YouTube Music Audience in United States

YouTube Music logo

YouTube Music has an estimated audience of 31,014,437 people in United States. 56.4% are female, 43.6% are male, average age 31.9. Top regions: California, Texas, Florida. Top brand affinities: Imdb, Euphoria, Curly Hair, Spotify, Hair Extensions.

The average YouTube Music fan in United States is 31.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Imdb, Euphoria, Curly Hair, with strongest over-indexing on Imdb (10.12× the country average). Demographically, the YouTube Music audience skews more female with an average age of 31.9, and over-indexes on personality traits such as Travelling, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Internet & Social Media · Type: Website / Newspaper / Magazine · Subtype: TV / music streaming

Demographics of YouTube Music fans

Demographic split for YouTube Music audience in United States
MetricValue
Female56.4%
Male43.6%
Average age31.9
Estimated audience size31,014,437

Audience persona

The typical YouTube Music fan in United States is more female, around 31.9 years old, with strong Travelling tendencies and a notable affinity for Imdb.

Top regions in United States

Top regions ranked by reach for YouTube Music in United States
RegionReachAffinity
California3,086,1960.9×
Texas3,079,4721.15×
Florida2,533,2961.21×
New York1,449,7590.84×
Georgia998,6911.05×
North Carolina990,6161.06×
Virginia946,6241.25×
Illinois936,1500.91×
Pennsylvania905,9610.87×
Ohio905,7280.95×
Michigan802,3560.99×
Washington691,4561.11×
Tennessee667,1021.07×
Arizona658,5601.04×
Indiana613,0161.08×
New Jersey586,8800.74×
Louisiana564,2821.41×
Missouri519,2631.04×
Massachusetts498,5020.82×
South Carolina490,2481.05×
Wisconsin452,4250.97×
Alabama451,6651.04×
Maryland450,3950.84×
Colorado438,3930.9×
Minnesota391,3450.88×
Oklahoma389,2521.13×
Oregon372,0061.05×
Kentucky365,4630.94×
Arkansas337,8131.32×
Mississippi305,3031.19×
Nevada295,9080.99×
Utah271,5870.98×
Kansas252,7061.03×
Iowa248,0830.97×
Connecticut227,9210.73×
New Mexico223,3341.44×
West Virginia178,6351.24×
Idaho160,7121.03×
Hawaii143,5191.08×
Nebraska133,3510.86×
Maine108,8240.98×
Montana92,9111.08×
New Hampshire92,2070.75×
Washington, District of Columbia86,2270.92×
Rhode Island71,6900.73×
South Dakota71,4171×
Alaska71,3051.07×
North Dakota66,4811.04×
Delaware55,3120.65×
Wyoming41,1340.89×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for YouTube Music audience
BrandAffinityCategory
Imdb10.12×Movies & TV
Euphoria1.72×Movies & TV
Curly Hair3.57×Beauty & Wellness
Spotify1.73×Internet & Social Media
Hair Extensions3.01×Beauty & Wellness
Fashion Nova2.58×Shopping
Yahoo!奇摩名人娛樂2.12×Internet & Social Media
Makeup Tutorials3.14×Beauty & Wellness
Taylor Swift2.13×Music & Radio
Lace wig2.61×Beauty & Wellness
Long Lashes4.42×Beauty & Wellness
Depop5.62×Fashion & Accessoires
Bad Bunny2.67×Music & Radio
Wig2.15×Beauty & Wellness
Yahoo!ショッピング1.87×
Long hair2.7×Beauty & Wellness
Underground hip hop2.59×Music & Radio
Men's Fashion4.05×Fashion & Accessoires
Lagos3.9×Travel & Leisure
Health And Beauty2.59×Beauty & Wellness

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by YouTube Music audience
TraitClusterScore
TravellingTHRILL1.78
PatriotismCONSERVATISM1.78
SustainabilityBALANCE1.6
Quality AwarenessPREMIUM1.57
Luxury OrientationPREMIUM1.57
Early Adopter MentalityPOWER1.5

Worldwide distribution

Worldwide audience distribution share by country for YouTube Music
CountryShare
United States19.4%
Brazil4.6%
Colombia4.5%

See YouTube Music audiences in other countries

More TV / music streaming audiences in United States

Frequently asked questions

How many fans does YouTube Music have in United States?

YouTube Music has an estimated audience of 31,014,437 people in United States, concentrated in California and Texas.

What is the gender split and age of YouTube Music fans?

56.4% of YouTube Music fans are female, 43.6% are male, with an average age of 31.9 years.

Which brands do YouTube Music fans like most?

YouTube Music fans show strongest brand affinity for Imdb (10.12×), Euphoria (1.72×), and Curly Hair (3.57×) over the country average.

Where do YouTube Music fans live in United States?

YouTube Music fans in United States are most concentrated in California (reach 3,086,196), Texas (reach 3,079,472), and Florida (reach 2,533,296). These three regions account for the largest share of the active audience.

What other brands do YouTube Music fans also like?

Beyond YouTube Music itself, the audience over-indexes on Euphoria (1.72×), Curly Hair (3.57×), Spotify (1.73×), and Hair Extensions (3.01×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for YouTube Music. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.