Beach volleyball Audience in Germany
Beach volleyball has an estimated audience of 1,307,257 people in Germany. 41.7% are female, 58.3% are male, average age 35.6. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Onitsuka Tiger, Mizuno, Sailfish, IHF World Men's Handball Championship, German Beach Tour.
The average Beach volleyball fan in Germany is 35.6 years old, more male, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Onitsuka Tiger, Mizuno, Sailfish, with strongest over-indexing on Onitsuka Tiger (27.46× the country average). Demographically, the Beach volleyball audience skews more male with an average age of 35.6, and over-indexes on personality traits such as Sports Activity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Topic · Subtype: Sport
Demographics of Beach volleyball fans
| Metric | Value |
|---|---|
| Female | 41.7% |
| Male | 58.3% |
| Average age | 35.6 |
| Estimated audience size | 1,307,257 |
Audience persona
The typical Beach volleyball fan in Germany is more male, around 35.6 years old, with strong Sports Activity tendencies and a notable affinity for Onitsuka Tiger.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 289,649 | 1.38× |
| Nordrhein-Westfalen | 284,875 | 1× |
| Baden-Württemberg | 232,656 | 1.3× |
| Niedersachsen | 108,278 | 0.85× |
| Berlin | 91,689 | 1.57× |
| Hessen | 90,563 | 0.91× |
| Sachsen | 60,854 | 0.95× |
| Rheinland-Pfalz | 47,397 | 0.72× |
| Brandenburg | 46,529 | 1.15× |
| Schleswig-Holstein | 45,465 | 0.97× |
| Hamburg | 37,872 | 1.28× |
| Thüringen | 34,687 | 1.04× |
| Mecklenburg-Vorpommern | 23,044 | 0.92× |
| Sachsen-Anhalt | 20,917 | 0.62× |
| Saarland | 11,165 | 0.7× |
| Bremen | 7,179 | 0.64× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Onitsuka Tiger | 27.46× | Fashion & Accessoires |
| Mizuno | 30.69× | Fashion & Accessoires |
| Sailfish | 33.18× | Pets & Animals |
| IHF World Men's Handball Championship | 5.14× | Sports |
| German Beach Tour | 32.53× | Sports |
| Borussia Dortmund | 1.63× | Sports |
| Sports | 1.63× | Sports |
| Tagesschau | 1.95× | Movies & TV |
| Sportswear (fashion) | 5.03× | Fashion & Accessoires |
| FIVB Beach Volleyball World Tour | 28.44× | Sports |
| Laura Ludwig | 32.06× | Sports |
| Sports club | 2.99× | Sports |
| Taekwondo | 7.62× | Sports |
| FIFA World Cup | 1.86× | Sports |
| FC Bayern Munich | 1.6× | Sports |
| Alexander Zverev | 3.32× | Sports |
| IHF World Women's Handball Championship | 5.99× | Sports |
| Bundesliga | 1.6× | Sports |
| UEFA Champions League | 1.77× | Sports |
| Lindsey Vonn | 3.29× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 1.63 |
| Luxury Orientation | PREMIUM | 1.26 |
| Family Orientation | CONSERVATISM | 1.23 |
| Patriotism | CONSERVATISM | 1.12 |
| Career Orientation | POWER | 1.07 |
| Sustainability | BALANCE | 1.06 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.7% |
| Japan | 8.6% |
| Italy | 6.6% |
See Beach volleyball audiences in other countries
More Sport audiences in Germany
- Soccer (21,821,139)
- American football (15,078,573)
- Basketball (12,761,477)
- Golf (11,418,178)
- Swimming (9,658,593)
Frequently asked questions
How many fans does Beach volleyball have in Germany?
Beach volleyball has an estimated audience of 1,307,257 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Beach volleyball fans?
41.7% of Beach volleyball fans are female, 58.3% are male, with an average age of 35.6 years.
Which brands do Beach volleyball fans like most?
Beach volleyball fans show strongest brand affinity for Onitsuka Tiger (27.46×), Mizuno (30.69×), and Sailfish (33.18×) over the country average.
Where do Beach volleyball fans live in Germany?
Beach volleyball fans in Germany are most concentrated in Bayern (reach 289,649), Nordrhein-Westfalen (reach 284,875), and Baden-Württemberg (reach 232,656). These three regions account for the largest share of the active audience.
What other brands do Beach volleyball fans also like?
Beyond Beach volleyball itself, the audience over-indexes on Mizuno (30.69×), Sailfish (33.18×), IHF World Men's Handball Championship (5.14×), and German Beach Tour (32.53×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Beach volleyball. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.