Roku Audience in United States

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Roku has an estimated audience of 15,243,816 people in United States. 44.4% are female, 55.6% are male, average age 41.6. Top regions: Texas, California, Florida. Top brand affinities: Superman, Google Docs, United States, CNN, Apple TV.

The average Roku fan in United States is 41.6 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Superman, Google Docs, United States, with strongest over-indexing on Superman (2.07× the country average). Demographically, the Roku audience skews more male with an average age of 41.6, and over-indexes on personality traits such as Convenience Orientation, Individualism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Website / Newspaper / Magazine · Subtype: TV / music streaming

Demographics of Roku fans

Demographic split for Roku audience in United States
MetricValue
Female44.4%
Male55.6%
Average age41.6
Estimated audience size15,243,816

Audience persona

The typical Roku fan in United States is more male, around 41.6 years old, with strong Convenience Orientation tendencies and a notable affinity for Superman.

Top regions in United States

Top regions ranked by reach for Roku in United States
RegionReachAffinity
Texas1,231,4230.94×
California1,128,5820.67×
Florida903,5990.88×
New York621,7540.73×
Ohio541,3171.15×
North Carolina519,5981.13×
Georgia512,4711.09×
Pennsylvania495,4620.97×
Illinois460,8120.91×
Michigan423,4871.06×
Tennessee382,2971.25×
Indiana334,2201.2×
Missouri327,7141.33×
Virginia327,3060.88×
Alabama314,9431.48×
Arizona302,9700.97×
South Carolina266,4361.16×
Wisconsin263,1281.15×
New Jersey259,5350.67×
Kentucky257,8271.35×
Louisiana246,8311.26×
Washington238,2370.78×
Oklahoma223,4101.32×
Massachusetts210,0290.7×
Maryland209,4720.8×
Colorado208,5940.87×
Minnesota204,6160.94×
Arkansas192,2871.53×
Mississippi183,5941.46×
Oregon158,0080.9×
Iowa143,2911.14×
Kansas142,5091.19×
Connecticut123,4980.81×
Nevada110,2960.75×
Utah109,5820.8×
West Virginia96,0831.35×
Nebraska82,0001.07×
Idaho78,1251.02×
New Mexico74,2150.97×
Maine68,6731.26×
New Hampshire57,6560.96×
Montana44,1641.04×
South Dakota37,0371.05×
Rhode Island33,7660.7×
Delaware33,2290.79×
Hawaii32,3430.49×
North Dakota27,5480.88×
Washington, District of Columbia24,4840.53×
Vermont24,1640.9×
Wyoming23,9601.06×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Roku audience
BrandAffinityCategory
Superman2.07×Movies & TV
Google Docs3.08×Internet & Social Media
United States1.78×Travel & Leisure
CNN2.15×Movies & TV
Apple TV3.72×Movies & TV
T-Mobile2.32×Technology & Electronics
Fox News Channel1.67×Movies & TV
Godzilla2.93×Movies & TV
Final Destination2.63×Movies & TV
Diane Keaton3.23×Movies & TV
Internet Movie Database4.11×Movies & TV
Pedro Pascal3.7×Movies & TV
Friends1.63×Movies & TV
Meme1.82×Internet & Social Media
Roku5.52×Business & Career
Reddit1.82×Internet & Social Media
Limited liability company2.23×Business & Career
Beetlejuice2.15×Movies & TV
Christine Baranski7.63×Movies & TV
Jesus1.85×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Roku audience
TraitClusterScore
Convenience OrientationPREMIUM1.57
IndividualismJOY1.41
IndulgenceJOY1.41
Family OrientationCONSERVATISM1.4
ExtroversionTHRILL1.34
SustainabilityBALANCE1.25

Worldwide distribution

Worldwide audience distribution share by country for Roku
CountryShare
United States48.4%
Brazil7.4%
Mexico6.0%

See Roku audiences in other countries

More TV / music streaming audiences in United States

Frequently asked questions

How many fans does Roku have in United States?

Roku has an estimated audience of 15,243,816 people in United States, concentrated in Texas and California.

What is the gender split and age of Roku fans?

44.4% of Roku fans are female, 55.6% are male, with an average age of 41.6 years.

Which brands do Roku fans like most?

Roku fans show strongest brand affinity for Superman (2.07×), Google Docs (3.08×), and United States (1.78×) over the country average.

Where do Roku fans live in United States?

Roku fans in United States are most concentrated in Texas (reach 1,231,423), California (reach 1,128,582), and Florida (reach 903,599). These three regions account for the largest share of the active audience.

What other brands do Roku fans also like?

Beyond Roku itself, the audience over-indexes on Google Docs (3.08×), United States (1.78×), CNN (2.15×), and Apple TV (3.72×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Roku. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.