Rascasse Audience Intelligence

Beach volleyball Audience in Germany

A data profile of the people who buy, follow and care about Beach volleyball in Germany — modelled from more than twelve digital signal sources. Beach volleyball has an estimated audience of 1,307,257 people in Germany.

The average Beach volleyball fan in Germany is 35.6 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Onitsuka Tiger, Mizuno, Sailfish, with strongest over-indexing on Onitsuka Tiger (27.46× the country average).

Demographically, the Beach volleyball audience skews more male with an average age of 35.6, and over-indexes on personality traits such as Sports Activity, Healthy Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Beach volleyball fan in Germany is more male, around 35.6 years old, with strong Sports Activity tendencies and a notable affinity for Onitsuka Tiger.

Category: Sports · Type: Topic · Subtype: Sport

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Beach volleyball profile in Germany.

Audience size
1.3M
in Germany
Gender
41.7%
58.3% male
Age
35.6
average years
Country rank
#5073
Topic in Germany
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Beach volleyball fans

41.7% are female, 58.3% are male, average age 35.6.

Fig. 02

Gender split

41.7%
Female
58.3%
Male
Demographic split for Beach volleyball audience in Germany
MetricValue
Female41.7%
Male58.3%
Average age35.6
Estimated audience size1,307,257
Fig. 03

Age distribution

Ø 35.6
average years
Age distribution of the Beach volleyball audience in Germany
Age bracketShare%
16-1929%
20-2919%
30-3920%
40-4920%
50+12%
Fig. 04

Worldwide distribution

5.0%

of the worldwide Beach volleyball audience comes from Germany.

Worldwide audience distribution share by country for Beach volleyball
CountryShare
United States20.7%
Japan8.6%
Italy6.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Beach volleyball audience in Germany is strongest.

Fig. 05

Top regions by affinity

Beach volleyball fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~80K1.41×
02Bayern~300K1.35×
03Baden-Württemberg~200K1.28×
04Hamburg~30K1.12×
05Brandenburg~40K1.09×
06Nordrhein-Westfalen~300K1.03×
07Thüringen~30K1.01×
08Mecklenburg-Vorpommern~30K1.01×
09Schleswig-Holstein~50K0.98×
10Hessen~90K0.95×
11Sachsen~60K0.93×
12Niedersachsen~100K0.92×
13Saarland~10K0.91×
14Bremen~10K0.90×
15Sachsen-Anhalt~30K0.84×
16Rheinland-Pfalz~50K0.83×
Fig. 06

Affinity by region

Affinity by region — Beach volleyball, Germany
0.83×1.00×1.41×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Beach volleyball audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Beach volleyball audience
#·InterestCategoryAffinity×
01SailfishPets & Animals33.18×
02German Beach TourSports32.53×
03MizunoFashion & Accessoires30.69×
04FIVB Beach Volleyball World TourSports28.44×
05Onitsuka TigerFashion & Accessoires27.46×
06SportsCenterSports14.41×
07Volleyball BundesligaSports12.68×
08TaekwondoSports7.62×
09IHF World Men's Handball ChampionshipSports5.14×
10Sportswear (fashion)Fashion & Accessoires5.03×
11Franziska PreußSports4.76×
12Franziska van AlmsickSports4.63×
13Alexander ZverevSports3.32×
14Sports clubSports2.99×
15TagesschauMovies & TV1.95×
16FIFA World CupSports1.86×
17SportsSports1.63×
18Borussia DortmundSports1.63×
19FC Bayern MunichSports1.60×
20BundesligaSports1.60×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Beach volleyball audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Beach volleyball audience · What stands out
TraitClusterDeviationScore
Sports ActivityPOWER1.69×
Healthy LifestyleBALANCE1.17×
Early Adopter MentalityPOWER1.13×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Beach volleyball audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.81×
ExtroversionTHRILL0.81×
IndividualismJOY0.84×
1.00× baseline
Section 06

Frequently asked questions

01

How many fans does Beach volleyball have in Germany?

Beach volleyball has an estimated audience of 1,307,257 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Beach volleyball fans?

41.7% of Beach volleyball fans are female, 58.3% are male, with an average age of 35.6 years.

03

Which brands do Beach volleyball fans like most?

Beach volleyball fans show strongest brand affinity for Onitsuka Tiger (27.46×), Mizuno (30.69×), and Sailfish (33.18×) over the country average.

04

Where do Beach volleyball fans live in Germany?

Beach volleyball fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~300K), Bayern (reach ~300K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Beach volleyball fans also like?

Beyond Beach volleyball itself, the audience over-indexes on Mizuno (30.69×), Sailfish (33.18×), IHF World Men's Handball Championship (5.14×), and German Beach Tour (32.53×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in Germany who actively search for Beach volleyball. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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