A data profile of the people who buy, follow and care about Beach volleyball in Germany — modelled from more than twelve digital signal sources. Beach volleyball has an estimated audience of 1,307,257 people in Germany.
The average Beach volleyball fan in Germany is 35.6 years old, more male, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Onitsuka Tiger, Mizuno, Sailfish, with strongest over-indexing on Onitsuka Tiger (27.46× the country average).
Demographically, the Beach volleyball audience skews more male with an average age of 35.6, and over-indexes on personality traits such as Sports Activity, Healthy Lifestyle.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Beach volleyball fan in Germany is more male, around 35.6 years old, with strong Sports Activity tendencies and a notable affinity for Onitsuka Tiger.
The key figures that characterise the Beach volleyball profile in Germany.
41.7% are female, 58.3% are male, average age 35.6.
| Metric | Value |
|---|---|
| Female | 41.7% |
| Male | 58.3% |
| Average age | 35.6 |
| Estimated audience size | 1,307,257 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 29% | |
| 20-29 | 19% | |
| 30-39 | 20% | |
| 40-49 | 20% | |
| 50+ | 12% |
of the worldwide Beach volleyball audience comes from Germany.
| Country | Share |
|---|---|
| United States | 20.7% |
| Japan | 8.6% |
| Italy | 6.6% |
Where the Beach volleyball audience in Germany is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Berlin | ~80K | 1.41× | |
| 02 | Bayern | ~300K | 1.35× | |
| 03 | Baden-Württemberg | ~200K | 1.28× | |
| 04 | Hamburg | ~30K | 1.12× | |
| 05 | Brandenburg | ~40K | 1.09× | |
| 06 | Nordrhein-Westfalen | ~300K | 1.03× | |
| 07 | Thüringen | ~30K | 1.01× | |
| 08 | Mecklenburg-Vorpommern | ~30K | 1.01× | |
| 09 | Schleswig-Holstein | ~50K | 0.98× | |
| 10 | Hessen | ~90K | 0.95× | |
| 11 | Sachsen | ~60K | 0.93× | |
| 12 | Niedersachsen | ~100K | 0.92× | |
| 13 | Saarland | ~10K | 0.91× | |
| 14 | Bremen | ~10K | 0.90× | |
| 15 | Sachsen-Anhalt | ~30K | 0.84× | |
| 16 | Rheinland-Pfalz | ~50K | 0.83× |
The strongest cross-interests of the Beach volleyball audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Sailfish | Pets & Animals | 33.18× | ||
| 02 | German Beach Tour | Sports | 32.53× | ||
| 03 | Mizuno | Fashion & Accessoires | 30.69× | ||
| 04 | FIVB Beach Volleyball World Tour | Sports | 28.44× | ||
| 05 | Onitsuka Tiger | Fashion & Accessoires | 27.46× | ||
| 06 | SportsCenter | Sports | 14.41× | ||
| 07 | Volleyball Bundesliga | Sports | 12.68× | ||
| 08 | Taekwondo | Sports | 7.62× | ||
| 09 | IHF World Men's Handball Championship | Sports | 5.14× | ||
| 10 | Sportswear (fashion) | Fashion & Accessoires | 5.03× | ||
| 11 | Franziska Preuß | Sports | 4.76× | ||
| 12 | Franziska van Almsick | Sports | 4.63× | ||
| 13 | Alexander Zverev | Sports | 3.32× | ||
| 14 | Sports club | Sports | 2.99× | ||
| 15 | Tagesschau | Movies & TV | 1.95× | ||
| 16 | FIFA World Cup | Sports | 1.86× | ||
| 17 | Sports | Sports | 1.63× | ||
| 18 | Borussia Dortmund | Sports | 1.63× | ||
| 19 | FC Bayern Munich | Sports | 1.60× | ||
| 20 | Bundesliga | Sports | 1.60× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sports Activity | POWER | 1.69× | |
| Healthy Lifestyle | BALANCE | 1.17× | |
| Early Adopter Mentality | POWER | 1.13× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.81× | |
| Extroversion | THRILL | 0.81× | |
| Individualism | JOY | 0.84× |
Beach volleyball has an estimated audience of 1,307,257 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
41.7% of Beach volleyball fans are female, 58.3% are male, with an average age of 35.6 years.
Beach volleyball fans show strongest brand affinity for Onitsuka Tiger (27.46×), Mizuno (30.69×), and Sailfish (33.18×) over the country average.
Beach volleyball fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~300K), Bayern (reach ~300K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Beach volleyball itself, the audience over-indexes on Mizuno (30.69×), Sailfish (33.18×), IHF World Men's Handball Championship (5.14×), and German Beach Tour (32.53×) compared to the Germany average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Germany who actively search for Beach volleyball. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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