A data profile of the people who buy, follow and care about Eintracht Frankfurt in Germany — modelled from more than twelve digital signal sources. Eintracht Frankfurt has an estimated audience of 13,173,073 people in Germany.
The average Eintracht Frankfurt fan in Germany is 37.3 years old, more male, and lives primarily in Hessen.
The audience is concentrated in Hessen, Nordrhein-Westfalen, Bayern.
Top brand affinities include Borussia Dortmund, SV Werder Bremen, FC Bayern Munich, with strongest over-indexing on Borussia Dortmund (2.64× the country average).
Demographically, the Eintracht Frankfurt audience skews more male with an average age of 37.3, and over-indexes on personality traits such as DIY Mentality, Family Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Eintracht Frankfurt fan in Germany is more male, around 37.3 years old, with strong DIY Mentality tendencies and a notable affinity for Borussia Dortmund.
The key figures that characterise the Eintracht Frankfurt profile in Germany.
36.5% are female, 63.5% are male, average age 37.3.
| Metric | Value |
|---|---|
| Female | 36.5% |
| Male | 63.5% |
| Average age | 37.3 |
| Estimated audience size | 13,173,073 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 26% | |
| 20-29 | 19% | |
| 30-39 | 18% | |
| 40-49 | 20% | |
| 50+ | 17% |
of the worldwide Eintracht Frankfurt audience comes from Germany.
| Country | Share |
|---|---|
| Germany | 54.2% |
| Brazil | 2.8% |
| United States | 2.1% |
Where the Eintracht Frankfurt audience in Germany is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Hessen | ~4.5M | 6.80× | |
| 02 | Rheinland-Pfalz | ~900K | 1.36× | |
| 03 | Thüringen | ~300K | 0.85× | |
| 04 | Baden-Württemberg | ~1.5M | 0.73× | |
| 05 | Bayern | ~1.5M | 0.67× | |
| 06 | Saarland | ~100K | 0.65× | |
| 07 | Sachsen | ~400K | 0.62× | |
| 08 | Sachsen-Anhalt | ~200K | 0.58× | |
| 09 | Niedersachsen | ~700K | 0.55× | |
| 10 | Nordrhein-Westfalen | ~1.5M | 0.54× | |
| 11 | Schleswig-Holstein | ~200K | 0.50× | |
| 12 | Hamburg | ~200K | 0.50× | |
| 13 | Brandenburg | ~200K | 0.46× | |
| 14 | Berlin | ~300K | 0.45× | |
| 15 | Mecklenburg-Vorpommern | ~100K | 0.38× | |
| 16 | Bremen | ~40K | 0.36× |
The strongest cross-interests of the Eintracht Frankfurt audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | F.C. Hansa Rostock | Sports | 4.22× | ||
| 02 | 3. Liga | Sports | 3.90× | ||
| 03 | Hannover 96 | Sports | 3.62× | ||
| 04 | FC Schalke 04 | Sports | 3.52× | ||
| 05 | Hamburger SV | Sports | 3.45× | ||
| 06 | RB Leipzig | Sports | 3.40× | ||
| 07 | Borussia Mönchengladbach | Sports | 3.32× | ||
| 08 | SV Werder Bremen | Sports | 3.25× | ||
| 09 | Dynamo Dresden | Sports | 3.19× | ||
| 10 | Sport Bild | Sports | 3.16× | ||
| 11 | VfB Stuttgart | Sports | 3.08× | ||
| 12 | 1. FC Köln | Sports | 3.08× | ||
| 13 | 2. Bundesliga | Sports | 3.02× | ||
| 14 | Borussia Dortmund | Sports | 2.64× | ||
| 15 | FOCUS Online | News | 2.48× | ||
| 16 | Sportschau | Sports | 2.43× | ||
| 17 | Bundesliga | Sports | 2.15× | ||
| 18 | Bild | News | 2.05× | ||
| 19 | FC Bayern Munich | Sports | 1.97× | ||
| 20 | FIFA World Cup | Sports | 1.64× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.95× | |
| Family Orientation | CONSERVATISM | 0.91× | |
| Indulgence | JOY | 0.87× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.42× | |
| Early Adopter Mentality | POWER | 0.52× | |
| Design Affinity | PREMIUM | 0.52× |
Eintracht Frankfurt has an estimated audience of 13,173,073 people in Germany, concentrated in Hessen and Nordrhein-Westfalen.
36.5% of Eintracht Frankfurt fans are female, 63.5% are male, with an average age of 37.3 years.
Eintracht Frankfurt fans show strongest brand affinity for Borussia Dortmund (2.64×), SV Werder Bremen (3.25×), and FC Bayern Munich (1.97×) over the country average.
Eintracht Frankfurt fans in Germany are most concentrated in Hessen (reach ~4.5M), Nordrhein-Westfalen (reach ~1.5M), and Bayern (reach ~1.5M). These three regions account for the largest share of the active audience.
Beyond Eintracht Frankfurt itself, the audience over-indexes on SV Werder Bremen (3.25×), FC Bayern Munich (1.97×), 2. Bundesliga (3.02×), and Bundesliga (2.15×) compared to the Germany average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Germany who actively search for Eintracht Frankfurt. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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