Sports club Audience in Germany
Sports club has an estimated audience of 7,852,185 people in Germany. 38.0% are female, 62.0% are male, average age 38.9. Top regions: Bayern, Nordrhein-Westfalen, Hessen. Top brand affinities: SV Werder Bremen, IHF World Men's Handball Championship, Borussia Dortmund, Tagesschau, Transfermarkt.
The average Sports club fan in Germany is 38.9 years old, more male, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Hessen. Top brand affinities include SV Werder Bremen, IHF World Men's Handball Championship, Borussia Dortmund, with strongest over-indexing on SV Werder Bremen (3.61× the country average). Demographically, the Sports club audience skews more male with an average age of 38.9, and over-indexes on personality traits such as Indulgence, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Touchpoint
Demographics of Sports club fans
| Metric | Value |
|---|---|
| Female | 38.0% |
| Male | 62.0% |
| Average age | 38.9 |
| Estimated audience size | 7,852,185 |
Audience persona
The typical Sports club fan in Germany is more male, around 38.9 years old, with strong Indulgence tendencies and a notable affinity for SV Werder Bremen.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 1,616,661 | 1.28× |
| Nordrhein-Westfalen | 1,401,466 | 0.82× |
| Hessen | 1,146,949 | 1.92× |
| Niedersachsen | 945,055 | 1.24× |
| Baden-Württemberg | 881,382 | 0.82× |
| Schleswig-Holstein | 393,454 | 1.4× |
| Berlin | 361,007 | 1.03× |
| Rheinland-Pfalz | 355,518 | 0.9× |
| Sachsen | 316,671 | 0.82× |
| Hamburg | 256,228 | 1.44× |
| Brandenburg | 195,240 | 0.8× |
| Sachsen-Anhalt | 150,628 | 0.74× |
| Thüringen | 117,700 | 0.59× |
| Mecklenburg-Vorpommern | 99,191 | 0.66× |
| Bremen | 72,164 | 1.07× |
| Saarland | 44,790 | 0.46× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| SV Werder Bremen | 3.61× | Sports |
| IHF World Men's Handball Championship | 5.07× | Sports |
| Borussia Dortmund | 1.96× | Sports |
| Tagesschau | 2.2× | Movies & TV |
| Transfermarkt | 2.74× | Sports |
| UEFA Champions League | 2.04× | Sports |
| FIFA World Cup | 1.96× | Sports |
| Sportschau | 2.43× | Sports |
| FC Bayern Munich | 1.74× | Sports |
| Bundesliga | 1.73× | Sports |
| 2. Bundesliga | 2.21× | Sports |
| Volleyball | 2.78× | Sports |
| Eintracht Frankfurt | 1.9× | Sports |
| 3. Liga | 3.05× | Sports |
| Sport Bild | 2.64× | Sports |
| Real Madrid C.F. | 1.85× | Sports |
| RB Leipzig | 2.4× | Sports |
| Dynamo Dresden | 2.29× | Sports |
| Tipico | 2.2× | Games |
| Galatasaray S.K. | 1.85× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.57 |
| Sports Activity | POWER | 1.28 |
| Luxury Orientation | PREMIUM | 1.12 |
| Spirituality | BALANCE | 1.05 |
| Patriotism | CONSERVATISM | 1.05 |
| Early Adopter Mentality | POWER | 1.04 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 13.7% |
| Japan | 11.1% |
| Germany | 6.4% |
See Sports club audiences in other countries
More Sports audiences in Germany
- Boutiques (11,567,591)
- Parties (11,488,089)
- Beauty salons (11,178,494)
- Shopping malls (11,108,935)
- Supermarket (10,969,874)
Frequently asked questions
How many fans does Sports club have in Germany?
Sports club has an estimated audience of 7,852,185 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Sports club fans?
38.0% of Sports club fans are female, 62.0% are male, with an average age of 38.9 years.
Which brands do Sports club fans like most?
Sports club fans show strongest brand affinity for SV Werder Bremen (3.61×), IHF World Men's Handball Championship (5.07×), and Borussia Dortmund (1.96×) over the country average.
Where do Sports club fans live in Germany?
Sports club fans in Germany are most concentrated in Bayern (reach 1,616,661), Nordrhein-Westfalen (reach 1,401,466), and Hessen (reach 1,146,949). These three regions account for the largest share of the active audience.
What other brands do Sports club fans also like?
Beyond Sports club itself, the audience over-indexes on IHF World Men's Handball Championship (5.07×), Borussia Dortmund (1.96×), Tagesschau (2.2×), and Transfermarkt (2.74×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Sports club. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.