Rascasse Audience Intelligence

Soccer Audience in Germany

A data profile of the people who buy, follow and care about Soccer in Germany — modelled from more than twelve digital signal sources. Soccer has an estimated audience of 21,821,138 people in Germany.

#1among Sport in Germany#36among Topic in Germany#11in Sports

The average Soccer fan in Germany is 39.1 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern.

Top brand affinities include Ina Müller, Privacy law, University of Aleppo, with strongest over-indexing on Ina Müller (2.06× the country average).

Demographically, the Soccer audience skews more male with an average age of 39.1, and over-indexes on personality traits such as Family Orientation, Creativity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Soccer fan in Germany is more male, around 39.1 years old, with strong Family Orientation tendencies and a notable affinity for Ina Müller.

Category: Sports · Type: Topic · Subtype: Sport

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Soccer profile in Germany.

Audience size
21.8M
in Germany
Gender
44.9%♀
55.1% male
Age
39.1
average years
Country rank
#60
Topic in Germany
Fig. 01

Search interest · 12-month trend

+50%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Soccer fans

44.9% are female, 55.1% are male, average age 39.1.

Fig. 02

Gender split

44.9%
Female
55.1%
Male
Demographic split for Soccer audience in Germany
MetricValue
Female44.9%
Male55.1%
Average age39.1
Estimated audience size21,821,138
Fig. 03

Age distribution

Ø 39.1
average years
Age distribution of the Soccer audience in Germany
Age bracketShare%
16-1919%
20-2919%
30-3921%
40-4922%
50+18%
Fig. 04

Worldwide distribution

3.9%

of the worldwide Soccer audience comes from Germany.

Worldwide audience distribution share by country for Soccer
CountryShare
United States15.3%
Brazil5.8%
Italy5.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Soccer audience in Germany is strongest.

Fig. 05

Top regions by affinity

Soccer fans by region: top regions in Germany
#RegionReachAffinity×
01Sachsen~1.5M1.28×
02Thüringen~700K1.24×
03Niedersachsen~2.5M1.16×
04Brandenburg~800K1.15×
05Sachsen-Anhalt~600K1.15×
06Rheinland-Pfalz~1M1.14×
07Mecklenburg-Vorpommern~500K1.08×
08Baden-Württemberg~3M1.04×
09Schleswig-Holstein~800K0.97×
10Nordrhein-Westfalen~4.5M0.93×
11Hessen~1.5M0.91×
12Saarland~200K0.88×
13Hamburg~400K0.85×
14Bayern~2.5M0.76×
15Bremen~100K0.75×
16Berlin~700K0.73×
Fig. 06

Affinity by region

Affinity by region — Soccer, Germany
0.73×1.00×1.28×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Soccer audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Soccer audience
#·InterestCategoryAffinity×
01Civil law (legal system)Business & Career3.90×
02DenizbankBusiness & Career3.82×
03IpekyolShopping3.12×
04Privacy lawInternet & Social Media2.35×
05Persian pop musicMusic & Radio2.29×
06SnusFood & Beverages2.10×
07Ina MüllerMovies & TV2.06×
08Tobey MaguireMovies & TV2.00×
09Sari-sari storeShopping1.94×
10Google PhotosTechnology & Electronics1.84×
11National Women's Soccer LeagueSports1.77×
12University of AleppoBusiness & Career1.76×
13APEXMusic & Radio1.74×
14Thomas TuchelSports1.73×
15Matchstick MenMovies & TV1.72×
16Casablanca (film)Movies & TV1.69×
17Carol (film)Movies & TV1.62×
18Jodie FosterMovies & TV1.59×
19Animal Kingdom (film)Movies & TV1.53×
20Heated clothingFashion & Accessoires1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Soccer audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Soccer audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM0.83×
CreativityOPEN0.81×
DIY MentalityTHRILL0.81×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Soccer audience · Rather not
TraitClusterDeviationScore
Convenience OrientationPREMIUM0.64×
Risk AppetiteTHRILL0.65×
Early Adopter MentalityPOWER0.66×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Soccer have in Germany?

Soccer has an estimated audience of 21,821,138 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.

02

What is the gender split and age of Soccer fans?

44.9% of Soccer fans are female, 55.1% are male, with an average age of 39.1 years.

03

Which brands do Soccer fans like most?

Soccer fans show strongest brand affinity for Ina Müller (2.06×), Privacy law (2.35×), and University of Aleppo (1.76×) over the country average.

04

Where do Soccer fans live in Germany?

Soccer fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~4.5M), Baden-Württemberg (reach ~3M), and Bayern (reach ~2.5M). These three regions account for the largest share of the active audience.

05

What other brands do Soccer fans also like?

Beyond Soccer itself, the audience over-indexes on Privacy law (2.35×), University of Aleppo (1.76×), Ipekyol (3.12×), and Google Photos (1.84×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sport audiences in Germany

See Soccer audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Soccer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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