A data profile of the people who buy, follow and care about Sky Bet in United Kingdom — modelled from more than twelve digital signal sources. Sky Bet has an estimated audience of 11,513,130 people in United Kingdom.
The average Sky Bet fan in United Kingdom is 41.8 years old, more male, and lives primarily in England.
The audience is concentrated in England, North West, Scotland.
Top brand affinities include Ho Chi Minh City, Sporting Life (British newspaper), 888sport, with strongest over-indexing on Ho Chi Minh City (36.77× the country average).
Demographically, the Sky Bet audience skews more male with an average age of 41.8, and over-indexes on personality traits such as Risk Appetite, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Sky Bet fan in United Kingdom is more male, around 41.8 years old, with strong Risk Appetite tendencies and a notable affinity for Ho Chi Minh City.
The key figures that characterise the Sky Bet profile in United Kingdom.
21.4% are female, 78.6% are male, average age 41.8.
| Metric | Value |
|---|---|
| Female | 21.4% |
| Male | 78.6% |
| Average age | 41.8 |
| Estimated audience size | 11,513,130 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 24% | |
| 30-39 | 22% | |
| 40-49 | 22% | |
| 50+ | 23% |
of the worldwide Sky Bet audience comes from United Kingdom.
| Country | Share |
|---|---|
| United Kingdom | 86.2% |
| Ireland | 2.6% |
| Spain | 1.6% |
Where the Sky Bet audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | North West | ~2M | 1.78× | |
| 02 | North East | ~700K | 1.50× | |
| 03 | Northern Ireland | ~500K | 1.46× | |
| 04 | East Midlands | ~900K | 1.11× | |
| 05 | Yorkshire and the Humber | ~1M | 1.06× | |
| 06 | Scotland | ~1M | 1.04× | |
| 07 | South West | ~900K | 0.91× | |
| 08 | Wales | ~600K | 0.87× | |
| 09 | East of England | ~800K | 0.76× | |
| 10 | West Midlands | ~400K | 0.72× | |
| 11 | South East | ~1M | 0.67× | |
| 12 | England | ~7M | 0.63× | |
| 13 | Greater London | ~800K | 0.50× |
The strongest cross-interests of the Sky Bet audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Ho Chi Minh City | Travel & Leisure | 36.77× | ||
| 02 | 888sport | Games | 19.38× | ||
| 03 | hotstar | Movies & TV | 12.07× | ||
| 04 | Roy Keane | Sports | 8.23× | ||
| 05 | Betway | Games | 5.97× | ||
| 06 | Sporting Life (British newspaper) | Sports | 5.63× | ||
| 07 | Boylesports | Games | 5.10× | ||
| 08 | Nottingham Forest | Sports | 4.87× | ||
| 09 | The Daily Star (Bangladesh) | News | 4.78× | ||
| 10 | Aston Villa F.C. | Sports | 3.86× | ||
| 11 | Ladbrokes | Games | 3.55× | ||
| 12 | Betfred | Games | 3.47× | ||
| 13 | William Hill (bookmaker) | Games | 3.25× | ||
| 14 | Betfair | Games | 3.09× | ||
| 15 | Paddy Power | Games | 2.99× | ||
| 16 | BBC Sport | Sports | 2.69× | ||
| 17 | FIFA World Cup 2026 | Sports | 2.06× | ||
| 18 | FIFA World Cup | Sports | 2.04× | ||
| 19 | Manchester United F.C. | Sports | 2.02× | ||
| 20 | Premier League | Sports | 1.79× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 1.30× | |
| Need for Security | CONSERVATISM | 1.11× | |
| Social Media Usage | JOY | 1.09× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.71× | |
| Pet Ownership | JOY | 0.74× | |
| Healthy Lifestyle | BALANCE | 0.76× |
Sky Bet's target market in United Kingdom covers an estimated 11,513,130 people, concentrated in England and North West.
21.4% of the Sky Bet audience are female, 78.6% are male, with an average age of 41.8 years.
Sky Bet fans show strongest brand affinity for Ho Chi Minh City (36.77×), Sporting Life (British newspaper) (5.63×), and 888sport (19.38×) over the country average.
Sky Bet fans in United Kingdom are most concentrated in England (reach ~7M), North West (reach ~2M), and Scotland (reach ~1M). These three regions account for the largest share of the active audience.
Beyond Sky Bet itself, the audience over-indexes on Sporting Life (British newspaper) (5.63×), 888sport (19.38×), Betfred (3.47×), and Nottingham Forest (4.87×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Sky Bet. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.