Rascasse Audience Intelligence

Crop protection Audience in United States

A data profile of the people who buy, follow and care about Crop protection in United States — modelled from more than twelve digital signal sources. Crop protection has an estimated audience of 411,192 people in United States.

#12199among Topic in United States#2522in Business & Career

The average Crop protection fan in United States is 46.9 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Bayer, Lawn mower, Fertilizer, with strongest over-indexing on Bayer (38.61× the country average).

Demographically, the Crop protection audience skews more male with an average age of 46.9, and over-indexes on personality traits such as Need for Security, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Crop protection fan in United States is more male, around 46.9 years old, with strong Need for Security tendencies and a notable affinity for Bayer.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Crop protection profile in United States.

Audience size
411K
in United States
Gender
24.6%♀
75.4% male
Age
46.9
average years
Country rank
#40987
Topic in United States
Fig. 01

Search interest · 12-month trend

-67%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Crop protection fans

24.6% are female, 75.4% are male, average age 46.9.

Fig. 02

Gender split

24.6%
Female
75.4%
Male
Demographic split for Crop protection audience in United States
MetricValue
Female24.6%
Male75.4%
Average age46.9
Estimated audience size411,192
Fig. 03

Age distribution

Ø 46.9
average years
Age distribution of the Crop protection audience in United States
Age bracketShare%
16-199%
20-2911%
30-3915%
40-4922%
50+43%
Fig. 04

Worldwide distribution

26.1%

of the worldwide Crop protection audience comes from United States.

Worldwide audience distribution share by country for Crop protection
CountryShare
United States26.1%
India22.7%
Romania7.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Crop protection audience in United States is strongest.

Fig. 05

Top regions by affinity

Crop protection fans by region: top regions in United States
#RegionReachAffinity×
01North Dakota~1K1.40×
02South Dakota~1K1.28×
03Nebraska~2K1.08×
04Hawaii~2K1.08×
05Mississippi~4K1.07×
06Kansas~3K1.07×
07Idaho~2K1.06×
08Washington, District of Columbia~1K1.05×
09Delaware~1K1.04×
10Arkansas~3K1.03×
11Maine~2K1.03×
12Iowa~3K1.02×
13Utah~4K1.01×
14West Virginia~2K1.01×
15Rhode Island~1K1.01×
16New Mexico~2K1.00×
17New Hampshire~2K1.00×
18Montana~1K1.00×
19Kentucky~5K0.99×
20Oklahoma~5K0.99×
21Alaska<1K0.99×
22Vermont<1K0.99×
23Missouri~6K0.98×
24Louisiana~5K0.98×
25Connecticut~4K0.98×
26Alabama~6K0.97×
27Oregon~5K0.97×
28Nevada~4K0.97×
29South Carolina~6K0.96×
30Wisconsin~6K0.96×
31Tennessee~8K0.95×
32Indiana~7K0.95×
33Minnesota~6K0.95×
34Arizona~8K0.94×
35Maryland~7K0.94×
36Colorado~6K0.94×
37New York~20K0.93×
38Michigan~10K0.93×
39Washington~8K0.93×
40Massachusetts~8K0.93×
41North Carolina~10K0.92×
42New Jersey~10K0.92×
43Virginia~9K0.92×
44Ohio~10K0.91×
45Georgia~10K0.91×
46Pennsylvania~10K0.90×
47Illinois~10K0.90×
48Florida~20K0.85×
49California~40K0.82×
50Texas~30K0.82×
Fig. 06

Affinity by region

Affinity by region — Crop protection, United States
0.82×1.00×1.40×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Crop protection audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Crop protection audience
#·InterestCategoryAffinity×
01BayerHealth38.61×
02Goodyear Tire and Rubber CompanyCars & Mobility15.27×
03StihlHome & Garden11.77×
04FertilizerHome & Garden10.43×
05DAXBusiness & Career9.94×
06Lawn mowerHome & Garden9.88×
07City BankBusiness & Career8.61×
08Weather forecastingHome & Garden6.06×
09Renewable energyBusiness & Career5.16×
10Discount TireShopping4.70×
11Rail transportTravel & Leisure4.56×
12Solar energyHome & Garden4.48×
13Hardware storeHome & Garden4.35×
14FedExBusiness & Career4.17×
15InnovationBusiness & Career4.06×
16BankingBusiness & Career2.83×
17Donald TrumpPolitics & Society2.61×
18InsuranceBusiness & Career2.52×
19Home improvementHome & Garden2.10×
20CookingFood & Beverages1.81×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Crop protection audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Crop protection audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM2.64×
Family OrientationCONSERVATISM2.40×
Career OrientationPOWER2.04×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Crop protection audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.61×
CreativityOPEN0.71×
Design AffinityPREMIUM0.74×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Crop protection have in United States?

Crop protection has an estimated audience of 411,192 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Crop protection fans?

24.6% of Crop protection fans are female, 75.4% are male, with an average age of 46.9 years.

03

Which brands do Crop protection fans like most?

Crop protection fans show strongest brand affinity for Bayer (38.61×), Lawn mower (9.88×), and Fertilizer (10.43×) over the country average.

04

Where do Crop protection fans live in United States?

Crop protection fans in United States are most concentrated in California (reach ~40K), Texas (reach ~30K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Crop protection fans also like?

Beyond Crop protection itself, the audience over-indexes on Lawn mower (9.88×), Fertilizer (10.43×), City Bank (8.61×), and Donald Trump (2.61×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Crop protection audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Crop protection. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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