For marketing, sponsorship & live-entertainment teams
Every entity in this table has a full profile.
Age brackets, gender split, regional distribution down to postal code where available, and the brands this audience overindexes on — per country, for c. 300,000 brands, teams, artists and media properties across 200+ countries. Open in the browser, no login.
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How to read this list
Rank
Position in the Top 100, sorted by audience size from largest to smallest. Updated quarterly.
Audience size
Estimated number of unique people in Germany who actively engage with this audience, derived from anonymized search-behavior signals.
Country share
Share of the global audience that is active in Germany. A higher value means the audience is more locally concentrated here.
Avg age
Average age in years across the people who engage with this audience in Germany, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.
Female share
Share of women among the people who engage with this audience in Germany. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.
Ranking
| Rank | Audience | Audience size | Country share | Avg age | Female share | Subtype |
|---|---|---|---|---|---|---|
| 1 | SSoccer | 22M | 4.0% | 39.8 | 44.9% | Sport |
| 2 | BBasketball | 13M | 3.2% | 37.2 | 41.3% | Sport |
| 3 | SSport1 (Netherlands) | 12M | 79.0% | — | — | Sport |
| 4 | GGolf | 11M | 3.6% | 41.4 | 38.5% | Sport |
| 5 | SSwimming | 9.7M | 4.0% | 39.9 | 48.6% | Sport |
| 6 | AAlpine skiing | 7.9M | 9.1% | 37.3 | 44.3% | Sport |
| 7 | SSkiing | 7.7M | 5.7% | 39.0 | 50.2% | Sport |
| 8 | AAmerican football | 7.5M | 3.0% | 39.2 | 45.7% | Sport |
| 9 | CCycling | 7.3M | 5.6% | 40.4 | 43.3% | Sport |
| 10 | VVolleyball | 7M | 3.3% | 38.3 | 40.4% | Sport |
| 11 | YYoga | 6.9M | 3.6% | 39.8 | 64.9% | Sport |
| 12 | BBaseball | 6.7M | 2.4% | 37.0 | 42.5% | Sport |
| 13 | GGymnastics | 6.4M | 5.0% | 35.2 | 51.1% | Sport |
| 14 | TTennis | 6M | 4.0% | 40.6 | 42.4% | Sport |
| 15 | MMartial arts | 5.6M | 3.3% | 36.3 | 30.7% | Sport |
| 16 | EExtreme sport | 5.5M | 5.1% | 37.7 | 37.9% | Sport |
| 17 | BBicycle touring | 5.2M | 9.1% | 42.1 | 36.3% | Sport |
| 18 | MMountain biking | 5.2M | 5.3% | 39.7 | 46.6% | Sport |
| 19 | CCycle sport | 5M | 8.2% | 38.9 | 43.8% | Sport |
| 20 | JJogging | 4.9M | 6.7% | 39.5 | 53.1% | Sport |
| 21 | MMotorcycle sport | 4.8M | 4.5% | 37.3 | 23.2% | Sport |
| 22 | FFishing | 4.7M | 2.9% | 39.9 | 40.1% | Sport |
| 23 | CCombat sport | 4.6M | 3.6% | 35.0 | 28.4% | Sport |
| 24 | HHandball | 4.5M | 10.2% | 38.5 | 36.1% | Sport |
| 25 | WWalking | 4.4M | 4.4% | 40.4 | 56.2% | Sport |
| 26 | AAerobics | 4.4M | 7.1% | 34.9 | 59.9% | Sport |
| 27 | SSport1 | 4.4M | 76.5% | 42.4 | 22.9% | Sport |
| 28 | MMixed martial arts | 4.2M | 3.1% | 36.4 | 21.3% | Sport |
| 29 | WWomen's soccer | 4.2M | 17.6% | 37.3 | 35.7% | Women's soccer |
| 30 | IIce hockey | 4.2M | 4.6% | 37.9 | 36.1% | Sport |
| 31 | RRoad running | 4.1M | 4.5% | — | — | Sport |
| 32 | BBackcountry skiing | 3.9M | 8.3% | 36.0 | 48.6% | Sport |
| 33 | NNatural bodybuilding | 3.8M | 7.2% | 31.8 | 43.0% | Sport |
| 34 | CCrossFit | 3.5M | 3.4% | 36.4 | 50.7% | Sport |
| 35 | WWindsurfing | 3.4M | 7.0% | 38.3 | 47.6% | Sport |
| 36 | TTrack and field | 3.4M | 2.9% | 35.5 | 40.2% | Sport |
| 37 | RReif ist live | 3.2M | 89.3% | 39.6 | 47.5% | Sport |
| 38 | EElectronic sports | 3.2M | 4.9% | 32.6 | 24.1% | Sport |
| 39 | SSnowboarding | 3.1M | 5.2% | 38.5 | 47.9% | Sport |
| 40 | BBodybuilding | 3.1M | 3.0% | 37.3 | 47.8% | Sport |
| 41 | HHorseback riding | 3.1M | 5.4% | 39.3 | 61.1% | Sport |
| 42 | WWrestling | 3M | 3.1% | 34.5 | 23.6% | Sport |
| 43 | CCross-country cycling | 2.9M | 11.0% | 38.7 | 32.6% | Sport |
| 44 | SShooting sport | 2.9M | 5.2% | 39.6 | 36.2% | Sport |
| 45 | MMagenta Sport | 2.9M | 95.5% | 37.8 | 28.1% | Sport |
