Sky Bet Audience in United Kingdom
Sky Bet has an estimated audience of 11,513,130 people in United Kingdom. 21.4% are female, 78.6% are male, average age 41.8. Top regions: England, North West, Scotland. Top brand affinities: Ho Chi Minh City, Sporting Life (British newspaper), 888sport, Betfred, Nottingham Forest.
The average Sky Bet fan in United Kingdom is 41.8 years old, more male, and lives primarily in England. The audience is concentrated in England, North West, Scotland. Top brand affinities include Ho Chi Minh City, Sporting Life (British newspaper), 888sport, with strongest over-indexing on Ho Chi Minh City (36.77× the country average). Demographically, the Sky Bet audience skews more male with an average age of 41.8, and over-indexes on personality traits such as Luxury Orientation, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
Category: Games · Type: Brand
Demographics of Sky Bet fans
| Metric | Value |
|---|---|
| Female | 21.4% |
| Male | 78.6% |
| Average age | 41.8 |
| Estimated audience size | 11,513,130 |
Audience persona
The typical Sky Bet fan in United Kingdom is more male, around 41.8 years old, with strong Luxury Orientation tendencies and a notable affinity for Ho Chi Minh City.
Top regions in United Kingdom
| Region | Reach | Affinity |
|---|---|---|
| England | 6,769,984 | 0.63× |
| North West | 2,185,673 | 1.78× |
| Scotland | 1,075,982 | 1.04× |
| South East | 1,029,489 | 0.67× |
| Yorkshire and the Humber | 984,643 | 1.06× |
| East Midlands | 900,926 | 1.11× |
| South West | 858,919 | 0.91× |
| East of England | 794,578 | 0.76× |
| Greater London | 749,976 | 0.5× |
| North East | 670,919 | 1.5× |
| Wales | 571,460 | 0.87× |
| Northern Ireland | 516,780 | 1.46× |
| West Midlands | 356,006 | 0.72× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Ho Chi Minh City | 36.77× | Travel & Leisure |
| Sporting Life (British newspaper) | 5.63× | Sports |
| 888sport | 19.38× | Games |
| Betfred | 3.47× | Games |
| Nottingham Forest | 4.87× | Sports |
| William Hill (bookmaker) | 3.25× | Games |
| hotstar | 12.07× | Movies & TV |
| Manchester United F.C. | 2.02× | Sports |
| The Daily Star (Bangladesh) | 4.78× | News |
| Aston Villa F.C. | 3.86× | Sports |
| FIFA World Cup | 2.04× | Sports |
| BBC Sport | 2.69× | Sports |
| Paddy Power | 2.99× | Games |
| Betway | 5.97× | Games |
| Boylesports | 5.1× | Games |
| Ladbrokes | 3.55× | Games |
| Betfair | 3.09× | Games |
| Premier League | 1.79× | Sports |
| Roy Keane | 8.23× | Sports |
| Soccer | 1.67× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 1.2 |
| Convenience Orientation | PREMIUM | 1.15 |
| Spirituality | BALANCE | 1.03 |
| Social Media Usage | JOY | 1.03 |
| Need for Security | CONSERVATISM | 0.99 |
| Indulgence | JOY | 0.98 |
Worldwide distribution
| Country | Share |
|---|---|
| United Kingdom | 86.1% |
| Ireland | 2.5% |
| Spain | 1.6% |
See Sky Bet audiences in other countries
More Games audiences in United Kingdom
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- Aldi (17,402,911)
- Tesco (17,080,413)
Frequently asked questions
How many fans does Sky Bet have in United Kingdom?
Sky Bet has an estimated audience of 11,513,130 people in United Kingdom, concentrated in England and North West.
What is the gender split and age of Sky Bet fans?
21.4% of Sky Bet fans are female, 78.6% are male, with an average age of 41.8 years.
Which brands do Sky Bet fans like most?
Sky Bet fans show strongest brand affinity for Ho Chi Minh City (36.77×), Sporting Life (British newspaper) (5.63×), and 888sport (19.38×) over the country average.
Where do Sky Bet fans live in United Kingdom?
Sky Bet fans in United Kingdom are most concentrated in England (reach 6,769,984), North West (reach 2,185,673), and Scotland (reach 1,075,982). These three regions account for the largest share of the active audience.
What other brands do Sky Bet fans also like?
Beyond Sky Bet itself, the audience over-indexes on Sporting Life (British newspaper) (5.63×), 888sport (19.38×), Betfred (3.47×), and Nottingham Forest (4.87×) compared to the United Kingdom average.
How to read this data
Audience size is the estimated number of people in United Kingdom who actively search for Sky Bet. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.