A data profile of the people who buy, follow and care about FIFA World Cup 2026 in United Kingdom — modelled from more than twelve digital signal sources. FIFA World Cup 2026 has an estimated audience of 29,746,633 people in United Kingdom.
The average FIFA World Cup 2026 fan in United Kingdom is 37.0 years old, more male, and lives primarily in Greater London.
The audience is concentrated in Greater London, South East, North West.
The key figures that characterise the FIFA World Cup 2026 profile in United Kingdom.
32.0% are female, 68.0% are male, average age 37.0.
| Metric | Value |
|---|---|
| Female | 32.0% |
| Male | 68.0% |
| Average age | 37.0 |
| Estimated audience size | 29,746,633 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 25% | |
| 20-29 | 22% | |
| 30-39 | 20% | |
| 40-49 | 17% | |
| 50+ | 17% |
of the worldwide FIFA World Cup 2026 audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 46.0% |
| India | 18.2% |
| Canada | 10.8% |
Where the FIFA World Cup 2026 audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Greater London | ~90K | 1.40× | |
| 02 | Scotland | ~60K | 1.33× | |
| 03 | North West | ~70K | 1.26× | |
| 04 | East of England | ~50K | 1.05× | |
| 05 | South East | ~70K | 1.03× | |
| 06 | East Midlands | ~40K | 1.01× | |
| 07 | South West | ~40K | 0.98× | |
| 08 | Wales | ~30K | 0.90× | |
| 09 | North East | ~20K | 0.80× | |
| 10 | Northern Ireland | ~10K | 0.80× | |
| 11 | Yorkshire and the Humber | ~30K | 0.75× | |
| 12 | West Midlands | ~20K | 0.75× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for FIFA World Cup 2026. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.