Rascasse Audience Intelligence

YouTube Music Audience in United States

A data profile of the people who buy, follow and care about YouTube Music in United States — modelled from more than twelve digital signal sources. YouTube Music has an estimated audience of 31,732,907 people in United States.

#5among TV / music streaming in United States#22among Website / Newspaper / Magazine in United States#23in Internet & Social Media

The average YouTube Music fan in United States is 31.9 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Imdb, City Bank, Curly Hair, with strongest over-indexing on Imdb (10.12× the country average).

Demographically, the YouTube Music audience skews more female with an average age of 31.9, and over-indexes on personality traits such as Urban Lifestyle, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical YouTube Music fan in United States is more female, around 31.9 years old, with strong Urban Lifestyle tendencies and a notable affinity for Imdb.

Category: Internet & Social Media · Type: Website / Newspaper / Magazine · Subtype: TV / music streaming

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the YouTube Music profile in United States.

Audience size
31.7M
in United States
Gender
56.4%♀
43.6% male
Age
31.9
average years
Country rank
#842
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of YouTube Music

56.4% are female, 43.6% are male, average age 31.9.

Fig. 02

Gender split

56.4%
Female
43.6%
Male
Demographic split for YouTube Music audience in United States
MetricValue
Female56.4%
Male43.6%
Average age31.9
Estimated audience size31,732,907
Fig. 03

Age distribution

Ø 31.9
average years
Age distribution of the YouTube Music audience in United States
Age bracketShare%
16-1940%
20-2924%
30-3914%
40-4911%
50+11%
Fig. 04

Worldwide distribution

19.2%

of the worldwide YouTube Music audience comes from United States.

Worldwide audience distribution share by country for YouTube Music
CountryShare
United States19.2%
Colombia4.8%
Brazil4.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the YouTube Music audience in United States is strongest.

Fig. 05

Top regions by affinity

YouTube Music fans by region: top regions in United States
#RegionReachAffinity×
01Louisiana~600K1.60×
02Arkansas~400K1.43×
03Alaska~90K1.41×
04New Mexico~200K1.38×
05Mississippi~300K1.35×
06West Virginia~200K1.34×
07Montana~100K1.27×
08Alabama~500K1.24×
09Texas~3M1.20×
10Oklahoma~400K1.15×
11Kentucky~400K1.14×
12North Dakota~70K1.12×
13Virginia~800K1.11×
14Florida~2.5M1.10×
15Kansas~300K1.06×
16Washington~600K1.04×
17Tennessee~600K1.04×
18Indiana~600K1.04×
19Hawaii~100K1.04×
20South Carolina~500K1.03×
21North Carolina~1M1.02×
22South Dakota~70K1.02×
23Missouri~500K1.01×
24Idaho~200K1.01×
25Georgia~900K0.99×
26Arizona~600K0.99×
27Oregon~400K0.99×
28Michigan~800K0.98×
29Maryland~500K0.95×
30Iowa~200K0.95×
31Maine~100K0.95×
32Utah~300K0.94×
33Nevada~300K0.92×
34Ohio~900K0.91×
35Wisconsin~400K0.91×
36Wyoming~40K0.91×
37Pennsylvania~900K0.87×
38Nebraska~100K0.86×
39California~3M0.84×
40Minnesota~400K0.84×
41Illinois~900K0.83×
42Colorado~400K0.82×
43Washington, District of Columbia~70K0.80×
44New York~1.5M0.76×
45Massachusetts~500K0.76×
46New Hampshire~90K0.75×
47Connecticut~200K0.72×
48Rhode Island~70K0.71×
49New Jersey~600K0.70×
50Delaware~60K0.69×
Fig. 06

Affinity by region

Affinity by region — YouTube Music, United States
0.69×1.00×1.60×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the YouTube Music audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for YouTube Music audience
#·InterestCategoryAffinity×
01ImdbMovies & TV10.12×
02City BankBusiness & Career8.81×
03DepopFashion & Accessoires5.62×
04Long LashesBeauty & Wellness4.42×
05Men's FashionFashion & Accessoires4.05×
06LagosTravel & Leisure3.90×
07Curly HairBeauty & Wellness3.57×
08Makeup TutorialsBeauty & Wellness3.14×
09Hair ExtensionsBeauty & Wellness3.01×
10Britney SpearsMusic & Radio2.94×
11Long hairBeauty & Wellness2.70×
12Bad BunnyMusic & Radio2.67×
13Lace wigBeauty & Wellness2.61×
14Underground hip hopMusic & Radio2.59×
15Health And BeautyBeauty & Wellness2.59×
16Fashion NovaShopping2.58×
17WigBeauty & Wellness2.15×
18Taylor SwiftMusic & Radio2.13×
19Michael JacksonMusic & Radio2.10×
20SpotifyInternet & Social Media1.73×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the YouTube Music audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by YouTube Music audience · What stands out
TraitClusterDeviationScore
Urban LifestyleOPEN1.23×
Early Adopter MentalityPOWER1.23×
Quality AwarenessPREMIUM1.23×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by YouTube Music audience · Rather not
TraitClusterDeviationScore
Community OrientationOPEN0.29×
Need for SecurityCONSERVATISM0.38×
SpiritualityBALANCE0.40×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does YouTube Music have in United States?

YouTube Music has an estimated audience of 31,732,907 people in United States, concentrated in Texas and California.

02

What is the gender split and age of YouTube Music fans?

56.4% of YouTube Music fans are female, 43.6% are male, with an average age of 31.9 years.

03

Which brands do YouTube Music fans like most?

YouTube Music fans show strongest brand affinity for Imdb (10.12×), City Bank (8.81×), and Curly Hair (3.57×) over the country average.

04

Where do YouTube Music fans live in United States?

YouTube Music fans in United States are most concentrated in Texas (reach ~3M), California (reach ~3M), and Florida (reach ~2.5M). These three regions account for the largest share of the active audience.

05

What other brands do YouTube Music fans also like?

Beyond YouTube Music itself, the audience over-indexes on City Bank (8.81×), Curly Hair (3.57×), Britney Spears (2.94×), and Spotify (1.73×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More TV / music streaming audiences in United States

See YouTube Music audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for YouTube Music. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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