Borussia Mönchengladbach Audience in Germany
Borussia Mönchengladbach has an estimated audience of 63,071 people in Germany. 28.4% are female, 71.6% are male, average age 35.1. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Niedersachsen. Top brand affinities: Borussia Dortmund, SV Werder Bremen, Hannover 96, DFB-Pokal, SC Freiburg.
The average Borussia Mönchengladbach fan in Germany is 35.1 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Niedersachsen. Top brand affinities include Borussia Dortmund, SV Werder Bremen, Hannover 96, with strongest over-indexing on Borussia Dortmund (5.6× the country average). Demographically, the Borussia Mönchengladbach audience skews more male with an average age of 35.1, and over-indexes on personality traits such as Patriotism, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Team · Subtype: Soccer
Demographics of Borussia Mönchengladbach fans
| Metric | Value |
|---|---|
| Female | 28.4% |
| Male | 71.6% |
| Average age | 35.1 |
| Estimated audience size | 63,071 |
Audience persona
The typical Borussia Mönchengladbach fan in Germany is more male, around 35.1 years old, with strong Patriotism tendencies and a notable affinity for Borussia Dortmund.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 47,304 | 3.68× |
| Baden-Württemberg | 8,039 | 0.93× |
| Niedersachsen | 7,118 | 1.16× |
| Bayern | 6,768 | 0.67× |
| Hessen | 5,836 | 1.21× |
| Rheinland-Pfalz | 5,600 | 1.77× |
| Schleswig-Holstein | 1,974 | 0.87× |
| Berlin | 1,416 | 0.5× |
| Sachsen-Anhalt | 1,249 | 0.76× |
| Thüringen | 1,118 | 0.7× |
| Brandenburg | 1,072 | 0.55× |
| Saarland | 962 | 1.24× |
| Hamburg | 952 | 0.67× |
| Sachsen | 893 | 0.29× |
| Mecklenburg-Vorpommern | 516 | 0.43× |
| Bremen | 300 | 0.56× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Borussia Dortmund | 5.6× | Sports |
| SV Werder Bremen | 6.61× | Sports |
| Hannover 96 | 11.64× | Sports |
| DFB-Pokal | 11.6× | Sports |
| SC Freiburg | 12.14× | Sports |
| RB Leipzig | 8.2× | Sports |
| 2. Bundesliga | 5.96× | Sports |
| Dynamo Dresden | 7.33× | Sports |
| Hertha BSC | 8.62× | Sports |
| Bundesliga | 4.04× | Sports |
| VfB Stuttgart | 5.7× | Sports |
| FC Augsburg | 13.48× | Sports |
| FC Schalke 04 | 6.65× | Sports |
| VfL Wolfsburg | 10.33× | Sports |
| F.C. Hansa Rostock | 8.31× | Sports |
| FIFA World Cup | 3.85× | Sports |
| Hamburger SV | 6× | Sports |
| FC Bayern Munich | 3.39× | Sports |
| 3. Liga | 7.24× | Sports |
| 1. FC Nürnberg | 10.08× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.14 |
| Sports Activity | POWER | 0.97 |
| Career Orientation | POWER | 0.93 |
| Luxury Orientation | PREMIUM | 0.91 |
| Price Sensitivity | PREMIUM | 0.88 |
| Social Media Usage | JOY | 0.87 |
Worldwide distribution
| Country | Share |
|---|---|
| Croatia | 10.9% |
| Brazil | 9.3% |
| Indonesia | 6.0% |
See Borussia Mönchengladbach audiences in other countries
- Borussia Mönchengladbach — United States
- Borussia Mönchengladbach — United Kingdom
- Borussia Mönchengladbach — France
- Borussia Mönchengladbach — Italy
- Borussia Mönchengladbach — Spain
- Borussia Mönchengladbach — Brazil
- Borussia Mönchengladbach — Japan
- Borussia Mönchengladbach — South Korea
- Borussia Mönchengladbach — India
More Soccer audiences in Germany
- FC Bayern Munich (33,449,372)
- Borussia Dortmund (28,454,755)
- Bundesliga (21,985,904)
- FIFA World Cup (19,622,305)
- UEFA Champions League (18,624,368)
Frequently asked questions
How many fans does Borussia Mönchengladbach have in Germany?
Borussia Mönchengladbach has an estimated audience of 63,071 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Borussia Mönchengladbach fans?
28.4% of Borussia Mönchengladbach fans are female, 71.6% are male, with an average age of 35.1 years.
Which brands do Borussia Mönchengladbach fans like most?
Borussia Mönchengladbach fans show strongest brand affinity for Borussia Dortmund (5.6×), SV Werder Bremen (6.61×), and Hannover 96 (11.64×) over the country average.
Where do Borussia Mönchengladbach fans live in Germany?
Borussia Mönchengladbach fans in Germany are most concentrated in Nordrhein-Westfalen (reach 47,304), Baden-Württemberg (reach 8,039), and Niedersachsen (reach 7,118). These three regions account for the largest share of the active audience.
What other brands do Borussia Mönchengladbach fans also like?
Beyond Borussia Mönchengladbach itself, the audience over-indexes on SV Werder Bremen (6.61×), Hannover 96 (11.64×), DFB-Pokal (11.6×), and SC Freiburg (12.14×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Borussia Mönchengladbach. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.