Rascasse Audience Intelligence

RB Leipzig Audience in Germany

A data profile of the people who buy, follow and care about RB Leipzig in Germany — modelled from more than twelve digital signal sources. RB Leipzig has an estimated audience of 7,089,279 people in Germany.

#20among Soccer in Germany#13among Team in Germany#47in Sports

The average RB Leipzig fan in Germany is 33.6 years old, more male, and lives primarily in Sachsen.

The audience is concentrated in Sachsen, Sachsen-Anhalt, Nordrhein-Westfalen.

Top brand affinities include SV Werder Bremen, Dynamo Dresden, F.C. Hansa Rostock, with strongest over-indexing on SV Werder Bremen (8.49× the country average).

Demographically, the RB Leipzig audience skews more male with an average age of 33.6, and over-indexes on personality traits such as Risk Appetite, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical RB Leipzig fan in Germany is more male, around 33.6 years old, with strong Risk Appetite tendencies and a notable affinity for SV Werder Bremen.

Category: Sports · Type: Team · Subtype: Soccer

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the RB Leipzig profile in Germany.

Audience size
7.1M
in Germany
Gender
27.9%♀
72.1% male
Age
33.6
average years
Country rank
#624
Team in Germany
Fig. 01

Search interest · 12-month trend

-31%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of RB Leipzig fans

27.9% are female, 72.1% are male, average age 33.6.

Fig. 02

Gender split

27.9%
Female
72.1%
Male
Demographic split for RB Leipzig audience in Germany
MetricValue
Female27.9%
Male72.1%
Average age33.6
Estimated audience size7,089,279
Fig. 03

Age distribution

Ø 33.6
average years
Age distribution of the RB Leipzig audience in Germany
Age bracketShare%
16-1936%
20-2920%
30-3917%
40-4915%
50+12%
Fig. 04

Worldwide distribution

38.7%

of the worldwide RB Leipzig audience comes from Germany.

Worldwide audience distribution share by country for RB Leipzig
CountryShare
Germany38.7%
Brazil6.3%
United States3.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the RB Leipzig audience in Germany is strongest.

Fig. 05

Top regions by affinity

RB Leipzig fans by region: top regions in Germany
#RegionReachAffinity×
01Sachsen~2.5M6.20×
02Sachsen-Anhalt~500K2.69×
03Thüringen~400K2.27×
04Brandenburg~200K0.83×
05Mecklenburg-Vorpommern~100K0.73×
06Berlin~200K0.47×
07Baden-Württemberg~300K0.34×
08Hessen~200K0.33×
09Bayern~400K0.30×
10Nordrhein-Westfalen~500K0.29×
11Niedersachsen~200K0.29×
12Hamburg~50K0.29×
13Schleswig-Holstein~70K0.27×
14Bremen~20K0.26×
15Rheinland-Pfalz~90K0.25×
16Saarland~20K0.22×
Fig. 06

Affinity by region

Affinity by region — RB Leipzig, Germany
0.22×1.00×6.20×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the RB Leipzig audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for RB Leipzig audience
#·InterestCategoryAffinity×
01Paris Saint-Germain FémininesSports13.07×
02Julian NagelsmannSports12.69×
03F.C. Hansa RostockSports12.51×
04Fortuna DüsseldorfSports11.76×
05Dynamo DresdenSports10.39×
06Hannover 96Sports9.56×
073. LigaSports9.06×
08SC FreiburgSports9.06×
09Borussia MönchengladbachSports8.77×
10DFB-PokalSports8.65×
11SV Werder BremenSports8.49×
12Hertha BSCSports8.25×
13Hamburger SVSports7.39×
14VfB StuttgartSports7.10×
15FC Schalke 04Sports7.08×
16TransfermarktSports5.74×
172. BundesligaSports5.69×
18Borussia DortmundSports4.69×
19BundesligaSports4.27×
20FIFA World CupSports3.90×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the RB Leipzig audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by RB Leipzig audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL1.69×
IndividualismJOY1.43×
PatriotismCONSERVATISM1.24×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by RB Leipzig audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.62×
Design AffinityPREMIUM0.68×
ExtroversionTHRILL0.69×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does RB Leipzig have in Germany?

RB Leipzig has an estimated audience of 7,089,279 people in Germany, concentrated in Sachsen and Sachsen-Anhalt.

02

What is the gender split and age of RB Leipzig fans?

27.9% of RB Leipzig fans are female, 72.1% are male, with an average age of 33.6 years.

03

Which brands do RB Leipzig fans like most?

RB Leipzig fans show strongest brand affinity for SV Werder Bremen (8.49×), Dynamo Dresden (10.39×), and F.C. Hansa Rostock (12.51×) over the country average.

04

Where do RB Leipzig fans live in Germany?

RB Leipzig fans in Germany are most concentrated in Sachsen (reach ~2.5M), Sachsen-Anhalt (reach ~500K), and Nordrhein-Westfalen (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do RB Leipzig fans also like?

Beyond RB Leipzig itself, the audience over-indexes on Dynamo Dresden (10.39×), F.C. Hansa Rostock (12.51×), Borussia Mönchengladbach (8.77×), and VfB Stuttgart (7.1×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See RB Leipzig audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for RB Leipzig. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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