Insurance Audience in United States

Insurance logo

Insurance has an estimated audience of 68,920,710 people in United States. 48.3% are female, 51.7% are male, average age 43.5. Top regions: Texas, California, Florida. Top brand affinities: AutoZone, LabCorp, Google News, Yahoo!奇摩名人娛樂, Google Drive.

The average Insurance fan in United States is 43.5 years old, balanced, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include AutoZone, LabCorp, Google News, with strongest over-indexing on AutoZone (2.05× the country average). Demographically, the Insurance audience skews balanced with an average age of 43.5, and over-indexes on personality traits such as Need for Security, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of Insurance fans

Demographic split for Insurance audience in United States
MetricValue
Female48.3%
Male51.7%
Average age43.5
Estimated audience size68,920,710

Audience persona

The typical Insurance fan in United States is balanced, around 43.5 years old, with strong Need for Security tendencies and a notable affinity for AutoZone.

Top regions in United States

Top regions ranked by reach for Insurance in United States
RegionReachAffinity
Texas8,976,1241.51×
California7,882,5791.04×
Florida5,649,7761.21×
New York3,863,0301×
Georgia2,914,0521.37×
Illinois2,647,5331.15×
North Carolina2,367,8741.14×
Pennsylvania1,961,2500.85×
Ohio1,951,7870.92×
Michigan1,788,2350.99×
Arizona1,624,0091.15×
Tennessee1,542,4521.12×
Virginia1,529,5200.91×
New Jersey1,477,5220.84×
Indiana1,387,6561.1×
Washington1,320,8560.96×
South Carolina1,251,9301.21×
Alabama1,250,7331.3×
Missouri1,195,7811.08×
Colorado1,195,4641.1×
Massachusetts1,115,1480.82×
Oklahoma1,108,9921.45×
Louisiana1,061,0091.19×
Maryland1,021,5210.86×
Oregon924,7661.17×
Kentucky892,0911.03×
Arkansas866,0591.53×
Nevada817,2121.23×
Minnesota782,3790.79×
Mississippi758,0511.34×
Wisconsin741,1300.71×
Kansas718,5021.32×
Connecticut576,7990.83×
Utah562,1120.91×
Iowa502,7300.89×
New Mexico452,5991.31×
Nebraska318,1570.92×
Idaho314,4270.91×
West Virginia278,5850.87×
Maine178,7120.72×
Hawaii178,0810.6×
Rhode Island173,4660.79×
Delaware166,8510.88×
New Hampshire163,0090.6×
Montana144,0040.75×
South Dakota133,1240.84×
Washington, District of Columbia132,9350.64×
North Dakota117,9170.83×
Alaska107,7110.73×
Wyoming102,3371×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Insurance audience
BrandAffinityCategory
AutoZone2.05×Cars & Mobility
LabCorp2.65×Health
Google News2.36×News
Yahoo!奇摩名人娛樂1.74×Internet & Social Media
Google Drive1.51×Technology & Electronics
Savannah Guthrie2.2×Movies & TV
O'Reilly Auto Parts2.24×Cars & Mobility
Life insurance2.08×Business & Career
Medicare (United States)2.41×Health
Old age1.99×Politics & Society
Menards1.63×Home & Garden
Advance Auto Parts1.95×Cars & Mobility
Homo sapiens1.85×Kids & Family
Home insurance2.07×Business & Career
Vehicle insurance1.67×Cars & Mobility
Google Flights1.64×Travel & Leisure
Health insurance1.73×Business & Career
Credit Karma1.79×Business & Career
Word1.71×Kids & Family
Retirement1.81×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Insurance audience
TraitClusterScore
Need for SecurityCONSERVATISM1.13
ExtroversionTHRILL1.09
Family OrientationCONSERVATISM1.01
Price SensitivityPREMIUM1.01
Social Media UsageJOY0.99
Career OrientationPOWER0.99

Worldwide distribution

Worldwide audience distribution share by country for Insurance
CountryShare
United States23.0%
Japan4.5%
United Kingdom4.5%

See Insurance audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Insurance have in United States?

Insurance has an estimated audience of 68,920,710 people in United States, concentrated in Texas and California.

What is the gender split and age of Insurance fans?

48.3% of Insurance fans are female, 51.7% are male, with an average age of 43.5 years.

Which brands do Insurance fans like most?

Insurance fans show strongest brand affinity for AutoZone (2.05×), LabCorp (2.65×), and Google News (2.36×) over the country average.

Where do Insurance fans live in United States?

Insurance fans in United States are most concentrated in Texas (reach 8,976,124), California (reach 7,882,579), and Florida (reach 5,649,776). These three regions account for the largest share of the active audience.

What other brands do Insurance fans also like?

Beyond Insurance itself, the audience over-indexes on LabCorp (2.65×), Google News (2.36×), Yahoo!奇摩名人娛樂 (1.74×), and Google Drive (1.51×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Insurance. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.