Premier League Audience in United Kingdom
Premier League has an estimated audience of 21,343,402 people in United Kingdom. 34.8% are female, 65.2% are male, average age 40.5. Top regions: England, North West, Greater London. Top brand affinities: Manchester United F.C., BBC Sport, Sporting Life (British newspaper), FIFA World Cup, Nottingham Forest.
The average Premier League fan in United Kingdom is 40.5 years old, more male, and lives primarily in England. The audience is concentrated in England, North West, Greater London. Top brand affinities include Manchester United F.C., BBC Sport, Sporting Life (British newspaper), with strongest over-indexing on Manchester United F.C. (2.05× the country average). Demographically, the Premier League audience skews more male with an average age of 40.5, and over-indexes on personality traits such as Luxury Orientation, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
Category: Sports · Type: Event · Subtype: Soccer
Demographics of Premier League fans
| Metric | Value |
|---|---|
| Female | 34.8% |
| Male | 65.2% |
| Average age | 40.5 |
| Estimated audience size | 21,343,402 |
Audience persona
The typical Premier League fan in United Kingdom is more male, around 40.5 years old, with strong Luxury Orientation tendencies and a notable affinity for Manchester United F.C..
Top regions in United Kingdom
| Region | Reach | Affinity |
|---|---|---|
| England | 16,007,552 | 2.08× |
| North West | 3,445,452 | 1.51× |
| Greater London | 2,876,515 | 1.03× |
| South East | 2,638,227 | 0.92× |
| East of England | 2,030,519 | 1.04× |
| South West | 1,622,840 | 0.92× |
| East Midlands | 1,612,124 | 1.07× |
| Yorkshire and the Humber | 1,129,497 | 0.66× |
| North East | 878,151 | 1.06× |
| Wales | 834,089 | 0.68× |
| West Midlands | 713,291 | 0.78× |
| Scotland | 673,340 | 0.35× |
| Northern Ireland | 580,813 | 0.89× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Manchester United F.C. | 2.05× | Sports |
| BBC Sport | 2.55× | Sports |
| Sporting Life (British newspaper) | 3.69× | Sports |
| FIFA World Cup | 1.74× | Sports |
| Nottingham Forest | 3.5× | Sports |
| Soccer | 1.79× | Sports |
| Manchester City F.C. | 2.17× | Sports |
| Rugby union | 2.32× | Sports |
| UEFA Champions League | 2.08× | Sports |
| Crystal Palace F.C. | 3.6× | Sports |
| Betfred | 1.91× | Games |
| Team sport | 1.89× | Sports |
| Paddy Power | 1.93× | Games |
| Liverpool F.C. | 1.81× | Sports |
| Ricky Hatton | 2.6× | Sports |
| Ligue 1 | 4.65× | Sports |
| Marcus Rashford | 4.67× | Sports |
| Racing Post | 2.02× | Sports |
| FC Bayern Munich | 1.69× | Sports |
| Boylesports | 3.06× | Games |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 1.26 |
| Travelling | THRILL | 0.98 |
| Patriotism | CONSERVATISM | 0.95 |
| Social Media Usage | JOY | 0.92 |
| Early Adopter Mentality | POWER | 0.89 |
| Indulgence | JOY | 0.88 |
Worldwide distribution
| Country | Share |
|---|---|
| United Kingdom | 9.7% |
| United States | 7.5% |
| Brazil | 5.8% |
See Premier League audiences in other countries
More Soccer audiences in United Kingdom
- Manchester United F.C. (33,458,372)
- FIFA World Cup (29,325,960)
- Liverpool F.C. (14,707,489)
- Manchester City F.C. (14,395,650)
- UEFA Champions League (12,270,758)
Frequently asked questions
How many fans does Premier League have in United Kingdom?
Premier League has an estimated audience of 21,343,402 people in United Kingdom, concentrated in England and North West.
What is the gender split and age of Premier League fans?
34.8% of Premier League fans are female, 65.2% are male, with an average age of 40.5 years.
Which brands do Premier League fans like most?
Premier League fans show strongest brand affinity for Manchester United F.C. (2.05×), BBC Sport (2.55×), and Sporting Life (British newspaper) (3.69×) over the country average.
Where do Premier League fans live in United Kingdom?
Premier League fans in United Kingdom are most concentrated in England (reach 16,007,552), North West (reach 3,445,452), and Greater London (reach 2,876,515). These three regions account for the largest share of the active audience.
What other brands do Premier League fans also like?
Beyond Premier League itself, the audience over-indexes on BBC Sport (2.55×), Sporting Life (British newspaper) (3.69×), FIFA World Cup (1.74×), and Nottingham Forest (3.5×) compared to the United Kingdom average.
How to read this data
Audience size is the estimated number of people in United Kingdom who actively search for Premier League. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.