Bayer 04 Leverkusen Audience in Germany
Bayer 04 Leverkusen has an estimated audience of 3,993,970 people in Germany. 26.7% are female, 73.3% are male, average age 34.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: SV Werder Bremen, Borussia Dortmund, RB Leipzig, Transfermarkt, Florian Wirtz.
The average Bayer 04 Leverkusen fan in Germany is 34.3 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include SV Werder Bremen, Borussia Dortmund, RB Leipzig, with strongest over-indexing on SV Werder Bremen (7.99× the country average). Demographically, the Bayer 04 Leverkusen audience skews more male with an average age of 34.3, and over-indexes on personality traits such as Patriotism, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Team · Subtype: Soccer
Demographics of Bayer 04 Leverkusen fans
| Metric | Value |
|---|---|
| Female | 26.7% |
| Male | 73.3% |
| Average age | 34.3 |
| Estimated audience size | 3,993,970 |
Audience persona
The typical Bayer 04 Leverkusen fan in Germany is more male, around 34.3 years old, with strong Patriotism tendencies and a notable affinity for SV Werder Bremen.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,556,495 | 1.78× |
| Bayern | 590,523 | 0.92× |
| Baden-Württemberg | 563,731 | 1.03× |
| Niedersachsen | 365,661 | 0.94× |
| Hessen | 281,633 | 0.93× |
| Sachsen | 238,637 | 1.22× |
| Rheinland-Pfalz | 211,866 | 1.06× |
| Berlin | 130,955 | 0.73× |
| Schleswig-Holstein | 123,277 | 0.86× |
| Brandenburg | 115,113 | 0.93× |
| Sachsen-Anhalt | 112,781 | 1.09× |
| Thüringen | 105,748 | 1.04× |
| Hamburg | 71,946 | 0.8× |
| Mecklenburg-Vorpommern | 70,103 | 0.92× |
| Saarland | 44,674 | 0.91× |
| Bremen | 29,029 | 0.85× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| SV Werder Bremen | 7.99× | Sports |
| Borussia Dortmund | 4.28× | Sports |
| RB Leipzig | 9.43× | Sports |
| Transfermarkt | 7.11× | Sports |
| Florian Wirtz | 10.89× | Sports |
| VfB Stuttgart | 6.18× | Sports |
| Dynamo Dresden | 7.25× | Sports |
| Bundesliga | 3.85× | Sports |
| FC Schalke 04 | 6.73× | Sports |
| Hamburger SV | 6.47× | Sports |
| 2. Bundesliga | 4.69× | Sports |
| F.C. Hansa Rostock | 7.7× | Sports |
| Sportschau | 4.71× | Sports |
| 3. Liga | 7.08× | Sports |
| Hannover 96 | 7.04× | Sports |
| DFB-Pokal | 6.79× | Sports |
| SC Freiburg | 7.11× | Sports |
| Hertha BSC | 6.08× | Sports |
| FC Bayern Munich | 2.87× | Sports |
| Paris Saint-Germain Féminines | 9.76× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.25 |
| Convenience Orientation | PREMIUM | 1.04 |
| Sports Activity | POWER | 1.02 |
| Spirituality | BALANCE | 0.96 |
| Luxury Orientation | PREMIUM | 0.96 |
| Social Media Usage | JOY | 0.95 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 23.1% |
| Brazil | 6.4% |
| United States | 4.3% |
See Bayer 04 Leverkusen audiences in other countries
More Soccer audiences in Germany
- Borussia Dortmund (41,191,516)
- FC Bayern Munich (24,331,511)
- Bundesliga (23,414,929)
- FIFA World Cup (19,622,305)
- UEFA Champions League (18,624,368)
Frequently asked questions
How many fans does Bayer 04 Leverkusen have in Germany?
Bayer 04 Leverkusen has an estimated audience of 3,993,970 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Bayer 04 Leverkusen fans?
26.7% of Bayer 04 Leverkusen fans are female, 73.3% are male, with an average age of 34.3 years.
Which brands do Bayer 04 Leverkusen fans like most?
Bayer 04 Leverkusen fans show strongest brand affinity for SV Werder Bremen (7.99×), Borussia Dortmund (4.28×), and RB Leipzig (9.43×) over the country average.
Where do Bayer 04 Leverkusen fans live in Germany?
Bayer 04 Leverkusen fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,556,495), Bayern (reach 590,523), and Baden-Württemberg (reach 563,731). These three regions account for the largest share of the active audience.
What other brands do Bayer 04 Leverkusen fans also like?
Beyond Bayer 04 Leverkusen itself, the audience over-indexes on Borussia Dortmund (4.28×), RB Leipzig (9.43×), Transfermarkt (7.11×), and Florian Wirtz (10.89×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Bayer 04 Leverkusen. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.