Rascasse Audience Intelligence

Equestrian vaulting Audience in Germany

A data profile of the people who buy, follow and care about Equestrian vaulting in Germany — modelled from more than twelve digital signal sources. Equestrian vaulting has an estimated audience of 700,130 people in Germany.

#124among Sport in Germany#3860among Topic in Germany#690in Sports

The average Equestrian vaulting fan in Germany is 39.4 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Paul Schockemöhle, Krämer Pferdesport, Horse racing, with strongest over-indexing on Paul Schockemöhle (36.65× the country average).

Demographically, the Equestrian vaulting audience skews more female with an average age of 39.4, and over-indexes on personality traits such as Pet Ownership, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Equestrian vaulting fan in Germany is more female, around 39.4 years old, with strong Pet Ownership tendencies and a notable affinity for Paul Schockemöhle.

Category: Sports · Type: Topic · Subtype: Sport

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Equestrian vaulting profile in Germany.

Audience size
700K
in Germany
Gender
76.8%♀
23.2% male
Age
39.4
average years
Country rank
#8856
Topic in Germany
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Equestrian vaulting fans

76.8% are female, 23.2% are male, average age 39.4.

Fig. 02

Gender split

76.8%
Female
23.2%
Male
Demographic split for Equestrian vaulting audience in Germany
MetricValue
Female76.8%
Male23.2%
Average age39.4
Estimated audience size700,130
Fig. 03

Age distribution

Ø 39.4
average years
Age distribution of the Equestrian vaulting audience in Germany
Age bracketShare%
16-1921%
20-2917%
30-3920%
40-4923%
50+20%
Fig. 04

Worldwide distribution

8.4%

of the worldwide Equestrian vaulting audience comes from Germany.

Worldwide audience distribution share by country for Equestrian vaulting
CountryShare
United States32.1%
United Kingdom13.5%
Germany8.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Equestrian vaulting audience in Germany is strongest.

Fig. 05

Top regions by affinity

Equestrian vaulting fans by region: top regions in Germany
#RegionReachAffinity×
01Niedersachsen~90K1.34×
02Schleswig-Holstein~30K1.17×
03Nordrhein-Westfalen~200K1.10×
04Hamburg~20K1.09×
05Sachsen-Anhalt~20K1.04×
06Rheinland-Pfalz~40K1.03×
07Baden-Württemberg~100K1.02×
08Mecklenburg-Vorpommern~10K1.00×
09Brandenburg~20K0.99×
10Bayern~100K0.98×
11Hessen~50K0.98×
12Bremen~6K0.97×
13Sachsen~30K0.96×
14Thüringen~20K0.85×
15Berlin~30K0.83×
16Saarland~7K0.78×
Fig. 06

Affinity by region

Affinity by region — Equestrian vaulting, Germany
0.78×1.00×1.34×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Equestrian vaulting audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Equestrian vaulting audience
#·InterestCategoryAffinity×
01AriatFashion & Accessoires37.85×
02Paul SchockemöhleSports36.65×
03Hanoverian horsePets & Animals23.14×
04Krämer PferdesportSports23.01×
05PIKEURSports22.78×
06Heartland (Canadian TV series)Movies & TV20.71×
07OsteopathyHealth20.07×
08Table Tennis World CupSports18.49×
09HorzeSports18.19×
10Marcus EhningSports17.68×
11Christian AhlmannSports17.67×
12EurostarCars & Mobility16.52×
13Ludger BeerbaumSports13.24×
14Horse racingSports12.49×
15Western ridingSports7.79×
16Arabian horsePets & Animals7.22×
17Horseback ridingSports5.76×
18Veterinary medicineBusiness & Career4.99×
19Müller (company)Food & Beverages2.24×
20TagesschauMovies & TV2.00×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Equestrian vaulting audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Equestrian vaulting audience · What stands out
TraitClusterDeviationScore
Pet OwnershipJOY2.44×
Family OrientationCONSERVATISM2.24×
Community OrientationOPEN1.49×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Equestrian vaulting audience · Rather not
TraitClusterDeviationScore
Urban LifestyleOPEN0.75×
Price SensitivityPREMIUM0.76×
Quality AwarenessPREMIUM0.78×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Equestrian vaulting have in Germany?

Equestrian vaulting has an estimated audience of 700,130 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Equestrian vaulting fans?

76.8% of Equestrian vaulting fans are female, 23.2% are male, with an average age of 39.4 years.

03

Which brands do Equestrian vaulting fans like most?

Equestrian vaulting fans show strongest brand affinity for Paul Schockemöhle (36.65×), Krämer Pferdesport (23.01×), and Horse racing (12.49×) over the country average.

04

Where do Equestrian vaulting fans live in Germany?

Equestrian vaulting fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Equestrian vaulting fans also like?

Beyond Equestrian vaulting itself, the audience over-indexes on Krämer Pferdesport (23.01×), Horse racing (12.49×), Ariat (37.85×), and Osteopathy (20.07×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sport audiences in Germany

See Equestrian vaulting audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Equestrian vaulting. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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