Rascasse Audience Intelligence

Western riding Audience in Germany

A data profile of the people who buy, follow and care about Western riding in Germany — modelled from more than twelve digital signal sources. Western riding has an estimated audience of 1,958,246 people in Germany.

#66among Sport in Germany#1974among Topic in Germany#304in Sports

The average Western riding fan in Germany is 34.9 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Equine therapy, Saddle, Pony, with strongest over-indexing on Equine therapy (9.57× the country average).

Demographically, the Western riding audience skews more female with an average age of 34.9, and over-indexes on personality traits such as Mindfulness, Creativity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Western riding fan in Germany is more female, around 34.9 years old, with strong Mindfulness tendencies and a notable affinity for Equine therapy.

Category: Sports · Type: Topic · Subtype: Sport

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Western riding profile in Germany.

Audience size
2M
in Germany
Gender
70.3%♀
29.7% male
Age
34.9
average years
Country rank
#3442
Topic in Germany
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Western riding fans

70.3% are female, 29.7% are male, average age 34.9.

Fig. 02

Gender split

70.3%
Female
29.7%
Male
Demographic split for Western riding audience in Germany
MetricValue
Female70.3%
Male29.7%
Average age34.9
Estimated audience size1,958,246
Fig. 03

Age distribution

Ø 34.9
average years
Age distribution of the Western riding audience in Germany
Age bracketShare%
16-1932%
20-2919%
30-3918%
40-4919%
50+11%
Fig. 04

Worldwide distribution

8.0%

of the worldwide Western riding audience comes from Germany.

Worldwide audience distribution share by country for Western riding
CountryShare
United States37.9%
Germany8.0%
Japan6.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Western riding audience in Germany is strongest.

Fig. 05

Top regions by affinity

Western riding fans by region: top regions in Germany
#RegionReachAffinity×
01Niedersachsen~200K1.28×
02Schleswig-Holstein~90K1.27×
03Bayern~400K1.16×
04Baden-Württemberg~300K1.11×
05Mecklenburg-Vorpommern~40K1.11×
06Rheinland-Pfalz~100K1.10×
07Brandenburg~60K1.07×
08Nordrhein-Westfalen~400K1.00×
09Hessen~100K0.98×
10Saarland~20K0.97×
11Thüringen~50K0.96×
12Sachsen~90K0.94×
13Hamburg~40K0.91×
14Bremen~20K0.91×
15Sachsen-Anhalt~40K0.85×
16Berlin~60K0.71×
Fig. 06

Affinity by region

Affinity by region — Western riding, Germany
0.71×1.00×1.28×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Western riding audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Western riding audience
#·InterestCategoryAffinity×
01Equine therapyHealth9.57×
02SaddleSports9.12×
03Trail ridingSports9.07×
04Horse groomingPets & Animals7.76×
05Duck huntingSports7.41×
06Equus (genus)Pets & Animals7.36×
07PferdPets & Animals6.88×
08PonyPets & Animals6.31×
09Classical dressageSports6.07×
10RV parkCars & Mobility5.94×
11Equine nutritionPets & Animals3.98×
12Harry PotterMovies & TV2.13×
13dB’sMusic & Radio1.89×
14Borussia DortmundSports1.89×
15BundesligaSports1.76×
16Food and drinkFood & Beverages1.55×
17Arts and musicArts & Culture1.55×
18Outdoor recreationSports1.55×
19Sports and outdoorsSports1.52×
20FoodFood & Beverages1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Western riding audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Western riding audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE1.67×
CreativityOPEN1.66×
Sports ActivityPOWER1.51×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Western riding audience · Rather not
TraitClusterDeviationScore
SpiritualityBALANCE0.59×
Social Media UsageJOY0.70×
TravellingTHRILL0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Western riding have in Germany?

Western riding has an estimated audience of 1,958,246 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Western riding fans?

70.3% of Western riding fans are female, 29.7% are male, with an average age of 34.9 years.

03

Which brands do Western riding fans like most?

Western riding fans show strongest brand affinity for Equine therapy (9.57×), Saddle (9.12×), and Pony (6.31×) over the country average.

04

Where do Western riding fans live in Germany?

Western riding fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~400K), Bayern (reach ~400K), and Baden-Württemberg (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Western riding fans also like?

Beyond Western riding itself, the audience over-indexes on Saddle (9.12×), Pony (6.31×), dB’s (1.89×), and RV park (5.94×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Western riding audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Western riding. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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