A data profile of the people who buy, follow and care about Ladbrokes in United Kingdom — modelled from more than twelve digital signal sources. Ladbrokes has an estimated audience of 7,182,795 people in United Kingdom.
The average Ladbrokes fan in United Kingdom is 43.5 years old, more male, and lives primarily in England.
The audience is concentrated in England, Yorkshire and the Humber, Scotland.
Top brand affinities include Betfred, Paddy Power, William Hill (bookmaker), with strongest over-indexing on Betfred (6.64× the country average).
Demographically, the Ladbrokes audience skews more male with an average age of 43.5, and over-indexes on personality traits such as Risk Appetite, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Ladbrokes fan in United Kingdom is more male, around 43.5 years old, with strong Risk Appetite tendencies and a notable affinity for Betfred.
The key figures that characterise the Ladbrokes profile in United Kingdom.
31.6% are female, 68.4% are male, average age 43.5.
| Metric | Value |
|---|---|
| Female | 31.6% |
| Male | 68.4% |
| Average age | 43.5 |
| Estimated audience size | 7,182,795 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 21% | |
| 30-39 | 21% | |
| 40-49 | 22% | |
| 50+ | 29% |
of the worldwide Ladbrokes audience comes from United Kingdom.
| Country | Share |
|---|---|
| United Kingdom | 54.0% |
| Australia | 11.6% |
| Spain | 7.7% |
Where the Ladbrokes audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | North East | ~500K | 1.85× | |
| 02 | Yorkshire and the Humber | ~900K | 1.65× | |
| 03 | Northern Ireland | ~300K | 1.45× | |
| 04 | West Midlands | ~400K | 1.35× | |
| 05 | Scotland | ~700K | 1.12× | |
| 06 | Wales | ~400K | 0.94× | |
| 07 | East Midlands | ~400K | 0.89× | |
| 08 | South West | ~400K | 0.65× | |
| 09 | East of England | ~400K | 0.62× | |
| 10 | South East | ~500K | 0.54× | |
| 11 | England | ~3M | 0.49× | |
| 12 | North West | ~300K | 0.45× |
The strongest cross-interests of the Ladbrokes audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Sportingbet | Sports | 7.29× | ||
| 02 | Betfred | Games | 6.64× | ||
| 03 | Unibet | Games | 6.52× | ||
| 04 | Boylesports | Games | 6.47× | ||
| 05 | Paddy Power | Games | 5.28× | ||
| 06 | Betfair | Games | 5.22× | ||
| 07 | William Hill (bookmaker) | Games | 5.02× | ||
| 08 | 32Red | Games | 4.84× | ||
| 09 | BetVictor | Games | 4.57× | ||
| 10 | BetMGM | Games | 4.46× | ||
| 11 | Sports betting | Games | 3.83× | ||
| 12 | Racing Post | Sports | 3.75× | ||
| 13 | Sky Bet | Games | 3.19× | ||
| 14 | Gala Bingo | Games | 2.76× | ||
| 15 | Competition | Business & Career | 2.56× | ||
| 16 | Team sport | Sports | 2.18× | ||
| 17 | UEFA Champions League | Sports | 2.09× | ||
| 18 | BBC Sport | Sports | 2.02× | ||
| 19 | Manchester United F.C. | Sports | 1.88× | ||
| 20 | FIFA World Cup | Sports | 1.87× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 1.35× | |
| Patriotism | CONSERVATISM | 1.28× | |
| Need for Security | CONSERVATISM | 1.24× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 0.77× | |
| Design Affinity | PREMIUM | 0.82× | |
| Pet Ownership | JOY | 0.87× |
Ladbrokes has an estimated audience of 7,182,795 people in United Kingdom, concentrated in England and Yorkshire and the Humber.
31.6% of Ladbrokes fans are female, 68.4% are male, with an average age of 43.5 years.
Ladbrokes fans show strongest brand affinity for Betfred (6.64×), Paddy Power (5.28×), and William Hill (bookmaker) (5.02×) over the country average.
Ladbrokes fans in United Kingdom are most concentrated in England (reach ~3M), Yorkshire and the Humber (reach ~900K), and Scotland (reach ~700K). These three regions account for the largest share of the active audience.
Beyond Ladbrokes itself, the audience over-indexes on Paddy Power (5.28×), William Hill (bookmaker) (5.02×), Betfair (5.22×), and Boylesports (6.47×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Ladbrokes. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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