Insurance Audience in Germany
Insurance has an estimated audience of 7,971,275 people in Germany. 44.5% are female, 55.5% are male, average age 41.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Tagesschau, Techniker Krankenkasse, Huk24, Sparkasse, Commerzbank.
The average Insurance fan in Germany is 41.5 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Tagesschau, Techniker Krankenkasse, Huk24, with strongest over-indexing on Tagesschau (1.73× the country average). Demographically, the Insurance audience skews more male with an average age of 41.5, and over-indexes on personality traits such as Need for Security, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Topic
Demographics of Insurance fans
| Metric | Value |
|---|---|
| Female | 44.5% |
| Male | 55.5% |
| Average age | 41.5 |
| Estimated audience size | 7,971,275 |
Audience persona
The typical Insurance fan in Germany is more male, around 41.5 years old, with strong Need for Security tendencies and a notable affinity for Tagesschau.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 2,203,054 | 1.26× |
| Bayern | 1,223,172 | 0.95× |
| Baden-Württemberg | 1,146,709 | 1.05× |
| Niedersachsen | 944,931 | 1.22× |
| Hessen | 675,659 | 1.11× |
| Rheinland-Pfalz | 416,218 | 1.04× |
| Sachsen | 356,928 | 0.91× |
| Berlin | 334,344 | 0.94× |
| Schleswig-Holstein | 294,120 | 1.03× |
| Brandenburg | 224,664 | 0.91× |
| Sachsen-Anhalt | 187,271 | 0.91× |
| Hamburg | 186,711 | 1.04× |
| Thüringen | 184,323 | 0.91× |
| Mecklenburg-Vorpommern | 126,057 | 0.83× |
| Saarland | 90,260 | 0.92× |
| Bremen | 70,999 | 1.04× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Tagesschau | 1.73× | Movies & TV |
| Techniker Krankenkasse | 3.22× | Business & Career |
| Huk24 | 3.03× | Business & Career |
| Sparkasse | 2.23× | Business & Career |
| Commerzbank | 1.86× | Business & Career |
| AutoScout24 | 1.81× | Cars & Mobility |
| Aral AG | 1.78× | Cars & Mobility |
| AOK | 2.98× | Business & Career |
| Bauhaus | 1.65× | Shopping |
| Netto Marken-Discount | 1.59× | Shopping |
| Barmer | 3.22× | Business & Career |
| 1.53× | Internet & Social Media | |
| Legal expenses insurance | 4.14× | Business & Career |
| Banking | 1.8× | Business & Career |
| Ryanair | 1.61× | Travel & Leisure |
| Google Maps | 1.53× | Internet & Social Media |
| Deutsche Bank | 2.18× | Business & Career |
| Transfermarkt | 1.62× | Sports |
| Job | 1.64× | Business & Career |
| Financial services | 1.94× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.69 |
| Career Orientation | POWER | 1.12 |
| Family Orientation | CONSERVATISM | 1.09 |
| Sports Activity | POWER | 1.08 |
| Indulgence | JOY | 1.06 |
| Healthy Lifestyle | BALANCE | 1.05 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 23.0% |
| Japan | 4.5% |
| United Kingdom | 4.5% |
See Insurance audiences in other countries
More Business & Career audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Insurance have in Germany?
Insurance has an estimated audience of 7,971,275 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Insurance fans?
44.5% of Insurance fans are female, 55.5% are male, with an average age of 41.5 years.
Which brands do Insurance fans like most?
Insurance fans show strongest brand affinity for Tagesschau (1.73×), Techniker Krankenkasse (3.22×), and Huk24 (3.03×) over the country average.
Where do Insurance fans live in Germany?
Insurance fans in Germany are most concentrated in Nordrhein-Westfalen (reach 2,203,054), Bayern (reach 1,223,172), and Baden-Württemberg (reach 1,146,709). These three regions account for the largest share of the active audience.
What other brands do Insurance fans also like?
Beyond Insurance itself, the audience over-indexes on Techniker Krankenkasse (3.22×), Huk24 (3.03×), Sparkasse (2.23×), and Commerzbank (1.86×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Insurance. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.