Rascasse Audience Intelligence

Apple TV Audience in Germany

A data profile of the people who buy, follow and care about Apple TV in Germany — modelled from more than twelve digital signal sources. Apple TV has an estimated audience of 3,518,821 people in Germany.

#8among TV / music streaming in Germany#62among Website / Newspaper / Magazine in Germany#125in Movies & TV

The average Apple TV fan in Germany is 39.3 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Data security, World War Z (film), Jeffrey Dean Morgan, with strongest over-indexing on Data security (13.24× the country average).

Demographically, the Apple TV audience skews more male with an average age of 39.3, and over-indexes on personality traits such as Patriotism, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Apple TV fan in Germany is more male, around 39.3 years old, with strong Patriotism tendencies and a notable affinity for Data security.

Category: Movies & TV · Type: Website / Newspaper / Magazine · Subtype: TV / music streaming

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Apple TV profile in Germany.

Audience size
3.5M
in Germany
Gender
43.7%♀
56.3% male
Age
39.3
average years
Country rank
#1734
Website / Newspaper / Magazine in Germany
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Apple TV

43.7% are female, 56.3% are male, average age 39.3.

Fig. 02

Gender split

43.7%
Female
56.3%
Male
Demographic split for Apple TV audience in Germany
MetricValue
Female43.7%
Male56.3%
Average age39.3
Estimated audience size3,518,821
Fig. 03

Age distribution

Ø 39.3
average years
Age distribution of the Apple TV audience in Germany
Age bracketShare%
16-1919%
20-2919%
30-3921%
40-4922%
50+19%
Fig. 04

Worldwide distribution

4.0%

of the worldwide Apple TV audience comes from Germany.

Worldwide audience distribution share by country for Apple TV
CountryShare
United States28.9%
United Kingdom6.5%
Brazil4.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Apple TV audience in Germany is strongest.

Fig. 05

Top regions by affinity

Apple TV fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~200K1.49×
02Hamburg~90K1.17×
03Schleswig-Holstein~100K1.08×
04Nordrhein-Westfalen~800K1.06×
05Hessen~300K1.04×
06Niedersachsen~400K1.03×
07Bremen~30K1.03×
08Bayern~600K1.00×
09Rheinland-Pfalz~200K0.98×
10Baden-Württemberg~500K0.95×
11Brandenburg~100K0.95×
12Sachsen~200K0.88×
13Saarland~40K0.86×
14Sachsen-Anhalt~80K0.83×
15Thüringen~70K0.83×
16Mecklenburg-Vorpommern~60K0.83×
Fig. 06

Affinity by region

Affinity by region — Apple TV, Germany
0.83×1.00×1.49×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Apple TV audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Apple TV audience
#·InterestCategoryAffinity×
01World War Z (film)Movies & TV18.20×
02Rashida JonesMovies & TV16.98×
03Lost in Translation (film)Movies & TV16.60×
04Data securityBusiness & Career13.24×
05Sofia CoppolaMovies & TV12.61×
06Jeffrey Dean MorganMovies & TV12.00×
07ChromecastTechnology & Electronics11.08×
08David Copperfield (illusionist)Movies & TV10.70×
09Hape KerkelingMovies & TV4.47×
10Internet televisionTechnology & Electronics3.88×
11WikiaInternet & Social Media3.60×
12True DetectiveMovies & TV3.34×
13FRITZ!BoxTechnology & Electronics3.26×
14Bruce WillisMovies & TV2.81×
15WikipediaInternet & Social Media2.46×
16CommerzbankBusiness & Career1.73×
17GermanyTravel & Leisure1.70×
18Harry PotterMovies & TV1.58×
19Food and drinkFood & Beverages1.55×
20Business and industryBusiness & Career1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Apple TV audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Apple TV audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.85×
Need for SecurityCONSERVATISM1.67×
Early Adopter MentalityPOWER1.63×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Apple TV audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.79×
CreativityOPEN0.92×
ExtroversionTHRILL0.93×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Apple TV have in Germany?

Apple TV has an estimated audience of 3,518,821 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Apple TV fans?

43.7% of Apple TV fans are female, 56.3% are male, with an average age of 39.3 years.

03

Which brands do Apple TV fans like most?

Apple TV fans show strongest brand affinity for Data security (13.24×), World War Z (film) (18.2×), and Jeffrey Dean Morgan (12×) over the country average.

04

Where do Apple TV fans live in Germany?

Apple TV fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~800K), Bayern (reach ~600K), and Baden-Württemberg (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Apple TV fans also like?

Beyond Apple TV itself, the audience over-indexes on World War Z (film) (18.2×), Jeffrey Dean Morgan (12×), FRITZ!Box (3.26×), and Germany (1.7×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More TV / music streaming audiences in Germany

See Apple TV audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Apple TV. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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