Bayer Audience in United States

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Bayer has an estimated audience of 1,281,533 people in United States. 48.3% are female, 51.7% are male, average age 45.1. Top regions: California, Missouri, Texas. Top brand affinities: Pharmaceutical industry, Crop protection, LinkedIn, FedEx, Menards.

The average Bayer fan in United States is 45.1 years old, balanced, and lives primarily in California. The audience is concentrated in California, Missouri, Texas. Top brand affinities include Pharmaceutical industry, Crop protection, LinkedIn, with strongest over-indexing on Pharmaceutical industry (6.35× the country average). Demographically, the Bayer audience skews balanced with an average age of 45.1, and over-indexes on personality traits such as Risk Appetite, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Health · Type: Brand · Subtype: Medicine

Demographics of Bayer fans

Demographic split for Bayer audience in United States
MetricValue
Female48.3%
Male51.7%
Average age45.1
Estimated audience size1,281,533

Audience persona

The typical Bayer fan in United States is balanced, around 45.1 years old, with strong Risk Appetite tendencies and a notable affinity for Pharmaceutical industry.

Top regions in United States

Top regions ranked by reach for Bayer in United States
RegionReachAffinity
California133,4390.95×
Missouri84,5594.09×
Texas84,5560.77×
New York69,4110.97×
Florida64,6330.74×
Pennsylvania59,9951.39×
Illinois54,0011.26×
New Jersey49,4371.52×
Iowa43,8604.15×
North Carolina39,4961.02×
Massachusetts28,7031.14×
Louisiana28,6091.73×
Georgia26,6620.68×
Ohio25,6780.65×
Virginia25,2020.81×
Indiana25,1321.07×
Michigan24,8010.74×
Arizona19,1020.73×
Washington17,3720.68×
Minnesota17,3360.94×
Tennessee16,9340.66×
Maryland16,0400.73×
Wisconsin14,9850.78×
Colorado14,0480.7×
Idaho12,2841.91×
Nebraska11,6611.81×
South Carolina10,8790.56×
Kansas10,7341.06×
Alabama10,1570.57×
Connecticut9,4820.74×
Hawaii9,2941.69×
Kentucky8,9720.56×
Oregon8,5060.58×
Mississippi7,9150.75×
Oklahoma7,4590.52×
Utah7,2690.63×
Arkansas6,9630.66×
Nevada6,4710.52×
Washington, District of Columbia5,3221.38×
West Virginia5,1080.86×
North Dakota3,6301.38×
South Dakota3,1071.05×
New Hampshire2,8590.57×
New Mexico2,7850.43×
Rhode Island2,3710.58×
Maine2,1660.47×
Delaware2,1380.6×
Montana1,8520.52×
Wyoming1,4460.76×
Vermont1,2160.54×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Bayer audience
BrandAffinityCategory
Pharmaceutical industry6.35×Business & Career
Crop protection38.61×Business & Career
LinkedIn2.9×Internet & Social Media
FedEx3.93×Business & Career
Menards3.61×Home & Garden
Expedia3.57×Travel & Leisure
Wells Fargo2.7×Business & Career
Breaking news2.47×Movies & TV
Fox News Channel1.96×Movies & TV
Indeed.com2.63×Business & Career
Local news2.63×News
BP4.91×Cars & Mobility
Old age3.51×Politics & Society
Medicare (United States)4.02×Health
AutoZone2.2×Cars & Mobility
AARP4.64×Politics & Society
Toronto-Dominion Bank4.13×Business & Career
Retirement3.55×Business & Career
Walt Disney World2.35×Travel & Leisure
Health care1.81×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Bayer audience
TraitClusterScore
Risk AppetiteTHRILL2.07
Career OrientationPOWER1.51
Need for SecurityCONSERVATISM1.29
Price SensitivityPREMIUM1.23
Family OrientationCONSERVATISM1.22
Luxury OrientationPREMIUM1.21

Worldwide distribution

Worldwide audience distribution share by country for Bayer
CountryShare
Brazil16.4%
United States15.2%
Germany8.0%

See Bayer audiences in other countries

More Medicine audiences in United States

Frequently asked questions

How many fans does Bayer have in United States?

Bayer has an estimated audience of 1,281,533 people in United States, concentrated in California and Missouri.

What is the gender split and age of Bayer fans?

48.3% of Bayer fans are female, 51.7% are male, with an average age of 45.1 years.

Which brands do Bayer fans like most?

Bayer fans show strongest brand affinity for Pharmaceutical industry (6.35×), Crop protection (38.61×), and LinkedIn (2.9×) over the country average.

Where do Bayer fans live in United States?

Bayer fans in United States are most concentrated in California (reach 133,439), Missouri (reach 84,559), and Texas (reach 84,556). These three regions account for the largest share of the active audience.

What other brands do Bayer fans also like?

Beyond Bayer itself, the audience over-indexes on Crop protection (38.61×), LinkedIn (2.9×), FedEx (3.93×), and Menards (3.61×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Bayer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.