Rascasse Audience Intelligence

Insurance Audience in United States

A data profile of the people who buy, follow and care about Insurance in United States — modelled from more than twelve digital signal sources. Insurance has an estimated audience of 68,920,710 people in United States.

#164among Topic in United States#29in Business & Career

The average Insurance fan in United States is 43.5 years old, balanced, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Nancy Mace, AutoZone, LabCorp, with strongest over-indexing on Nancy Mace (2.76× the country average).

Demographically, the Insurance audience skews balanced with an average age of 43.5, and over-indexes on personality traits such as Need for Security, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Insurance fan in United States is balanced, around 43.5 years old, with strong Need for Security tendencies and a notable affinity for Nancy Mace.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Insurance profile in United States.

Audience size
68.9M
in United States
Gender
48.3%♀
51.7% male
Age
43.5
average years
Country rank
#205
Topic in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Insurance fans

48.3% are female, 51.7% are male, average age 43.5.

Fig. 02

Gender split

48.3%
Female
51.7%
Male
Demographic split for Insurance audience in United States
MetricValue
Female48.3%
Male51.7%
Average age43.5
Estimated audience size68,920,710
Fig. 03

Age distribution

Ø 43.5
average years
Age distribution of the Insurance audience in United States
Age bracketShare%
16-1912%
20-2916%
30-3919%
40-4923%
50+31%
Fig. 04

Worldwide distribution

23.0%

of the worldwide Insurance audience comes from United States.

Worldwide audience distribution share by country for Insurance
CountryShare
United States23.0%
Japan4.5%
United Kingdom4.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Insurance audience in United States is strongest.

Fig. 05

Top regions by affinity

Insurance fans by region: top regions in United States
#RegionReachAffinity×
01Arkansas~900K1.56×
02Texas~8.5M1.45×
03Oklahoma~1M1.43×
04Mississippi~800K1.43×
05New Mexico~500K1.38×
06Alabama~1.5M1.35×
07Georgia~3M1.31×
08Kansas~700K1.25×
09Arizona~1.5M1.21×
10Louisiana~1M1.20×
11Oregon~900K1.20×
12South Carolina~1M1.17×
13Nevada~800K1.17×
14Florida~5.5M1.15×
15Tennessee~1.5M1.11×
16North Carolina~2.5M1.10×
17Illinois~2.5M1.09×
18Missouri~1M1.08×
19Indiana~1.5M1.07×
20Wyoming~100K1.06×
21Colorado~1M1.04×
22Kentucky~900K1.03×
23California~7.5M0.99×
24Michigan~2M0.99×
25Idaho~300K0.96×
26Nebraska~300K0.96×
27West Virginia~300K0.95×
28Ohio~2M0.94×
29Washington~1.5M0.92×
30Utah~600K0.91×
31North Dakota~100K0.90×
32Virginia~1.5M0.89×
33South Dakota~100K0.89×
34New York~3.5M0.88×
35Iowa~500K0.88×
36Delaware~200K0.88×
37Maryland~1M0.85×
38Connecticut~600K0.83×
39New Jersey~1.5M0.82×
40Minnesota~800K0.82×
41Pennsylvania~2M0.81×
42Montana~200K0.81×
43Alaska~100K0.81×
44Rhode Island~200K0.79×
45Massachusetts~1M0.77×
46Maine~200K0.76×
47Wisconsin~800K0.75×
48Washington, District of Columbia~100K0.65×
49Hawaii~200K0.62×
50New Hampshire~200K0.62×
Fig. 06

Affinity by region

Affinity by region — Insurance, United States
0.62×1.00×1.56×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Insurance audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Insurance audience
#·InterestCategoryAffinity×
01Nancy MacePolitics & Society2.76×
02LabCorpHealth2.65×
03JellyRollMusic & Radio2.45×
04Medicare (United States)Health2.41×
05Google NewsNews2.36×
06O'Reilly Auto PartsCars & Mobility2.24×
07Savannah GuthrieMovies & TV2.20×
08Life insuranceBusiness & Career2.08×
09Home insuranceBusiness & Career2.07×
10AutoZoneCars & Mobility2.05×
11Old agePolitics & Society1.99×
12Advance Auto PartsCars & Mobility1.95×
13Homo sapiensKids & Family1.85×
14Credit KarmaBusiness & Career1.79×
15Health insuranceBusiness & Career1.73×
16Vehicle insuranceCars & Mobility1.67×
17Google FlightsTravel & Leisure1.64×
18Lindsey GrahamPolitics & Society1.63×
19MenardsHome & Garden1.63×
20Google DriveTechnology & Electronics1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Insurance audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Insurance audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.27×
Quality AwarenessPREMIUM1.18×
Career OrientationPOWER1.15×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Insurance audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.69×
SustainabilityBALANCE0.70×
Design AffinityPREMIUM0.71×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Insurance have in United States?

Insurance has an estimated audience of 68,920,710 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Insurance fans?

48.3% of Insurance fans are female, 51.7% are male, with an average age of 43.5 years.

03

Which brands do Insurance fans like most?

Insurance fans show strongest brand affinity for Nancy Mace (2.76×), AutoZone (2.05×), and LabCorp (2.65×) over the country average.

04

Where do Insurance fans live in United States?

Insurance fans in United States are most concentrated in Texas (reach ~8.5M), California (reach ~7.5M), and Florida (reach ~5.5M). These three regions account for the largest share of the active audience.

05

What other brands do Insurance fans also like?

Beyond Insurance itself, the audience over-indexes on AutoZone (2.05×), LabCorp (2.65×), Lindsey Graham (1.63×), and Google News (2.36×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in United States

See Insurance audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Insurance. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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