Equestrian vaulting Audience in Germany
Equestrian vaulting has an estimated audience of 700,130 people in Germany. 76.8% are female, 23.2% are male, average age 39.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Rossmann, Kingdom of Judah, Goes, Home Office, Collectable.
The average Equestrian vaulting fan in Germany is 39.4 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Rossmann, Kingdom of Judah, Goes, with strongest over-indexing on Rossmann (1.64× the country average). Demographically, the Equestrian vaulting audience skews more female with an average age of 39.4, and over-indexes on personality traits such as Family Orientation, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Topic · Subtype: Sport
Demographics of Equestrian vaulting fans
| Metric | Value |
|---|---|
| Female | 76.8% |
| Male | 23.2% |
| Average age | 39.4 |
| Estimated audience size | 700,130 |
Audience persona
The typical Equestrian vaulting fan in Germany is more female, around 39.4 years old, with strong Family Orientation tendencies and a notable affinity for Rossmann.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 174,492 | 1.14× |
| Bayern | 112,166 | 1× |
| Baden-Württemberg | 98,822 | 1.03× |
| Niedersachsen | 91,970 | 1.35× |
| Hessen | 54,711 | 1.03× |
| Rheinland-Pfalz | 36,460 | 1.04× |
| Sachsen | 32,973 | 0.96× |
| Schleswig-Holstein | 30,135 | 1.2× |
| Berlin | 26,698 | 0.85× |
| Brandenburg | 21,506 | 0.99× |
| Sachsen-Anhalt | 17,875 | 0.99× |
| Hamburg | 17,555 | 1.11× |
| Thüringen | 13,689 | 0.77× |
| Mecklenburg-Vorpommern | 13,231 | 0.99× |
| Saarland | 5,703 | 0.66× |
| Bremen | 5,358 | 0.89× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Rossmann | 1.64× | Shopping |
| Kingdom of Judah | 16.24× | Politics & Society |
| Goes | 1.71× | Travel & Leisure |
| Home Office | 2.06× | Business & Career |
| Collectable | 2.26× | Kids & Family |
| Mount Kilimanjaro | 13.3× | Travel & Leisure |
| Sri Lankan Tamil cinema | 36.43× | Movies & TV |
| Škoda Kodiaq | 2.14× | Cars & Mobility |
| Tigran Hamasyan | 16.92× | Music & Radio |
| Hà Giang | 28.28× | Travel & Leisure |
| Kendra Scott | 9.9× | Fashion & Accessoires |
| Corfu (regional unit) | 1.86× | Travel & Leisure |
| Chalkidiki | 2.22× | Travel & Leisure |
| Krunal Pandya | 22.03× | Sports |
| Cancoillotte | 2.86× | Food & Beverages |
| Volvo V60 | 2.14× | Cars & Mobility |
| Hobby Lobby | 2.93× | Home & Garden |
| Krummhörn | 4.89× | Travel & Leisure |
| Samanyolu Haber | 1.87× | Movies & TV |
| Yekta Yılmaz Gül | 3.39× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 1.97 |
| Pet Ownership | JOY | 1.95 |
| Sports Activity | POWER | 1.21 |
| Creativity | OPEN | 1.19 |
| LGBTQ+ Identity | OPEN | 1.13 |
| Healthy Lifestyle | BALANCE | 1.12 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 32.1% |
| United Kingdom | 13.5% |
| Germany | 8.4% |
See Equestrian vaulting audiences in other countries
More Sport audiences in Germany
- Soccer (21,821,139)
- American football (15,078,573)
- Basketball (12,761,477)
- Golf (11,418,178)
- Swimming (9,658,593)
Frequently asked questions
How many fans does Equestrian vaulting have in Germany?
Equestrian vaulting has an estimated audience of 700,130 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Equestrian vaulting fans?
76.8% of Equestrian vaulting fans are female, 23.2% are male, with an average age of 39.4 years.
Which brands do Equestrian vaulting fans like most?
Equestrian vaulting fans show strongest brand affinity for Rossmann (1.64×), Kingdom of Judah (16.24×), and Goes (1.71×) over the country average.
Where do Equestrian vaulting fans live in Germany?
Equestrian vaulting fans in Germany are most concentrated in Nordrhein-Westfalen (reach 174,492), Bayern (reach 112,166), and Baden-Württemberg (reach 98,822). These three regions account for the largest share of the active audience.
What other brands do Equestrian vaulting fans also like?
Beyond Equestrian vaulting itself, the audience over-indexes on Kingdom of Judah (16.24×), Goes (1.71×), Home Office (2.06×), and Collectable (2.26×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Equestrian vaulting. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.