FC Schalke 04 Audience in Germany
FC Schalke 04 has an estimated audience of 7,600,621 people in Germany. 30.7% are female, 69.3% are male, average age 35.6. Top regions: Nordrhein-Westfalen, Niedersachsen, Bayern. Top brand affinities: Borussia Dortmund, SV Werder Bremen, Transfermarkt, RB Leipzig, FC Bayern Munich.
The average FC Schalke 04 fan in Germany is 35.6 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Niedersachsen, Bayern. Top brand affinities include Borussia Dortmund, SV Werder Bremen, Transfermarkt, with strongest over-indexing on Borussia Dortmund (3.13× the country average). Demographically, the FC Schalke 04 audience skews more male with an average age of 35.6, and over-indexes on personality traits such as Patriotism, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Team · Subtype: Soccer
Demographics of FC Schalke 04 fans
| Metric | Value |
|---|---|
| Female | 30.7% |
| Male | 69.3% |
| Average age | 35.6 |
| Estimated audience size | 7,600,621 |
Audience persona
The typical FC Schalke 04 fan in Germany is more male, around 35.6 years old, with strong Patriotism tendencies and a notable affinity for Borussia Dortmund.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 5,700,466 | 4.2× |
| Niedersachsen | 926,669 | 1.26× |
| Bayern | 653,101 | 0.53× |
| Baden-Württemberg | 644,841 | 0.62× |
| Hessen | 503,200 | 0.87× |
| Rheinland-Pfalz | 464,017 | 1.22× |
| Sachsen | 265,140 | 0.71× |
| Sachsen-Anhalt | 239,090 | 1.21× |
| Schleswig-Holstein | 228,601 | 0.84× |
| Thüringen | 169,143 | 0.87× |
| Berlin | 159,453 | 0.47× |
| Brandenburg | 129,108 | 0.55× |
| Hamburg | 125,655 | 0.73× |
| Mecklenburg-Vorpommern | 88,025 | 0.61× |
| Saarland | 82,558 | 0.88× |
| Bremen | 27,620 | 0.42× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Borussia Dortmund | 3.13× | Sports |
| SV Werder Bremen | 3.76× | Sports |
| Transfermarkt | 3.64× | Sports |
| RB Leipzig | 4.33× | Sports |
| FC Bayern Munich | 2.36× | Sports |
| 2. Bundesliga | 2.95× | Sports |
| Sport Bild | 4.01× | Sports |
| Sportschau | 2.94× | Sports |
| Sports | 1.7× | Sports |
| FIFA World Cup | 2.18× | Sports |
| Eintracht Frankfurt | 2.59× | Sports |
| Business and industry | 1.51× | Business & Career |
| UEFA Champions League | 2.17× | Sports |
| VfL Bochum | 4.8× | Sports |
| Bundesliga | 1.91× | Sports |
| SC Freiburg | 4.44× | Sports |
| VfB Stuttgart | 2.56× | Sports |
| Manuel Neuer | 4.3× | Sports |
| Tagesschau | 1.76× | Movies & TV |
| Leon Goretzka | 7.43× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.05 |
| Early Adopter Mentality | POWER | 0.99 |
| Sports Activity | POWER | 0.97 |
| Risk Appetite | THRILL | 0.95 |
| Luxury Orientation | PREMIUM | 0.94 |
| Social Media Usage | JOY | 0.91 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 64.3% |
| United States | 8.3% |
| Brazil | 2.5% |
See FC Schalke 04 audiences in other countries
More Soccer audiences in Germany
- Borussia Dortmund (41,191,516)
- FC Bayern Munich (24,331,511)
- Bundesliga (23,414,929)
- FIFA World Cup (19,622,305)
- UEFA Champions League (18,624,368)
Frequently asked questions
How many fans does FC Schalke 04 have in Germany?
FC Schalke 04 has an estimated audience of 7,600,621 people in Germany, concentrated in Nordrhein-Westfalen and Niedersachsen.
What is the gender split and age of FC Schalke 04 fans?
30.7% of FC Schalke 04 fans are female, 69.3% are male, with an average age of 35.6 years.
Which brands do FC Schalke 04 fans like most?
FC Schalke 04 fans show strongest brand affinity for Borussia Dortmund (3.13×), SV Werder Bremen (3.76×), and Transfermarkt (3.64×) over the country average.
Where do FC Schalke 04 fans live in Germany?
FC Schalke 04 fans in Germany are most concentrated in Nordrhein-Westfalen (reach 5,700,466), Niedersachsen (reach 926,669), and Bayern (reach 653,101). These three regions account for the largest share of the active audience.
What other brands do FC Schalke 04 fans also like?
Beyond FC Schalke 04 itself, the audience over-indexes on SV Werder Bremen (3.76×), Transfermarkt (3.64×), RB Leipzig (4.33×), and FC Bayern Munich (2.36×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for FC Schalke 04. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.