Rascasse Audience Intelligence

Sports audiences in Germany

The strongest Sports audiences in Germany, ranked by estimated audience size (2026). Each profile covers age and gender split, top regions and brand affinities.

50Sports audiences ranked 21categories in Germany 2026data year
Section 01

Top Sports audiences

The strongest Sports audiences in Germany, ranked by estimated audience size (2026). Each profile covers age and gender split, top regions and brand affinities.

Top Sports in Germany — full ranking

  1. Sports and outdoors37.1M
  2. Hobbies and activities37M
  3. Sports34.6M
  4. FC Bayern Munich33.2M
  5. Outdoor recreation32M
  6. FIFA World Cup30.2M
  7. Borussia Dortmund25.3M
  8. Bundesliga25M
  9. Fitness and wellness23.3M
  10. Physical fitness23M
  11. Soccer21.8M
  12. UEFA Champions League19.1M
  13. Physical exercise18.5M
  14. SV Werder Bremen15.5M
  15. Sportschau14M
  16. 2. Bundesliga13.3M
  17. Eintracht Frankfurt13.2M
  18. Real Madrid C.F.13M
  19. Training13M
  20. Basketball12.8M
  21. Galatasaray S.K.11.8M
  22. VfB Stuttgart11.7M
  23. Golf11.4M
  24. Transfermarkt11.1M
  25. Sport1 (Netherlands)10.8M
  26. Swimming9.7M
  27. Formula One9.3M
  28. FC Barcelona9.2M
  29. Team sport8.9M
  30. Borussia Mönchengladbach8.8M
  31. Strength training8.6M
  32. Winter sport8.4M
  33. Men's Fitness8.3M
  34. Dynamo Dresden8.3M
  35. Premier League8.1M
  36. Alpine skiing7.9M
  37. Sports club7.9M
  38. FC Schalke 047.8M
  39. Outdoor enthusiast7.8M
  40. Skiing7.7M
  41. American football7.5M
  42. Hamburger SV7.4M
  43. Cycling7.3M
  44. NFL7.2M
  45. Manuel Neuer7.2M
  46. 2nd Bundesliga (ice hockey)7.2M
  47. RB Leipzig7.1M
  48. UEFA Europa League7M
  49. Volleyball7M
  50. IHF World Men's Handball Championship7M
Section 02

Other categories in Germany