Hamburger SV Audience in Germany

Demographics of Hamburger SV fans

Audience persona

The typical Hamburger SV fan in Germany is more male, around 36.0 years old, with strong Patriotism tendencies and a notable affinity for SV Werder Bremen.

Top regions in Germany

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Worldwide distribution

See Hamburger SV audiences in other countries

• Hamburger SV — United States
• Hamburger SV — United Kingdom
• Hamburger SV — France
• Hamburger SV — Italy
• Hamburger SV — Spain
• Hamburger SV — Brazil
• Hamburger SV — Japan
• Hamburger SV — South Korea
• Hamburger SV — India

More Soccer audiences in Germany

• Borussia Dortmund (41,191,516)
• FC Bayern Munich (24,331,511)
• Bundesliga (23,414,929)
• FIFA World Cup (19,622,305)
• UEFA Champions League (18,624,368)

Frequently asked questions

How many fans does Hamburger SV have in Germany?

Hamburger SV has an estimated audience of 7,792,534 people in Germany, concentrated in Schleswig-Holstein and Niedersachsen.

What is the gender split and age of Hamburger SV fans?

30.5% of Hamburger SV fans are female, 69.5% are male, with an average age of 36.0 years.

Which brands do Hamburger SV fans like most?

Hamburger SV fans show strongest brand affinity for SV Werder Bremen (4.41×), Transfermarkt (4.58×), and Borussia Dortmund (2.37×) over the country average.

Where do Hamburger SV fans live in Germany?

Hamburger SV fans in Germany are most concentrated in Schleswig-Holstein (reach 1,248,098), Niedersachsen (reach 1,119,807), and Hamburg (reach 867,167). These three regions account for the largest share of the active audience.

What other brands do Hamburger SV fans also like?

Beyond Hamburger SV itself, the audience over-indexes on Transfermarkt (4.58×), Borussia Dortmund (2.37×), FC St. Pauli (7.2×), and Holstein Kiel (7.3×) compared to the Germany average.

How to read this data

Audience size is the estimated number of people in Germany who actively search for Hamburger SV. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.