Rascasse Audience Intelligence

City Bank Target Market in United States

A data profile of the people who buy, follow and care about City Bank in United States — modelled from more than twelve digital signal sources. City Bank has an estimated audience of 13,947,271 people in United States.

#6among Bank in United States#244among Brand in United States#264in Business & Career

The average City Bank fan in United States is 31.7 years old, more male, and lives primarily in California.

The audience is concentrated in California, New York, Florida.

Top brand affinities include Tony Moran, Maceió, The Smurfs (film), with strongest over-indexing on Tony Moran (687.5× the country average).

Demographically, the City Bank audience skews more male with an average age of 31.7, and over-indexes on personality traits such as Sustainability, Travelling.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical City Bank fan in United States is more male, around 31.7 years old, with strong Sustainability tendencies and a notable affinity for Tony Moran.

Category: Business & Career · Type: Brand · Subtype: Bank

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the City Bank profile in United States.

Audience size
13.9M
in United States
Gender
44.9%♀
55.1% male
Age
31.7
average years
Country rank
#2534
Brand in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of City Bank

44.9% are female, 55.1% are male, average age 31.7.

Fig. 02

Gender split

44.9%
Female
55.1%
Male
Demographic split for City Bank audience in United States
MetricValue
Female44.9%
Male55.1%
Average age31.7
Estimated audience size13,947,271
Fig. 03

Age distribution

Ø 31.7
average years
Age distribution of the City Bank audience in United States
Age bracketShare%
16-1935%
20-2929%
30-3917%
40-4911%
50+8%
Fig. 04

Worldwide distribution

87.8%

of the worldwide City Bank audience comes from United States.

Worldwide audience distribution share by country for City Bank
CountryShare
United States87.8%
Bangladesh3.0%
India1.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the City Bank audience in United States is strongest.

Fig. 05

Top regions by affinity

City Bank customers by region in United States
#RegionReachAffinity×
01New York~40K2.86×
02California~60K2.07×
03Illinois~10K1.56×
04Florida~20K1.50×
05Nevada~3K1.47×
06New Jersey~9K1.44×
07Washington, District of Columbia~1K1.44×
08Connecticut~4K1.43×
09Idaho~1K1.19×
10Maryland~5K1.18×
11Washington~6K1.14×
12Arizona~6K1.13×
13Montana<1K1.12×
14West Virginia~1K1.09×
15Delaware<1K1.08×
16Texas~20K1.06×
17New Mexico~1K1.02×
18Virginia~6K1.00×
19Oregon~3K1.00×
20Vermont<1K1.00×
21North Carolina~7K0.96×
22Utah~2K0.96×
23Colorado~4K0.95×
24Wisconsin~3K0.94×
25Hawaii<1K0.93×
26New Hampshire<1K0.93×
27Pennsylvania~8K0.92×
28South Carolina~3K0.92×
29Massachusetts~4K0.89×
30Rhode Island<1K0.87×
31Alaska<1K0.87×
32Georgia~6K0.86×
33Michigan~5K0.84×
34Minnesota~3K0.83×
35Maine<1K0.83×
36Ohio~6K0.80×
37Tennessee~4K0.80×
38Missouri~3K0.78×
39Oklahoma~2K0.76×
40Kansas~1K0.76×
41Louisiana~2K0.73×
42Nebraska<1K0.73×
43Indiana~3K0.72×
44Iowa~1K0.71×
45South Dakota<1K0.71×
46Arkansas~1K0.70×
47Alabama~2K0.69×
48Kentucky~2K0.68×
49North Dakota<1K0.68×
50Mississippi~1K0.65×
Fig. 06

Affinity by region

Affinity by region — City Bank, United States
0.65×1.00×2.86×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the City Bank audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for City Bank audience
#·InterestCategoryAffinity×
01MaceióTravel & Leisure730.03×
02Tony MoranMovies & TV687.50×
03TMB BankBusiness & Career330.40×
04NedbankBusiness & Career318.23×
05Standard BankBusiness & Career248.50×
06KasikornbankBusiness & Career233.86×
07Supertech LimitedBrand204.82×
08The Smurfs (film)Movies & TV165.97×
09Ahsanullah University of Science and TechnologyBusiness & Career163.47×
10CleartripTravel & Leisure155.52×
11MoominLiterature115.67×
12Banco de América CentralBusiness & Career112.31×
13LeerTravel & Leisure108.64×
14Nudie JeansFashion & Accessoires81.66×
15Polaroid CorporationTechnology & Electronics71.03×
16Ben WhishawMovies & TV62.98×
17International Chamber of CommerceBusiness & Career60.83×
18Herschel Supply Co.Fashion & Accessoires59.95×
19BayerHealth45.84×
20Stuart WeitzmanFashion & Accessoires26.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the City Bank audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by City Bank audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE3.45×
TravellingTHRILL2.52×
Design AffinityPREMIUM2.17×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by City Bank audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.91×
Community OrientationOPEN1.00×
Family OrientationCONSERVATISM1.05×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is City Bank's target market in United States?

City Bank's target market in United States covers an estimated 13,947,271 people, concentrated in California and New York.

02

What is the gender split and age of City Bank customers?

44.9% of the City Bank audience are female, 55.1% are male, with an average age of 31.7 years.

03

Which brands do City Bank fans like most?

City Bank fans show strongest brand affinity for Tony Moran (687.5×), Maceió (730.03×), and The Smurfs (film) (165.97×) over the country average.

04

Where do City Bank fans live in United States?

City Bank fans in United States are most concentrated in California (reach ~60K), New York (reach ~40K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do City Bank fans also like?

Beyond City Bank itself, the audience over-indexes on Maceió (730.03×), The Smurfs (film) (165.97×), Banco de América Central (112.31×), and Nedbank (318.23×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Bank audiences in United States

See City Bank audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for City Bank. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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