Rascasse Audience Intelligence

Hamburger SV Audience in Germany

A data profile of the people who buy, follow and care about Hamburger SV in Germany — modelled from more than twelve digital signal sources. Hamburger SV has an estimated audience of 7,365,122 people in Germany.

#18among Soccer in Germany#12among Team in Germany#42in Sports

The average Hamburger SV fan in Germany is 36.0 years old, more male, and lives primarily in Schleswig-Holstein.

The audience is concentrated in Schleswig-Holstein, Niedersachsen, Hamburg.

Top brand affinities include SV Werder Bremen, Transfermarkt, FC St. Pauli, with strongest over-indexing on SV Werder Bremen (4.41× the country average).

Demographically, the Hamburger SV audience skews more male with an average age of 36.0, and over-indexes on personality traits such as Career Orientation, Healthy Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Hamburger SV fan in Germany is more male, around 36.0 years old, with strong Career Orientation tendencies and a notable affinity for SV Werder Bremen.

Category: Sports · Type: Team · Subtype: Soccer

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Hamburger SV profile in Germany.

Audience size
7.4M
in Germany
Gender
30.5%♀
69.5% male
Age
36.0
average years
Country rank
#588
Team in Germany
Fig. 01

Search interest · 12-month trend

-30%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Hamburger SV fans

30.5% are female, 69.5% are male, average age 36.0.

Fig. 02

Gender split

30.5%
Female
69.5%
Male
Demographic split for Hamburger SV audience in Germany
MetricValue
Female30.5%
Male69.5%
Average age36.0
Estimated audience size7,365,122
Fig. 03

Age distribution

Ø 36.0
average years
Age distribution of the Hamburger SV audience in Germany
Age bracketShare%
16-1929%
20-2919%
30-3918%
40-4920%
50+14%
Fig. 04

Worldwide distribution

69.6%

of the worldwide Hamburger SV audience comes from Germany.

Worldwide audience distribution share by country for Hamburger SV
CountryShare
Germany69.6%
United States5.6%
Austria1.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Hamburger SV audience in Germany is strongest.

Fig. 05

Top regions by affinity

Hamburger SV fans by region: top regions in Germany
#RegionReachAffinity×
01Hamburg~800K4.82×
02Schleswig-Holstein~1.5M4.52×
03Niedersachsen~1M1.47×
04Mecklenburg-Vorpommern~100K0.78×
05Bremen~40K0.64×
06Sachsen-Anhalt~90K0.46×
07Hessen~200K0.39×
08Berlin~100K0.37×
09Rheinland-Pfalz~100K0.36×
10Brandenburg~90K0.36×
11Nordrhein-Westfalen~600K0.35×
12Thüringen~70K0.35×
13Sachsen~100K0.30×
14Saarland~30K0.28×
15Baden-Württemberg~300K0.27×
16Bayern~300K0.21×
Fig. 06

Affinity by region

Affinity by region — Hamburger SV, Germany
0.21×1.00×4.82×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Hamburger SV audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Hamburger SV audience
#·InterestCategoryAffinity×
01Holstein KielSports7.30×
02FC St. PauliSports7.20×
03TransfermarktSports4.58×
04Hannover 96Sports4.44×
05SV Werder BremenSports4.41×
06RB LeipzigSports4.25×
073. LigaSports4.02×
08Sport BildSports3.59×
09FC Schalke 04Sports3.28×
10Borussia MönchengladbachSports3.25×
112. BundesligaSports3.22×
12SportschauSports2.69×
13VfB StuttgartSports2.60×
14Eintracht FrankfurtSports2.51×
15Borussia DortmundSports2.37×
16TagesschauMovies & TV2.26×
17FIFA World CupSports1.99×
18FC Bayern MunichSports1.91×
19SportsSports1.78×
20Business and industryBusiness & Career1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Hamburger SV audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Hamburger SV audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER1.11×
Healthy LifestyleBALANCE1.10×
Sports ActivityPOWER1.10×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Hamburger SV audience · Rather not
TraitClusterDeviationScore
IndividualismJOY0.78×
ExtroversionTHRILL0.80×
SustainabilityBALANCE0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Hamburger SV have in Germany?

Hamburger SV has an estimated audience of 7,365,122 people in Germany, concentrated in Schleswig-Holstein and Niedersachsen.

02

What is the gender split and age of Hamburger SV fans?

30.5% of Hamburger SV fans are female, 69.5% are male, with an average age of 36.0 years.

03

Which brands do Hamburger SV fans like most?

Hamburger SV fans show strongest brand affinity for SV Werder Bremen (4.41×), Transfermarkt (4.58×), and FC St. Pauli (7.2×) over the country average.

04

Where do Hamburger SV fans live in Germany?

Hamburger SV fans in Germany are most concentrated in Schleswig-Holstein (reach ~1.5M), Niedersachsen (reach ~1M), and Hamburg (reach ~800K). These three regions account for the largest share of the active audience.

05

What other brands do Hamburger SV fans also like?

Beyond Hamburger SV itself, the audience over-indexes on Transfermarkt (4.58×), FC St. Pauli (7.2×), Borussia Dortmund (2.37×), and 2. Bundesliga (3.22×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Soccer audiences in Germany

Related rankings

See Hamburger SV audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Hamburger SV. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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