames8.69×
15Infant bedHome & Garden8.60×
16Display deviceTechnology & Electronics8.27×
17Family carCars & Mobility7.13×
18FIFA World CupSports5.30×
19Premier LeagueSports5.10×
20Real Madrid C.F.Sports4.04×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Indian Premier League audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Indian Premier League audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM2.37×
Price SensitivityPREMIUM2.03×
Luxury OrientationPREMIUM1.93×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Indian Premier League audience · Rather not
TraitClusterDeviationScore
Community OrientationOPEN0.77×
ExtroversionTHRILL0.86×
Pet OwnershipJOY0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Indian Premier League have in Germany?

Indian Premier League has an estimated audience of 795,779 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.

02

What is the gender split and age of Indian Premier League fans?

44.8% of Indian Premier League fans are female, 55.2% are male, with an average age of 35.1 years.

03

Which brands do Indian Premier League fans like most?

Indian Premier League fans show strongest brand affinity for Non-fiction books (19.23×), Dog harness (11.69×), and Beauty & Fashion (17.79×) over the country average.

04

Where do Indian Premier League fans live in Germany?

Indian Premier League fans in Germany are most concentrated in Bayern (reach ~200K), Nordrhein-Westfalen (reach ~100K), and Hessen (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Indian Premier League fans also like?

Beyond Indian Premier League itself, the audience over-indexes on Dog harness (11.69×), Beauty & Fashion (17.79×), FIFA World Cup (5.3×), and Videotelephony (13.76×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cricket audiences in Germany

See Indian Premier League audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Indian Premier League. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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