A data profile of the people who buy, follow and care about Competition in United Kingdom — modelled from more than twelve digital signal sources. Competition has an estimated audience of 17,255,709 people in United Kingdom.
The average Competition fan in United Kingdom is 43.8 years old, balanced, and lives primarily in England.
The audience is concentrated in England, South East, Yorkshire and the Humber.
Top brand affinities include Betfair, William Hill (bookmaker), FIFA World Cup, with strongest over-indexing on Betfair (3.19× the country average).
Demographically, the Competition audience skews balanced with an average age of 43.8, and over-indexes on personality traits such as Patriotism, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Competition fan in United Kingdom is balanced, around 43.8 years old, with strong Patriotism tendencies and a notable affinity for Betfair.
The key figures that characterise the Competition profile in United Kingdom.
50.3% are female, 49.7% are male, average age 43.8.
| Metric | Value |
|---|---|
| Female | 50.3% |
| Male | 49.7% |
| Average age | 43.8 |
| Estimated audience size | 17,255,709 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 18% | |
| 30-39 | 20% | |
| 40-49 | 23% | |
| 50+ | 30% |
of the worldwide Competition audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 20.7% |
| United Kingdom | 7.1% |
| Italy | 4.7% |
Where the Competition audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | West Midlands | ~1M | 1.39× | |
| 02 | Yorkshire and the Humber | ~2M | 1.33× | |
| 03 | Northern Ireland | ~700K | 1.29× | |
| 04 | North East | ~700K | 1.07× | |
| 05 | South East | ~2.5M | 0.99× | |
| 06 | South West | ~1.5M | 0.96× | |
| 07 | Wales | ~900K | 0.95× | |
| 08 | Scotland | ~1.5M | 0.91× | |
| 09 | East of England | ~1.5M | 0.85× | |
| 10 | East Midlands | ~1M | 0.85× | |
| 11 | England | ~13M | 0.83× | |
| 12 | North West | ~1M | 0.58× |
The strongest cross-interests of the Competition audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Broadcasting of sports events | Movies & TV | 3.25× | ||
| 02 | Betfair | Games | 3.19× | ||
| 03 | Esso | Cars & Mobility | 2.76× | ||
| 04 | Ladbrokes | Games | 2.56× | ||
| 05 | William Hill (bookmaker) | Games | 2.55× | ||
| 06 | Rangers FC | Sports | 2.55× | ||
| 07 | Wikipedia | Internet & Social Media | 2.50× | ||
| 08 | Motorhome | Cars & Mobility | 2.38× | ||
| 09 | Risk management | Business & Career | 2.29× | ||
| 10 | Fish and chips | Food & Beverages | 2.25× | ||
| 11 | Refrigerator | Home & Garden | 2.16× | ||
| 12 | Mobile home | Cars & Mobility | 2.14× | ||
| 13 | Sports betting | Games | 2.06× | ||
| 14 | Satire | Literature | 2.03× | ||
| 15 | Hot tub | Home & Garden | 2.02× | ||
| 16 | Hobby | Home & Garden | 1.86× | ||
| 17 | Internet & Social Media | 1.82× | |||
| 18 | Rugby union | Sports | 1.80× | ||
| 19 | Distilled beverage | Food & Beverages | 1.69× | ||
| 20 | FIFA World Cup | Sports | 1.59× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.32× | |
| Need for Security | CONSERVATISM | 1.18× | |
| Convenience Orientation | PREMIUM | 1.16× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.72× | |
| Design Affinity | PREMIUM | 0.72× | |
| Sustainability | BALANCE | 0.78× |
Competition has an estimated audience of 17,255,709 people in United Kingdom, concentrated in England and South East.
50.3% of Competition fans are female, 49.7% are male, with an average age of 43.8 years.
Competition fans show strongest brand affinity for Betfair (3.19×), William Hill (bookmaker) (2.55×), and FIFA World Cup (1.59×) over the country average.
Competition fans in United Kingdom are most concentrated in England (reach ~13M), South East (reach ~2.5M), and Yorkshire and the Humber (reach ~2M). These three regions account for the largest share of the active audience.
Beyond Competition itself, the audience over-indexes on William Hill (bookmaker) (2.55×), FIFA World Cup (1.59×), Wikipedia (2.5×), and Esso (2.76×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Competition. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.