Rascasse Audience Intelligence

FC Schalke 04 Audience in Germany

A data profile of the people who buy, follow and care about FC Schalke 04 in Germany — modelled from more than twelve digital signal sources. FC Schalke 04 has an estimated audience of 7,833,619 people in Germany.

#17among Soccer in Germany#11among Team in Germany#38in Sports

The average FC Schalke 04 fan in Germany is 35.6 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Niedersachsen, Bayern.

Top brand affinities include Borussia Dortmund, SV Werder Bremen, FC Bayern Munich, with strongest over-indexing on Borussia Dortmund (3.13× the country average).

Demographically, the FC Schalke 04 audience skews more male with an average age of 35.6, and over-indexes on personality traits such as Patriotism, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical FC Schalke 04 fan in Germany is more male, around 35.6 years old, with strong Patriotism tendencies and a notable affinity for Borussia Dortmund.

Category: Sports · Type: Team · Subtype: Soccer

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the FC Schalke 04 profile in Germany.

Audience size
7.8M
in Germany
Gender
30.7%♀
69.3% male
Age
35.6
average years
Country rank
#541
Team in Germany
Fig. 01

Search interest · 12-month trend

+14%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of FC Schalke 04 fans

30.7% are female, 69.3% are male, average age 35.6.

Fig. 02

Gender split

30.7%
Female
69.3%
Male
Demographic split for FC Schalke 04 audience in Germany
MetricValue
Female30.7%
Male69.3%
Average age35.6
Estimated audience size7,833,619
Fig. 03

Age distribution

Ø 35.6
average years
Age distribution of the FC Schalke 04 audience in Germany
Age bracketShare%
16-1931%
20-2919%
30-3917%
40-4918%
50+15%
Fig. 04

Worldwide distribution

64.5%

of the worldwide FC Schalke 04 audience comes from Germany.

Worldwide audience distribution share by country for FC Schalke 04
CountryShare
Germany64.5%
United States8.2%
Brazil2.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the FC Schalke 04 audience in Germany is strongest.

Fig. 05

Top regions by affinity

FC Schalke 04 fans by region: top regions in Germany
#RegionReachAffinity×
01Nordrhein-Westfalen~5.5M3.83×
02Saarland~100K1.46×
03Niedersachsen~900K1.25×
04Rheinland-Pfalz~500K1.20×
05Sachsen-Anhalt~200K1.19×
06Hessen~500K0.87×
07Thüringen~200K0.86×
08Schleswig-Holstein~200K0.80×
09Sachsen~300K0.76×
10Hamburg~100K0.72×
11Baden-Württemberg~600K0.62×
12Brandenburg~100K0.62×
13Mecklenburg-Vorpommern~80K0.58×
14Bayern~600K0.53×
15Berlin~200K0.48×
16Bremen~30K0.47×
Fig. 06

Affinity by region

Affinity by region — FC Schalke 04, Germany
0.47×1.00×3.83×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the FC Schalke 04 audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for FC Schalke 04 audience
#·InterestCategoryAffinity×
01Leon GoretzkaSports7.43×
02VfL BochumSports4.80×
03Fortuna DüsseldorfSports4.53×
04SC FreiburgSports4.44×
05RB LeipzigSports4.33×
06Manuel NeuerSports4.30×
07Sport BildSports4.01×
08Borussia MönchengladbachSports3.86×
09SV Werder BremenSports3.76×
10TransfermarktSports3.64×
11Borussia DortmundSports3.13×
122. BundesligaSports2.95×
13SportschauSports2.94×
14Eintracht FrankfurtSports2.59×
15FC Bayern MunichSports2.36×
16FIFA World CupSports2.18×
17UEFA Champions LeagueSports2.17×
18BundesligaSports1.91×
19SportsSports1.70×
20Business and industryBusiness & Career1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the FC Schalke 04 audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by FC Schalke 04 audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.01×
Need for SecurityCONSERVATISM0.96×
Family OrientationCONSERVATISM0.94×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by FC Schalke 04 audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.53×
Design AffinityPREMIUM0.56×
SustainabilityBALANCE0.64×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does FC Schalke 04 have in Germany?

FC Schalke 04 has an estimated audience of 7,833,619 people in Germany, concentrated in Nordrhein-Westfalen and Niedersachsen.

02

What is the gender split and age of FC Schalke 04 fans?

30.7% of FC Schalke 04 fans are female, 69.3% are male, with an average age of 35.6 years.

03

Which brands do FC Schalke 04 fans like most?

FC Schalke 04 fans show strongest brand affinity for Borussia Dortmund (3.13×), SV Werder Bremen (3.76×), and FC Bayern Munich (2.36×) over the country average.

04

Where do FC Schalke 04 fans live in Germany?

FC Schalke 04 fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~5.5M), Niedersachsen (reach ~900K), and Bayern (reach ~600K). These three regions account for the largest share of the active audience.

05

What other brands do FC Schalke 04 fans also like?

Beyond FC Schalke 04 itself, the audience over-indexes on SV Werder Bremen (3.76×), FC Bayern Munich (2.36×), Transfermarkt (3.64×), and FIFA World Cup (2.18×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Soccer audiences in Germany

Related rankings

See FC Schalke 04 audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for FC Schalke 04. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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