Rascasse Audience Intelligence

Legal expenses insurance Audience in Germany

A data profile of the people who buy, follow and care about Legal expenses insurance in Germany — modelled from more than twelve digital signal sources. Legal expenses insurance has an estimated audience of 2,199,829 people in Germany.

#1774among Topic in Germany#300in Business & Career

The average Legal expenses insurance fan in Germany is 41.5 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Dinner theater, Battlestar Galactica, Hozier (musician), with strongest over-indexing on Dinner theater (104.57× the country average).

Demographically, the Legal expenses insurance audience skews more male with an average age of 41.5, and over-indexes on personality traits such as Need for Security, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Legal expenses insurance fan in Germany is more male, around 41.5 years old, with strong Need for Security tendencies and a notable affinity for Dinner theater.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Legal expenses insurance profile in Germany.

Audience size
2.2M
in Germany
Gender
44.5%♀
55.5% male
Age
41.5
average years
Country rank
#3030
Topic in Germany
Fig. 01

Search interest · 12-month trend

-5%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Legal expenses insurance fans

44.5% are female, 55.5% are male, average age 41.5.

Fig. 02

Gender split

44.5%
Female
55.5%
Male
Demographic split for Legal expenses insurance audience in Germany
MetricValue
Female44.5%
Male55.5%
Average age41.5
Estimated audience size2,199,829
Fig. 03

Age distribution

Ø 41.5
average years
Age distribution of the Legal expenses insurance audience in Germany
Age bracketShare%
16-1912%
20-2918%
30-3922%
40-4926%
50+21%
Fig. 04

Worldwide distribution

76.7%

of the worldwide Legal expenses insurance audience comes from Germany.

Worldwide audience distribution share by country for Legal expenses insurance
CountryShare
Germany76.7%
France10.7%
Switzerland5.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Legal expenses insurance audience in Germany is strongest.

Fig. 05

Top regions by affinity

Legal expenses insurance fans by region: top regions in Germany
#RegionReachAffinity×
01Nordrhein-Westfalen~600K1.25×
02Hamburg~60K1.14×
03Hessen~200K1.10×
04Bayern~400K1.09×
05Baden-Württemberg~300K1.08×
06Niedersachsen~200K1.08×
07Rheinland-Pfalz~100K1.06×
08Berlin~100K1.06×
09Schleswig-Holstein~80K1.04×
10Bremen~20K1.00×
11Saarland~30K0.96×
12Sachsen~100K0.89×
13Brandenburg~60K0.86×
14Sachsen-Anhalt~50K0.85×
15Thüringen~50K0.81×
16Mecklenburg-Vorpommern~30K0.78×
Fig. 06

Affinity by region

Affinity by region — Legal expenses insurance, Germany
0.78×1.00×1.25×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Legal expenses insurance audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Legal expenses insurance audience
#·InterestCategoryAffinity×
01GurdwaraTravel & Leisure238.33×
02Windscreen wiperCars & Mobility162.00×
03Microsoft Office 2016Topic150.84×
04Battlestar GalacticaMovies & TV141.60×
05Blohm + VossCars & Mobility124.44×
06Hozier (musician)Music & Radio114.94×
07Dinner theaterFood & Beverages104.57×
08Mohammed VI of MoroccoPolitics & Society84.36×
09WuhanTravel & Leisure66.65×
10Dermot KennedyMusic & Radio57.93×
11DashaMusic & Radio57.53×
12Björn BorgSports54.69×
13Kate WinsletMovies & TV33.00×
14YemeksepetiShopping31.89×
15Equestrian vaultingSports27.03×
16Exame Nacional do Ensino MédioBusiness & Career26.40×
17CapCutTechnology & Electronics20.90×
18Eyes Wide ShutMovies & TV20.00×
19StargateMovies & TV20.00×
20Laver CupSports19.06×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Legal expenses insurance audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Legal expenses insurance audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM2.16×
Career OrientationPOWER1.35×
PatriotismCONSERVATISM1.34×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Legal expenses insurance audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.70×
Pet OwnershipJOY0.75×
SustainabilityBALANCE0.76×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Legal expenses insurance have in Germany?

Legal expenses insurance has an estimated audience of 2,199,829 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Legal expenses insurance fans?

44.5% of Legal expenses insurance fans are female, 55.5% are male, with an average age of 41.5 years.

03

Which brands do Legal expenses insurance fans like most?

Legal expenses insurance fans show strongest brand affinity for Dinner theater (104.57×), Battlestar Galactica (141.6×), and Hozier (musician) (114.94×) over the country average.

04

Where do Legal expenses insurance fans live in Germany?

Legal expenses insurance fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~600K), Bayern (reach ~400K), and Baden-Württemberg (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Legal expenses insurance fans also like?

Beyond Legal expenses insurance itself, the audience over-indexes on Battlestar Galactica (141.6×), Hozier (musician) (114.94×), Kate Winslet (33×), and Microsoft Office 2016 (150.84×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in Germany

See Legal expenses insurance audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Legal expenses insurance. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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