Rascasse Audience Intelligence

Borussia Dortmund Audience in Germany

A data profile of the people who buy, follow and care about Borussia Dortmund in Germany — modelled from more than twelve digital signal sources. Borussia Dortmund has an estimated audience of 25,313,762 people in Germany.

#3among Soccer in Germany#2among Team in Germany#7in Sports

The average Borussia Dortmund fan in Germany is 35.7 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern.

Top brand affinities include FC Bayern Munich, Borussia Mönchengladbach, SV Werder Bremen, with strongest over-indexing on FC Bayern Munich (2.82× the country average).

Demographically, the Borussia Dortmund audience skews more male with an average age of 35.7, and over-indexes on personality traits such as Risk Appetite, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Borussia Dortmund fan in Germany is more male, around 35.7 years old, with strong Risk Appetite tendencies and a notable affinity for FC Bayern Munich.

Category: Sports · Type: Team · Subtype: Soccer

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Borussia Dortmund profile in Germany.

Audience size
25.3M
in Germany
Gender
30.9%♀
69.1% male
Age
35.7
average years
Country rank
#44
Team in Germany
Fig. 01

Search interest · 12-month trend

-40%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Borussia Dortmund fans

30.9% are female, 69.1% are male, average age 35.7.

Fig. 02

Gender split

30.9%
Female
69.1%
Male
Demographic split for Borussia Dortmund audience in Germany
MetricValue
Female30.9%
Male69.1%
Average age35.7
Estimated audience size25,313,762
Fig. 03

Age distribution

Ø 35.7
average years
Age distribution of the Borussia Dortmund audience in Germany
Age bracketShare%
16-1931%
20-2919%
30-3918%
40-4917%
50+16%
Fig. 04

Worldwide distribution

44.6%

of the worldwide Borussia Dortmund audience comes from Germany.

Worldwide audience distribution share by country for Borussia Dortmund
CountryShare
Germany44.6%
Brazil5.2%
United States4.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Borussia Dortmund audience in Germany is strongest.

Fig. 05

Top regions by affinity

Borussia Dortmund fans by region: top regions in Germany
#RegionReachAffinity×
01Nordrhein-Westfalen~14M2.61×
02Sachsen-Anhalt~800K1.12×
03Thüringen~800K1.12×
04Sachsen~1.5M1.10×
05Niedersachsen~3M1.09×
06Saarland~400K1.05×
07Brandenburg~800K0.96×
08Mecklenburg-Vorpommern~500K0.92×
09Rheinland-Pfalz~1.5M0.91×
10Schleswig-Holstein~900K0.85×
11Hessen~2M0.84×
12Baden-Württemberg~3M0.83×
13Hamburg~500K0.81×
14Bayern~3M0.67×
15Berlin~900K0.67×
16Bremen~100K0.53×
Fig. 06

Affinity by region

Affinity by region — Borussia Dortmund, Germany
0.53×1.00×2.61×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Borussia Dortmund audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Borussia Dortmund audience
#·InterestCategoryAffinity×
01DFB-PokalSports5.14×
02SC FreiburgSports5.09×
03Borussia MönchengladbachSports5.03×
04Hannover 96Sports4.93×
05Sport BildSports4.63×
06FC Schalke 04Sports4.19×
07RB LeipzigSports3.86×
082. BundesligaSports3.78×
09SV Werder BremenSports3.75×
101. FC KölnSports3.73×
11TransfermarktSports3.64×
12Hamburger SVSports3.64×
13Dynamo DresdenSports3.43×
14VfB StuttgartSports3.42×
15SportschauSports3.22×
16BundesligaSports2.83×
17FC Bayern MunichSports2.82×
18Real Madrid C.F.Sports2.77×
19FIFA World CupSports2.62×
20UEFA Champions LeagueSports2.48×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Borussia Dortmund audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Borussia Dortmund audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL0.91×
Quality AwarenessPREMIUM0.90×
Need for SecurityCONSERVATISM0.89×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Borussia Dortmund audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.47×
Design AffinityPREMIUM0.58×
ExtroversionTHRILL0.60×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Borussia Dortmund have in Germany?

Borussia Dortmund has an estimated audience of 25,313,762 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.

02

What is the gender split and age of Borussia Dortmund fans?

30.9% of Borussia Dortmund fans are female, 69.1% are male, with an average age of 35.7 years.

03

Which brands do Borussia Dortmund fans like most?

Borussia Dortmund fans show strongest brand affinity for FC Bayern Munich (2.82×), Borussia Mönchengladbach (5.03×), and SV Werder Bremen (3.75×) over the country average.

04

Where do Borussia Dortmund fans live in Germany?

Borussia Dortmund fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~14M), Baden-Württemberg (reach ~3M), and Bayern (reach ~3M). These three regions account for the largest share of the active audience.

05

What other brands do Borussia Dortmund fans also like?

Beyond Borussia Dortmund itself, the audience over-indexes on Borussia Mönchengladbach (5.03×), SV Werder Bremen (3.75×), FIFA World Cup (2.62×), and Bundesliga (2.83×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Soccer audiences in Germany

Related rankings

See Borussia Dortmund audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Borussia Dortmund. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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