Soccer Audience in Germany
Soccer has an estimated audience of 21,821,138 people in Germany. 44.9% are female, 55.1% are male, average age 39.1. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities: Privacy law, University of Aleppo, Ipekyol, Google Photos, Civil law (legal system).
The average Soccer fan in Germany is 39.1 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities include Privacy law, University of Aleppo, Ipekyol, with strongest over-indexing on Privacy law (2.35× the country average). Demographically, the Soccer audience skews more male with an average age of 39.1, and over-indexes on personality traits such as Indulgence, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Topic · Subtype: Sport
Demographics of Soccer fans
| Metric | Value |
|---|---|
| Female | 44.9% |
| Male | 55.1% |
| Average age | 39.1 |
| Estimated audience size | 21,821,138 |
Audience persona
The typical Soccer fan in Germany is more male, around 39.1 years old, with strong Indulgence tendencies and a notable affinity for Privacy law.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 4,574,904 | 0.96× |
| Baden-Württemberg | 3,157,940 | 1.06× |
| Bayern | 2,781,231 | 0.79× |
| Niedersachsen | 2,471,503 | 1.17× |
| Hessen | 1,526,178 | 0.92× |
| Sachsen | 1,392,816 | 1.3× |
| Rheinland-Pfalz | 1,233,871 | 1.13× |
| Brandenburg | 774,982 | 1.14× |
| Berlin | 752,912 | 0.77× |
| Schleswig-Holstein | 740,025 | 0.94× |
| Thüringen | 670,980 | 1.21× |
| Sachsen-Anhalt | 640,081 | 1.13× |
| Mecklenburg-Vorpommern | 434,747 | 1.04× |
| Hamburg | 422,922 | 0.86× |
| Saarland | 230,198 | 0.86× |
| Bremen | 133,246 | 0.71× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Privacy law | 2.35× | Internet & Social Media |
| University of Aleppo | 1.76× | Business & Career |
| Ipekyol | 3.12× | Shopping |
| Google Photos | 1.84× | Technology & Electronics |
| Civil law (legal system) | 3.9× | Business & Career |
| Casablanca (film) | 1.69× | Movies & TV |
| Carol (film) | 1.62× | Movies & TV |
| Matchstick Men | 1.72× | Movies & TV |
| Persian pop music | 2.29× | Music & Radio |
| Sari-sari store | 1.94× | Shopping |
| Tobey Maguire | 2× | Movies & TV |
| Denizbank | 3.82× | Business & Career |
| Jodie Foster | 1.59× | Movies & TV |
| Heated clothing | 1.52× | Fashion & Accessoires |
| Michelle Williams (actress) | 1.86× | Movies & TV |
| Animal Kingdom (film) | 1.53× | Movies & TV |
| Bob Odenkirk | 1.74× | Movies & TV |
| FARSI1 | 2.23× | Movies & TV |
| Eredivisie | 1.66× | Sports |
| Christian Slater | 2.15× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.38 |
| Patriotism | CONSERVATISM | 1.18 |
| Sports Activity | POWER | 1.02 |
| Career Orientation | POWER | 0.96 |
| Tradition | CONSERVATISM | 0.94 |
| Luxury Orientation | PREMIUM | 0.92 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 15.4% |
| Brazil | 5.8% |
| Italy | 5.7% |
See Soccer audiences in other countries
More Sport audiences in Germany
- American football (15,078,573)
- Basketball (12,761,477)
- Golf (11,418,178)
- Swimming (9,658,593)
- Alpine skiing (7,937,574)
Frequently asked questions
How many fans does Soccer have in Germany?
Soccer has an estimated audience of 21,821,138 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Soccer fans?
44.9% of Soccer fans are female, 55.1% are male, with an average age of 39.1 years.
Which brands do Soccer fans like most?
Soccer fans show strongest brand affinity for Privacy law (2.35×), University of Aleppo (1.76×), and Ipekyol (3.12×) over the country average.
Where do Soccer fans live in Germany?
Soccer fans in Germany are most concentrated in Nordrhein-Westfalen (reach 4,574,904), Baden-Württemberg (reach 3,157,940), and Bayern (reach 2,781,231). These three regions account for the largest share of the active audience.
What other brands do Soccer fans also like?
Beyond Soccer itself, the audience over-indexes on University of Aleppo (1.76×), Ipekyol (3.12×), Google Photos (1.84×), and Civil law (legal system) (3.9×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Soccer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.