Apple TV Audience in Germany
Apple TV has an estimated audience of 3,524,283 people in Germany. 43.7% are female, 56.3% are male, average age 39.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Data security, World War Z (film), Jeffrey Dean Morgan, FRITZ!Box, Germany.
The average Apple TV fan in Germany is 39.3 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Data security, World War Z (film), Jeffrey Dean Morgan, with strongest over-indexing on Data security (13.24× the country average). Demographically, the Apple TV audience skews more male with an average age of 39.3, and over-indexes on personality traits such as Indulgence, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Movies & TV · Type: Website / Newspaper / Magazine · Subtype: TV / music streaming
Demographics of Apple TV fans
| Metric | Value |
|---|---|
| Female | 43.7% |
| Male | 56.3% |
| Average age | 39.3 |
| Estimated audience size | 3,524,283 |
Audience persona
The typical Apple TV fan in Germany is more male, around 39.3 years old, with strong Indulgence tendencies and a notable affinity for Data security.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 826,346 | 1.07× |
| Bayern | 574,403 | 1.01× |
| Baden-Württemberg | 461,451 | 0.96× |
| Niedersachsen | 355,752 | 1.04× |
| Hessen | 292,890 | 1.09× |
| Berlin | 244,446 | 1.55× |
| Rheinland-Pfalz | 174,851 | 0.99× |
| Sachsen | 145,592 | 0.84× |
| Schleswig-Holstein | 137,090 | 1.08× |
| Brandenburg | 103,289 | 0.94× |
| Hamburg | 95,179 | 1.2× |
| Sachsen-Anhalt | 72,950 | 0.8× |
| Thüringen | 71,161 | 0.79× |
| Mecklenburg-Vorpommern | 52,510 | 0.78× |
| Saarland | 35,667 | 0.82× |
| Bremen | 30,802 | 1.02× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Data security | 13.24× | Business & Career |
| World War Z (film) | 18.2× | Movies & TV |
| Jeffrey Dean Morgan | 12× | Movies & TV |
| FRITZ!Box | 3.26× | Technology & Electronics |
| Germany | 1.7× | Travel & Leisure |
| Food and drink | 1.55× | Food & Beverages |
| Chromecast | 11.08× | Technology & Electronics |
| Business and industry | 1.51× | Business & Career |
| Wikipedia | 2.46× | Internet & Social Media |
| Natural World | 2.25× | Fashion & Accessoires |
| Lost in Translation (film) | 16.6× | Movies & TV |
| Harry Potter | 1.58× | Movies & TV |
| Rashida Jones | 16.98× | Movies & TV |
| Internet television | 3.88× | Technology & Electronics |
| True Detective | 3.34× | Movies & TV |
| Euphoria | 1.76× | Movies & TV |
| Clint Eastwood | 4.06× | Movies & TV |
| Wikia | 3.6× | Internet & Social Media |
| Amazon Instant Video | 3.11× | Movies & TV |
| David Copperfield (illusionist) | 10.7× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.69 |
| Early Adopter Mentality | POWER | 1.55 |
| Patriotism | CONSERVATISM | 1.4 |
| Design Affinity | PREMIUM | 1.4 |
| Sports Activity | POWER | 1.19 |
| Pet Ownership | JOY | 1.17 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 28.7% |
| United Kingdom | 6.6% |
| Brazil | 4.5% |
See Apple TV audiences in other countries
More TV / music streaming audiences in Germany
- Spotify (18,097,341)
- Netflix (9,224,186)
- ARD Mediathek (7,212,360)
- ZDF Mediathek (6,481,917)
- Amazon Instant Video (4,928,582)
Frequently asked questions
How many fans does Apple TV have in Germany?
Apple TV has an estimated audience of 3,524,283 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Apple TV fans?
43.7% of Apple TV fans are female, 56.3% are male, with an average age of 39.3 years.
Which brands do Apple TV fans like most?
Apple TV fans show strongest brand affinity for Data security (13.24×), World War Z (film) (18.2×), and Jeffrey Dean Morgan (12×) over the country average.
Where do Apple TV fans live in Germany?
Apple TV fans in Germany are most concentrated in Nordrhein-Westfalen (reach 826,346), Bayern (reach 574,403), and Baden-Württemberg (reach 461,451). These three regions account for the largest share of the active audience.
What other brands do Apple TV fans also like?
Beyond Apple TV itself, the audience over-indexes on World War Z (film) (18.2×), Jeffrey Dean Morgan (12×), FRITZ!Box (3.26×), and Germany (1.7×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Apple TV. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.