A data profile of the people who buy, follow and care about Sports club in United Kingdom — modelled from more than twelve digital signal sources. Sports club has an estimated audience of 6,094,682 people in United Kingdom.
The average Sports club fan in United Kingdom is 41.0 years old, more male, and lives primarily in England.
The audience is concentrated in England, South East, Yorkshire and the Humber.
Top brand affinities include BBC Sport, FIFA World Cup 2026, Manchester United F.C., with strongest over-indexing on BBC Sport (2.76× the country average).
Demographically, the Sports club audience skews more male with an average age of 41.0, and over-indexes on personality traits such as Sports Activity, Family Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Sports club fan in United Kingdom is more male, around 41.0 years old, with strong Sports Activity tendencies and a notable affinity for BBC Sport.
The key figures that characterise the Sports club profile in United Kingdom.
44.4% are female, 55.6% are male, average age 41.0.
| Metric | Value |
|---|---|
| Female | 44.4% |
| Male | 55.6% |
| Average age | 41.0 |
| Estimated audience size | 6,094,682 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 21% | |
| 30-39 | 22% | |
| 40-49 | 22% | |
| 50+ | 22% |
of the worldwide Sports club audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 13.7% |
| Japan | 11.1% |
| Germany | 6.4% |
Where the Sports club audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | North East | ~300K | 1.46× | |
| 02 | South East | ~1M | 1.37× | |
| 03 | West Midlands | ~300K | 1.16× | |
| 04 | England | ~4.5M | 1.11× | |
| 05 | Yorkshire and the Humber | ~500K | 1.11× | |
| 06 | Northern Ireland | ~200K | 1.10× | |
| 07 | Scotland | ~500K | 0.93× | |
| 08 | Wales | ~300K | 0.88× | |
| 09 | East of England | ~500K | 0.86× | |
| 10 | East Midlands | ~300K | 0.80× | |
| 11 | South West | ~400K | 0.76× | |
| 12 | North West | ~500K | 0.70× |
The strongest cross-interests of the Sports club audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Square | Business & Career | 3.52× | ||
| 02 | BBC Sport | Sports | 2.76× | ||
| 03 | Ricky Hatton | Sports | 2.60× | ||
| 04 | Sky Sport | Sports | 2.44× | ||
| 05 | Racing Post | Sports | 2.19× | ||
| 06 | Autotrader | Cars & Mobility | 2.18× | ||
| 07 | Team sport | Sports | 2.07× | ||
| 08 | Sky Bet | Games | 2.07× | ||
| 09 | FIFA World Cup 2026 | Sports | 2.05× | ||
| 10 | Manchester City F.C. | Sports | 1.99× | ||
| 11 | Wembley Stadium | Sports | 1.97× | ||
| 12 | Paddy Power | Games | 1.97× | ||
| 13 | Betfred | Games | 1.96× | ||
| 14 | Manchester United F.C. | Sports | 1.94× | ||
| 15 | UEFA Champions League | Sports | 1.78× | ||
| 16 | Premier League | Sports | 1.75× | ||
| 17 | Hip hop music | Music & Radio | 1.73× | ||
| 18 | FIFA World Cup | Sports | 1.70× | ||
| 19 | Competition | Business & Career | 1.64× | ||
| 20 | Soccer | Sports | 1.59× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sports Activity | POWER | 1.22× | |
| Family Orientation | CONSERVATISM | 1.19× | |
| Community Orientation | OPEN | 1.18× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.76× | |
| Pet Ownership | JOY | 0.83× | |
| Tradition | CONSERVATISM | 0.83× |
Sports club has an estimated audience of 6,094,682 people in United Kingdom, concentrated in England and South East.
44.4% of Sports club fans are female, 55.6% are male, with an average age of 41.0 years.
Sports club fans show strongest brand affinity for BBC Sport (2.76×), FIFA World Cup 2026 (2.05×), and Manchester United F.C. (1.94×) over the country average.
Sports club fans in United Kingdom are most concentrated in England (reach ~4.5M), South East (reach ~1M), and Yorkshire and the Humber (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Sports club itself, the audience over-indexes on FIFA World Cup 2026 (2.05×), Manchester United F.C. (1.94×), FIFA World Cup (1.7×), and Premier League (1.75×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Sports club. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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