RB Leipzig Audience in Germany
RB Leipzig has an estimated audience of 7,486,045 people in Germany. 27.9% are female, 72.1% are male, average age 33.6. Top regions: Sachsen, Sachsen-Anhalt, Nordrhein-Westfalen. Top brand affinities: SV Werder Bremen, Borussia Dortmund, Dynamo Dresden, F.C. Hansa Rostock, VfB Stuttgart.
The average RB Leipzig fan in Germany is 33.6 years old, more male, and lives primarily in Sachsen. The audience is concentrated in Sachsen, Sachsen-Anhalt, Nordrhein-Westfalen. Top brand affinities include SV Werder Bremen, Borussia Dortmund, Dynamo Dresden, with strongest over-indexing on SV Werder Bremen (8.49× the country average). Demographically, the RB Leipzig audience skews more male with an average age of 33.6, and over-indexes on personality traits such as Patriotism, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Team · Subtype: Soccer
Demographics of RB Leipzig fans
| Metric | Value |
|---|---|
| Female | 27.9% |
| Male | 72.1% |
| Average age | 33.6 |
| Estimated audience size | 7,486,045 |
Audience persona
The typical RB Leipzig fan in Germany is more male, around 33.6 years old, with strong Patriotism tendencies and a notable affinity for SV Werder Bremen.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Sachsen | 2,314,704 | 6.3× |
| Sachsen-Anhalt | 508,821 | 2.62× |
| Nordrhein-Westfalen | 498,714 | 0.3× |
| Thüringen | 424,684 | 2.23× |
| Bayern | 367,334 | 0.31× |
| Baden-Württemberg | 355,603 | 0.35× |
| Niedersachsen | 208,899 | 0.29× |
| Hessen | 205,544 | 0.36× |
| Brandenburg | 187,609 | 0.81× |
| Berlin | 164,383 | 0.49× |
| Mecklenburg-Vorpommern | 100,470 | 0.7× |
| Rheinland-Pfalz | 94,715 | 0.25× |
| Schleswig-Holstein | 69,391 | 0.26× |
| Hamburg | 48,469 | 0.29× |
| Saarland | 19,150 | 0.21× |
| Bremen | 14,918 | 0.23× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| SV Werder Bremen | 8.49× | Sports |
| Borussia Dortmund | 4.69× | Sports |
| Dynamo Dresden | 10.39× | Sports |
| F.C. Hansa Rostock | 12.51× | Sports |
| VfB Stuttgart | 7.1× | Sports |
| 3. Liga | 9.06× | Sports |
| Bundesliga | 4.27× | Sports |
| Hannover 96 | 9.56× | Sports |
| Hamburger SV | 7.39× | Sports |
| 2. Bundesliga | 5.69× | Sports |
| Eintracht Braunschweig | 11.32× | Sports |
| FC Schalke 04 | 7.08× | Sports |
| 1. FC Kaiserslautern | 9.72× | Sports |
| Hertha BSC | 8.25× | Sports |
| Transfermarkt | 5.74× | Sports |
| Bayer 04 Leverkusen | 9.49× | Sports |
| Paris Saint-Germain Féminines | 13.07× | Sports |
| DFB-Pokal | 8.65× | Sports |
| 1. FC Magdeburg | 11.32× | Sports |
| SC Freiburg | 9.06× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.41 |
| Early Adopter Mentality | POWER | 1.13 |
| Travelling | THRILL | 1.07 |
| DIY Mentality | THRILL | 1.02 |
| Sports Activity | POWER | 1.02 |
| Career Orientation | POWER | 1.01 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 40.3% |
| Brazil | 7.6% |
| United States | 3.8% |
See RB Leipzig audiences in other countries
More Soccer audiences in Germany
- Borussia Dortmund (41,191,516)
- FC Bayern Munich (24,331,511)
- Bundesliga (23,414,929)
- FIFA World Cup (19,622,305)
- UEFA Champions League (18,624,368)
Frequently asked questions
How many fans does RB Leipzig have in Germany?
RB Leipzig has an estimated audience of 7,486,045 people in Germany, concentrated in Sachsen and Sachsen-Anhalt.
What is the gender split and age of RB Leipzig fans?
27.9% of RB Leipzig fans are female, 72.1% are male, with an average age of 33.6 years.
Which brands do RB Leipzig fans like most?
RB Leipzig fans show strongest brand affinity for SV Werder Bremen (8.49×), Borussia Dortmund (4.69×), and Dynamo Dresden (10.39×) over the country average.
Where do RB Leipzig fans live in Germany?
RB Leipzig fans in Germany are most concentrated in Sachsen (reach 2,314,704), Sachsen-Anhalt (reach 508,821), and Nordrhein-Westfalen (reach 498,714). These three regions account for the largest share of the active audience.
What other brands do RB Leipzig fans also like?
Beyond RB Leipzig itself, the audience over-indexes on Borussia Dortmund (4.69×), Dynamo Dresden (10.39×), F.C. Hansa Rostock (12.51×), and VfB Stuttgart (7.1×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for RB Leipzig. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.