A data profile of the people who buy, follow and care about Apple TV in France — modelled from more than twelve digital signal sources. Apple TV has an estimated audience of 2,549,463 people in France.
The average Apple TV fan in France is 42.5 years old, balanced, and lives primarily in Île-de-France.
The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Nouvelle-Aquitaine.
Top brand affinities include Gift, Moving company, Cath Kidston, with strongest over-indexing on Gift (6.33× the country average).
Demographically, the Apple TV audience skews balanced with an average age of 42.5, and over-indexes on personality traits such as Price Sensitivity, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Apple TV fan in France is balanced, around 42.5 years old, with strong Price Sensitivity tendencies and a notable affinity for Gift.
The key figures that characterise the Apple TV profile in France.
46.0% are female, 54.0% are male, average age 42.5.
| Metric | Value |
|---|---|
| Female | 46.0% |
| Male | 54.0% |
| Average age | 42.5 |
| Estimated audience size | 2,549,463 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 20% | |
| 30-39 | 22% | |
| 40-49 | 22% | |
| 50+ | 26% |
of the worldwide Apple TV audience comes from France.
| Country | Share |
|---|---|
| United States | 28.9% |
| United Kingdom | 6.5% |
| Brazil | 4.5% |
Where the Apple TV audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Île-de-France | ~600K | 1.32× | |
| 02 | Provence-Alpes-Côte d'Azur | ~200K | 1.13× | |
| 03 | Auvergne-Rhône-Alpes | ~300K | 1.05× | |
| 04 | Nouvelle-Aquitaine | ~200K | 1.05× | |
| 05 | Brittany | ~100K | 1.04× | |
| 06 | Occitanie | ~200K | 1.03× | |
| 07 | Grand Est | ~200K | 0.99× | |
| 08 | Pays de la Loire | ~100K | 0.98× | |
| 09 | Normandy | ~100K | 0.93× | |
| 10 | Centre-Val de Loire | ~90K | 0.93× | |
| 11 | Hauts-de-France | ~200K | 0.89× | |
| 12 | Bourgogne-Franche-Comté | ~90K | 0.89× | |
| 13 | Corsica | ~10K | 0.81× |
The strongest cross-interests of the Apple TV audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Cath Kidston | Fashion & Accessoires | 19.97× | ||
| 02 | Beauty & Fashion | Beauty & Wellness | 9.39× | ||
| 03 | Elle Fanning | Movies & TV | 9.08× | ||
| 04 | Moving company | Home & Garden | 9.00× | ||
| 05 | Purchase discount | Shopping | 7.95× | ||
| 06 | Merci (company) | Food & Beverages | 7.83× | ||
| 07 | Kitchen utensil | Home & Garden | 7.43× | ||
| 08 | Gift | Shopping | 6.33× | ||
| 09 | American English | Business & Career | 5.65× | ||
| 10 | Canada | Travel & Leisure | 2.29× | ||
| 11 | Reading | Literature | 2.11× | ||
| 12 | Games | Games | 2.11× | ||
| 13 | Outdoor recreation | Sports | 2.11× | ||
| 14 | Shopping and fashion | Shopping | 2.02× | ||
| 15 | Movies | Movies & TV | 1.93× | ||
| 16 | Arts and music | Arts & Culture | 1.92× | ||
| 17 | Design | Home & Garden | 1.85× | ||
| 18 | Beverages | Food & Beverages | 1.79× | ||
| 19 | Sports and outdoors | Sports | 1.75× | ||
| 20 | Music | Business & Career | 1.70× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 2.41× | |
| Patriotism | CONSERVATISM | 1.85× | |
| Need for Security | CONSERVATISM | 1.79× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.75× | |
| Extroversion | THRILL | 0.78× | |
| Pet Ownership | JOY | 0.80× |
Apple TV has an estimated audience of 2,549,463 people in France, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
46.0% of Apple TV fans are female, 54.0% are male, with an average age of 42.5 years.
Apple TV fans show strongest brand affinity for Gift (6.33×), Moving company (9×), and Cath Kidston (19.97×) over the country average.
Apple TV fans in France are most concentrated in Île-de-France (reach ~600K), Auvergne-Rhône-Alpes (reach ~300K), and Nouvelle-Aquitaine (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Apple TV itself, the audience over-indexes on Moving company (9×), Cath Kidston (19.97×), Beauty & Fashion (9.39×), and American English (5.65×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Apple TV. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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