Competition Audience in United Kingdom
Competition has an estimated audience of 17,255,709 people in United Kingdom. 50.3% are female, 49.7% are male, average age 43.8. Top regions: England, South East, Yorkshire and the Humber. Top brand affinities: Manchester United F.C., Betfair, FIFA World Cup, William Hill (bookmaker), Premier League.
The average Competition fan in United Kingdom is 43.8 years old, balanced, and lives primarily in England. The audience is concentrated in England, South East, Yorkshire and the Humber. Top brand affinities include Manchester United F.C., Betfair, FIFA World Cup, with strongest over-indexing on Manchester United F.C. (2.01× the country average). Demographically, the Competition audience skews balanced with an average age of 43.8, and over-indexes on personality traits such as Luxury Orientation, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
Category: Business & Career · Type: Topic
Demographics of Competition fans
| Metric | Value |
|---|---|
| Female | 50.3% |
| Male | 49.7% |
| Average age | 43.8 |
| Estimated audience size | 17,255,709 |
Audience persona
The typical Competition fan in United Kingdom is balanced, around 43.8 years old, with strong Luxury Orientation tendencies and a notable affinity for Manchester United F.C..
Top regions in United Kingdom
| Region | Reach | Affinity |
|---|---|---|
| England | 12,941,782 | 0.83× |
| South East | 2,305,214 | 0.99× |
| Yorkshire and the Humber | 1,858,925 | 1.34× |
| Scotland | 1,418,078 | 0.91× |
| South West | 1,363,274 | 0.96× |
| East of England | 1,323,643 | 0.84× |
| West Midlands | 1,036,520 | 1.4× |
| North West | 1,014,136 | 0.55× |
| East Midlands | 1,010,869 | 0.83× |
| Wales | 934,174 | 0.95× |
| North East | 725,323 | 1.08× |
| Northern Ireland | 694,464 | 1.31× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Manchester United F.C. | 2.01× | Sports |
| Betfair | 3.65× | Games |
| FIFA World Cup | 1.84× | Sports |
| William Hill (bookmaker) | 2.49× | Games |
| Premier League | 1.79× | Sports |
| Manchester City F.C. | 2.14× | Sports |
| Hobby | 1.8× | Home & Garden |
| 1.92× | Internet & Social Media | |
| Distilled beverage | 1.73× | Food & Beverages |
| TUI | 1.74× | Travel & Leisure |
| Luxury yacht | 2.82× | Travel & Leisure |
| Refrigerator | 2.06× | Home & Garden |
| Ladbrokes | 2.35× | Games |
| Liverpool F.C. | 1.59× | Sports |
| UEFA Champions League | 1.73× | Sports |
| Rugby union | 1.79× | Sports |
| Sports betting | 2.41× | Games |
| TripAdvisor | 1.72× | Travel & Leisure |
| Rangers FC | 2.66× | Sports |
| Mobile home | 2.12× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 1.25 |
| Convenience Orientation | PREMIUM | 1.18 |
| Social Media Usage | JOY | 1.08 |
| Price Sensitivity | PREMIUM | 1.05 |
| Indulgence | JOY | 0.98 |
| Early Adopter Mentality | POWER | 0.98 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.7% |
| United Kingdom | 7.1% |
| Italy | 4.7% |
See Competition audiences in other countries
More Business & Career audiences in United Kingdom
- Food and drink (40,038,753)
- Arts and music (39,614,473)
- Shopping (38,059,513)
- Music (37,354,190)
- Food (36,602,968)
Frequently asked questions
How many fans does Competition have in United Kingdom?
Competition has an estimated audience of 17,255,709 people in United Kingdom, concentrated in England and South East.
What is the gender split and age of Competition fans?
50.3% of Competition fans are female, 49.7% are male, with an average age of 43.8 years.
Which brands do Competition fans like most?
Competition fans show strongest brand affinity for Manchester United F.C. (2.01×), Betfair (3.65×), and FIFA World Cup (1.84×) over the country average.
Where do Competition fans live in United Kingdom?
Competition fans in United Kingdom are most concentrated in England (reach 12,941,782), South East (reach 2,305,214), and Yorkshire and the Humber (reach 1,858,925). These three regions account for the largest share of the active audience.
What other brands do Competition fans also like?
Beyond Competition itself, the audience over-indexes on Betfair (3.65×), FIFA World Cup (1.84×), William Hill (bookmaker) (2.49×), and Premier League (1.79×) compared to the United Kingdom average.
How to read this data
Audience size is the estimated number of people in United Kingdom who actively search for Competition. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.