Sports club Audience in Germany
A data profile of the people who buy, follow and care about Sports club in Germany — modelled from more than twelve digital signal sources. Sports club has an estimated audience of 7,852,185 people in Germany.
The average Sports club fan in Germany is 38.9 years old, more male, and lives primarily in Berlin.
The audience is concentrated in Berlin, Bayern, Hamburg.
Top brand affinities include SV Werder Bremen, IHF World Men's Handball Championship, FIFA World Cup, with strongest over-indexing on SV Werder Bremen (3.61× the country average).
Demographically, the Sports club audience skews more male with an average age of 38.9, and over-indexes on personality traits such as Patriotism, Sports Activity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Sports club fan in Germany is more male, around 38.9 years old, with strong Patriotism tendencies and a notable affinity for SV Werder Bremen.
At a glance
The key figures that characterise the Sports club profile in Germany.
Search interest · 12-month trend
Demographics of Sports club fans
38.0% are female, 62.0% are male, average age 38.9.
Gender split
| Metric | Value |
|---|---|
| Female | 38.0% |
| Male | 62.0% |
| Average age | 38.9 |
| Estimated audience size | 7,852,185 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 19% | |
| 20-29 | 19% | |
| 30-39 | 22% | |
| 40-49 | 22% | |
| 50+ | 18% |
Worldwide distribution
of the worldwide Sports club audience comes from Germany.
| Country | Share |
|---|---|
| United States | 13.7% |
| Japan | 11.1% |
| Germany | 6.4% |
Geography
Where the Sports club audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Hamburg | ~1M | 6.40× | |
| 02 | Berlin | ~1.5M | 3.87× | |
| 03 | Schleswig-Holstein | ~700K | 2.57× | |
| 04 | Hessen | ~900K | 1.49× | |
| 05 | Mecklenburg-Vorpommern | ~200K | 1.30× | |
| 06 | Bayern | ~1.5M | 1.04× | |
| 07 | Niedersachsen | ~800K | 1.00× | |
| 08 | Bremen | ~60K | 0.93× | |
| 09 | Rheinland-Pfalz | ~300K | 0.78× | |
| 10 | Baden-Württemberg | ~800K | 0.71× | |
| 11 | Sachsen | ~300K | 0.71× | |
| 12 | Brandenburg | ~200K | 0.70× | |
| 13 | Sachsen-Anhalt | ~100K | 0.70× | |
| 14 | Nordrhein-Westfalen | ~1M | 0.65× | |
| 15 | Saarland | ~60K | 0.60× | |
| 16 | Thüringen | ~100K | 0.57× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Sports club audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | European Men's Handball Championship | Sports | 5.08× | ||
| 02 | IHF World Men's Handball Championship | Sports | 5.07× | ||
| 03 | SV Werder Bremen | Sports | 3.61× | ||
| 04 | 3. Liga | Sports | 3.05× | ||
| 05 | Volleyball | Sports | 2.78× | ||
| 06 | Transfermarkt | Sports | 2.74× | ||
| 07 | Sport Bild | Sports | 2.64× | ||
| 08 | Borussia Mönchengladbach | Sports | 2.62× | ||
| 09 | Sportschau | Sports | 2.43× | ||
| 10 | RB Leipzig | Sports | 2.40× | ||
| 11 | Dynamo Dresden | Sports | 2.29× | ||
| 12 | 2. Bundesliga | Sports | 2.21× | ||
| 13 | Tagesschau | Movies & TV | 2.20× | ||
| 14 | UEFA Champions League | Sports | 2.04× | ||
| 15 | FIFA World Cup | Sports | 1.96× | ||
| 16 | Borussia Dortmund | Sports | 1.96× | ||
| 17 | Eintracht Frankfurt | Sports | 1.90× | ||
| 18 | Real Madrid C.F. | Sports | 1.85× | ||
| 19 | FC Bayern Munich | Sports | 1.74× | ||
| 20 | Bundesliga | Sports | 1.73× |
Personality of the Sports club audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.40× | |
| Sports Activity | POWER | 1.24× | |
| Spirituality | BALANCE | 1.20× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.78× | |
| Design Affinity | PREMIUM | 0.81× | |
| Mindfulness | BALANCE | 0.86× |
Frequently asked questions
How many fans does Sports club have in Germany?
Sports club has an estimated audience of 7,852,185 people in Germany, concentrated in Berlin and Bayern.
What is the gender split and age of Sports club fans?
38.0% of Sports club fans are female, 62.0% are male, with an average age of 38.9 years.
Which brands do Sports club fans like most?
Sports club fans show strongest brand affinity for SV Werder Bremen (3.61×), IHF World Men's Handball Championship (5.07×), and FIFA World Cup (1.96×) over the country average.
Where do Sports club fans live in Germany?
Sports club fans in Germany are most concentrated in Berlin (reach ~1.5M), Bayern (reach ~1.5M), and Hamburg (reach ~1M). These three regions account for the largest share of the active audience.
What other brands do Sports club fans also like?
Beyond Sports club itself, the audience over-indexes on IHF World Men's Handball Championship (5.07×), FIFA World Cup (1.96×), Tagesschau (2.2×), and FC Bayern Munich (1.74×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
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How to read this data
Audience size is the estimated number of people in Germany who actively search for Sports club. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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