Borussia Dortmund Audience in Germany
Borussia Dortmund has an estimated audience of 23,587,731 people in Germany. 30.9% are female, 69.1% are male, average age 35.7. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities: SV Werder Bremen, FC Bayern Munich, Bundesliga, 2. Bundesliga, Transfermarkt.
The average Borussia Dortmund fan in Germany is 35.7 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities include SV Werder Bremen, FC Bayern Munich, Bundesliga, with strongest over-indexing on SV Werder Bremen (3.75× the country average). Demographically, the Borussia Dortmund audience skews more male with an average age of 35.7, and over-indexes on personality traits such as Patriotism, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Team · Subtype: Soccer
Demographics of Borussia Dortmund fans
| Metric | Value |
|---|---|
| Female | 30.9% |
| Male | 69.1% |
| Average age | 35.7 |
| Estimated audience size | 23,587,731 |
Audience persona
The typical Borussia Dortmund fan in Germany is more male, around 35.7 years old, with strong Patriotism tendencies and a notable affinity for SV Werder Bremen.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 13,525,841 | 2.65× |
| Baden-Württemberg | 4,749,473 | 0.85× |
| Bayern | 4,510,612 | 0.68× |
| Niedersachsen | 4,412,160 | 1.1× |
| Hessen | 2,697,387 | 0.86× |
| Sachsen | 2,227,814 | 1.1× |
| Rheinland-Pfalz | 1,892,954 | 0.92× |
| Berlin | 1,292,782 | 0.7× |
| Brandenburg | 1,236,541 | 0.97× |
| Schleswig-Holstein | 1,232,221 | 0.83× |
| Sachsen-Anhalt | 1,164,032 | 1.09× |
| Thüringen | 1,136,496 | 1.08× |
| Hamburg | 775,017 | 0.83× |
| Mecklenburg-Vorpommern | 699,550 | 0.89× |
| Saarland | 500,211 | 0.99× |
| Bremen | 186,864 | 0.53× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| SV Werder Bremen | 3.75× | Sports |
| FC Bayern Munich | 2.82× | Sports |
| Bundesliga | 2.83× | Sports |
| 2. Bundesliga | 3.78× | Sports |
| Transfermarkt | 3.64× | Sports |
| Sport Bild | 4.63× | Sports |
| VfB Stuttgart | 3.42× | Sports |
| FIFA World Cup | 2.62× | Sports |
| FC Schalke 04 | 4.19× | Sports |
| Sportschau | 3.22× | Sports |
| DFB-Pokal | 5.14× | Sports |
| UEFA Champions League | 2.48× | Sports |
| Hannover 96 | 4.93× | Sports |
| RB Leipzig | 3.86× | Sports |
| SC Freiburg | 5.09× | Sports |
| Hamburger SV | 3.64× | Sports |
| Real Madrid C.F. | 2.77× | Sports |
| Dynamo Dresden | 3.43× | Sports |
| Hertha BSC | 4.07× | Sports |
| F.C. Hansa Rostock | 4.38× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.17 |
| Family Orientation | CONSERVATISM | 0.97 |
| Luxury Orientation | PREMIUM | 0.94 |
| Sports Activity | POWER | 0.92 |
| Social Media Usage | JOY | 0.89 |
| Career Orientation | POWER | 0.87 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 42.3% |
| Brazil | 6.8% |
| United States | 4.6% |
See Borussia Dortmund audiences in other countries
More Soccer audiences in Germany
- FC Bayern Munich (24,331,511)
- Bundesliga (23,414,929)
- FIFA World Cup (19,622,305)
- UEFA Champions League (18,624,368)
- SV Werder Bremen (15,059,119)
Frequently asked questions
How many fans does Borussia Dortmund have in Germany?
Borussia Dortmund has an estimated audience of 23,587,731 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Borussia Dortmund fans?
30.9% of Borussia Dortmund fans are female, 69.1% are male, with an average age of 35.7 years.
Which brands do Borussia Dortmund fans like most?
Borussia Dortmund fans show strongest brand affinity for SV Werder Bremen (3.75×), FC Bayern Munich (2.82×), and Bundesliga (2.83×) over the country average.
Where do Borussia Dortmund fans live in Germany?
Borussia Dortmund fans in Germany are most concentrated in Nordrhein-Westfalen (reach 13,525,841), Baden-Württemberg (reach 4,749,473), and Bayern (reach 4,510,612). These three regions account for the largest share of the active audience.
What other brands do Borussia Dortmund fans also like?
Beyond Borussia Dortmund itself, the audience over-indexes on FC Bayern Munich (2.82×), Bundesliga (2.83×), 2. Bundesliga (3.78×), and Transfermarkt (3.64×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Borussia Dortmund. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.