| 46 | HHunting | 2.6M | 3.5% | 42.0 | 41.8% | Sport |
| 47 | BBoxing | 2.6M | 3.7% | 35.6 | 31.4% | Sport |
| 48 | DDownhill mountain biking | 2.5M | 10.2% | 37.3 | 35.1% | Sport |
| 49 | MMotocross | 2.4M | 4.5% | 36.3 | 22.5% | Sport |
| 50 | WWakeboarding | 2.4M | 5.8% | 36.9 | 48.7% | Sport |
| 51 | SStandup paddleboarding | 2.4M | 5.4% | 40.6 | 48.1% | Sport |
| 52 | RRugby union | 2.3M | 3.0% | 36.3 | 36.0% | Sport |
| 53 | SShow jumping | 2.3M | 15.3% | 36.6 | 66.4% | Sport |
| 54 | DDAZN | 2.3M | 15.8% | 36.1 | 32.6% | Sport |
| 55 | MMountaineering | 2.2M | 6.5% | 39.9 | 52.2% | Sport |
| 56 | MMarathons | 2.2M | 4.9% | 38.8 | 48.6% | Sport |
| 57 | PPilates | 2.2M | 4.8% | 39.6 | 63.5% | Sport |
| 58 | EEurosport | 2.2M | 7.7% | 41.0 | 25.2% | Sport |
| 59 | FFreestyle swimming | 2.2M | 6.9% | 39.6 | 50.9% | Sport |
| 60 | SSkateboarding | 2.2M | 4.0% | 34.2 | 46.4% | Sport |
| 61 | FFreestyle skiing | 2.1M | 8.6% | 36.8 | 48.7% | Sport |
| 62 | EEventing | 2.1M | 17.0% | 36.6 | 67.5% | Sport |
| 63 | CClassical dressage | 2.1M | 21.4% | 39.0 | 76.3% | Sport |
| 64 | DDressage | 2.1M | 13.6% | 36.6 | 66.4% | Sport |
| 65 | SSki touring | 2.1M | 8.9% | 36.9 | 50.6% | Sport |
| 66 | LLong-distance running | 2.1M | 4.2% | 35.4 | 43.3% | Sport |
| 67 | HHalf marathon | 2.1M | 6.9% | 37.9 | 51.9% | Sport |
| 68 | DDarts | 2.1M | 9.5% | 38.7 | 37.6% | Sport |
| 69 | MMiddle-distance running | 2M | 6.0% | 32.8 | 45.5% | Sport |
| 70 | SSnorkeling | 2M | 4.5% | 39.7 | 49.1% | Sport |
| 71 | YYin yoga | 2M | 5.6% | 38.3 | 76.8% | Sport |
| 72 | WWestern riding | 2M | 8.1% | 35.6 | 70.3% | Sport |
| 73 | 55K run | 2M | 5.8% | 35.4 | 51.4% | Sport |
| 74 | CCricket | 1.9M | 1.7% | 34.2 | 38.0% | Sport |
| 75 | RRoad cycling | 1.9M | 7.6% | 38.2 | 42.0% | Sport |
| 76 | JJudo | 1.9M | 3.5% | 33.4 | 28.4% | Sport |
| 77 | PPaddleboarding | 1.9M | 5.5% | 38.5 | 49.5% | Sport |
| 78 | HHip-hop dance | 1.9M | 2.9% | 34.0 | 59.1% | Sport |
| 79 | TTriathlons | 1.9M | 6.0% | 38.8 | 45.6% | Sport |
| 80 | SSky Deutschland | 1.9M | 83.3% | 41.6 | 31.0% | Entertainment |
| 81 | BBadminton | 1.8M | 3.9% | 36.0 | 32.4% | Sport |
| 82 | DDiving | 1.8M | 4.2% | 39.8 | 46.9% | Sport |
| 83 | EEndurance training | 1.8M | 14.7% | 42.0 | 52.8% | Sport |
| 84 | BBouldering | 1.7M | 8.1% | 36.9 | 44.6% | Sport |
| 85 | TTable tennis | 1.7M | 4.5% | 35.4 | 33.5% | Sport |
| 86 | RRallying | 1.7M | 5.2% | 38.1 | 16.4% | Sport |
| 87 | CCross-country skiing | 1.7M | 9.8% | 37.0 | 44.1% | Sport |
| 88 | GGrappling | 1.7M | 3.4% | 34.4 | 23.1% | Sport |
| 89 | SSurfing | 1.7M | 3.7% | 38.3 | 48.6% | Sport |
| 90 | PParagliding | 1.6M | 9.4% | 35.1 | 49.6% | Sport |
| 91 | CCross country running | 1.6M | 4.9% | 37.4 | 45.4% | Sport |
| 92 | FField hockey | 1.5M | 11.5% | 36.5 | 37.9% | Sport |
| 93 | IIce skating | 1.5M | 4.8% | 37.1 | 44.0% | Sport |
| 94 | WWakesurfing | 1.5M | 6.3% | 37.4 | 50.5% | Sport |
| 95 | FFreediving | 1.4M | 4.6% | 40.0 | 48.5% | Sport |
| 96 | SSky Sport | 1.4M | 5.6% | 45.6 | 21.8% | Sport |
| 97 | KKarate | 1.4M | 3.5% | 34.4 | 28.8% | Sport |
| 98 | FFreestyle Motocross | 1.4M | 4.7% | 32.1 | 24.4% | Sport |
| 99 | AAcrobatics | 1.3M | 4.9% | 37.6 | 59.7% | Sport |
| 100 | BBeach volleyball | 1.3M | 5.3% | 36.3 | 41.7% | Sport |
Want the full picture for any of these audiences?
Open any profile to see psychographics, top regions, peer affinities and demographic splits — all derived from the same anonymized signals.
Frequently asked questions
How is this list of the most popular sports compiled?
Rascasse aggregates anonymized search-behavior signals across Germany and ranks each sport by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is updated quarterly from the latest search-behavior data and re-published as a static page.
What is the largest sport in Germany?
Soccer currently leads with an estimated audience of 22M people in Germany.