Rascasse Audience Intelligence

Bayer 04 Leverkusen Audience in Germany

A data profile of the people who buy, follow and care about Bayer 04 Leverkusen in Germany — modelled from more than twelve digital signal sources. Bayer 04 Leverkusen has an estimated audience of 3,548,104 people in Germany.

#56among Soccer in Germany#33among Team in Germany#139in Sports

The average Bayer 04 Leverkusen fan in Germany is 34.3 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern.

Top brand affinities include SV Werder Bremen, RB Leipzig, Transfermarkt, with strongest over-indexing on SV Werder Bremen (7.99× the country average).

Demographically, the Bayer 04 Leverkusen audience skews more male with an average age of 34.3, and over-indexes on personality traits such as Risk Appetite, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Bayer 04 Leverkusen fan in Germany is more male, around 34.3 years old, with strong Risk Appetite tendencies and a notable affinity for SV Werder Bremen.

Category: Sports · Type: Team · Subtype: Soccer

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Bayer 04 Leverkusen profile in Germany.

Audience size
3.5M
in Germany
Gender
26.7%♀
73.3% male
Age
34.3
average years
Country rank
#1718
Team in Germany
Fig. 01

Search interest · 12-month trend

-57%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Bayer 04 Leverkusen fans

26.7% are female, 73.3% are male, average age 34.3.

Fig. 02

Gender split

26.7%
Female
73.3%
Male
Demographic split for Bayer 04 Leverkusen audience in Germany
MetricValue
Female26.7%
Male73.3%
Average age34.3
Estimated audience size3,548,104
Fig. 03

Age distribution

Ø 34.3
average years
Age distribution of the Bayer 04 Leverkusen audience in Germany
Age bracketShare%
16-1934%
20-2920%
30-3917%
40-4916%
50+12%
Fig. 04

Worldwide distribution

20.6%

of the worldwide Bayer 04 Leverkusen audience comes from Germany.

Worldwide audience distribution share by country for Bayer 04 Leverkusen
CountryShare
Germany20.6%
Brazil5.8%
United States4.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Bayer 04 Leverkusen audience in Germany is strongest.

Fig. 05

Top regions by affinity

Bayer 04 Leverkusen fans by region: top regions in Germany
#RegionReachAffinity×
01Nordrhein-Westfalen~1.5M1.77×
02Sachsen~200K1.23×
03Sachsen-Anhalt~100K1.12×
04Rheinland-Pfalz~200K1.06×
05Thüringen~100K1.05×
06Baden-Württemberg~600K1.03×
07Mecklenburg-Vorpommern~70K0.95×
08Saarland~50K0.95×
09Niedersachsen~400K0.93×
10Brandenburg~100K0.93×
11Hessen~300K0.91×
12Bremen~30K0.88×
13Schleswig-Holstein~100K0.87×
14Bayern~500K0.85×
15Hamburg~70K0.80×
16Berlin~100K0.70×
Fig. 06

Affinity by region

Affinity by region — Bayer 04 Leverkusen, Germany
0.70×1.00×1.77×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Bayer 04 Leverkusen audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Bayer 04 Leverkusen audience
#·InterestCategoryAffinity×
01Florian WirtzSports10.89×
02Fortuna DüsseldorfSports9.68×
03RB LeipzigSports9.43×
04SV Werder BremenSports7.99×
05F.C. Hansa RostockSports7.70×
06Borussia MönchengladbachSports7.68×
07Dynamo DresdenSports7.25×
08TransfermarktSports7.11×
09SC FreiburgSports7.11×
103. LigaSports7.08×
11Hannover 96Sports7.04×
12FC Schalke 04Sports6.73×
13Hamburger SVSports6.47×
14VfB StuttgartSports6.18×
15SportschauSports4.71×
162. BundesligaSports4.69×
17Borussia DortmundSports4.28×
18BundesligaSports3.85×
19FIFA World CupSports2.97×
20FC Bayern MunichSports2.87×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Bayer 04 Leverkusen audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Bayer 04 Leverkusen audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL1.34×
IndividualismJOY1.22×
PatriotismCONSERVATISM1.14×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Bayer 04 Leverkusen audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.54×
ExtroversionTHRILL0.64×
Design AffinityPREMIUM0.64×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Bayer 04 Leverkusen have in Germany?

Bayer 04 Leverkusen has an estimated audience of 3,548,104 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.

02

What is the gender split and age of Bayer 04 Leverkusen fans?

26.7% of Bayer 04 Leverkusen fans are female, 73.3% are male, with an average age of 34.3 years.

03

Which brands do Bayer 04 Leverkusen fans like most?

Bayer 04 Leverkusen fans show strongest brand affinity for SV Werder Bremen (7.99×), RB Leipzig (9.43×), and Transfermarkt (7.11×) over the country average.

04

Where do Bayer 04 Leverkusen fans live in Germany?

Bayer 04 Leverkusen fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~1.5M), Baden-Württemberg (reach ~600K), and Bayern (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Bayer 04 Leverkusen fans also like?

Beyond Bayer 04 Leverkusen itself, the audience over-indexes on RB Leipzig (9.43×), Transfermarkt (7.11×), Borussia Mönchengladbach (7.68×), and Borussia Dortmund (4.28×) compared to the Germany average.

Appendix

Explore more audiences

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How to read this data

Audience size is the estimated number of people in Germany who actively search for Bayer 04 Leverkusen. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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