Western riding Audience in Germany
Western riding has an estimated audience of 1,958,246 people in Germany. 70.3% are female, 29.7% are male, average age 34.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Equine therapy, Saddle, Pony, RV park, Borussia Dortmund.
The average Western riding fan in Germany is 34.9 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Equine therapy, Saddle, Pony, with strongest over-indexing on Equine therapy (9.57× the country average). Demographically, the Western riding audience skews more female with an average age of 34.9, and over-indexes on personality traits such as Pet Ownership, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Topic · Subtype: Sport
Demographics of Western riding fans
| Metric | Value |
|---|---|
| Female | 70.3% |
| Male | 29.7% |
| Average age | 34.9 |
| Estimated audience size | 1,958,246 |
Audience persona
The typical Western riding fan in Germany is more female, around 34.9 years old, with strong Pet Ownership tendencies and a notable affinity for Equine therapy.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 433,917 | 1.01× |
| Bayern | 368,511 | 1.17× |
| Baden-Württemberg | 304,630 | 1.14× |
| Niedersachsen | 259,447 | 1.36× |
| Hessen | 155,246 | 1.04× |
| Rheinland-Pfalz | 110,335 | 1.12× |
| Schleswig-Holstein | 92,449 | 1.31× |
| Sachsen | 87,941 | 0.92× |
| Brandenburg | 67,494 | 1.11× |
| Berlin | 55,542 | 0.63× |
| Thüringen | 47,306 | 0.95× |
| Mecklenburg-Vorpommern | 42,056 | 1.12× |
| Hamburg | 37,748 | 0.85× |
| Sachsen-Anhalt | 36,567 | 0.72× |
| Saarland | 20,494 | 0.85× |
| Bremen | 11,263 | 0.67× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Equine therapy | 9.57× | Health |
| Saddle | 9.12× | Sports |
| Pony | 6.31× | Pets & Animals |
| RV park | 5.94× | Cars & Mobility |
| Borussia Dortmund | 1.89× | Sports |
| Harry Potter | 2.13× | Movies & TV |
| Horse grooming | 7.76× | Pets & Animals |
| Trail riding | 9.07× | Sports |
| Pferd | 6.88× | Pets & Animals |
| Food and drink | 1.55× | Food & Beverages |
| Arts and music | 1.55× | Arts & Culture |
| Sports and outdoors | 1.52× | Sports |
| Duck hunting | 7.41× | Sports |
| Equine nutrition | 3.98× | Pets & Animals |
| Food | 1.5× | Food & Beverages |
| Classical dressage | 6.07× | Sports |
| Outdoor recreation | 1.55× | Sports |
| Equus (genus) | 7.36× | Pets & Animals |
| Design | 1.56× | Home & Garden |
| Bundesliga | 1.76× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 1.44 |
| Travelling | THRILL | 1.27 |
| Tradition | CONSERVATISM | 1.26 |
| Community Orientation | OPEN | 1.24 |
| Creativity | OPEN | 1.1 |
| Healthy Lifestyle | BALANCE | 1.07 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 37.9% |
| Germany | 8.0% |
| Japan | 6.4% |
See Western riding audiences in other countries
More Sport audiences in Germany
- Soccer (21,821,139)
- American football (15,078,573)
- Basketball (12,761,477)
- Golf (11,418,178)
- Swimming (9,658,593)
Frequently asked questions
How many fans does Western riding have in Germany?
Western riding has an estimated audience of 1,958,246 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Western riding fans?
70.3% of Western riding fans are female, 29.7% are male, with an average age of 34.9 years.
Which brands do Western riding fans like most?
Western riding fans show strongest brand affinity for Equine therapy (9.57×), Saddle (9.12×), and Pony (6.31×) over the country average.
Where do Western riding fans live in Germany?
Western riding fans in Germany are most concentrated in Nordrhein-Westfalen (reach 433,917), Bayern (reach 368,511), and Baden-Württemberg (reach 304,630). These three regions account for the largest share of the active audience.
What other brands do Western riding fans also like?
Beyond Western riding itself, the audience over-indexes on Saddle (9.12×), Pony (6.31×), RV park (5.94×), and Borussia Dortmund (1.89×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Western riding. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.