A data profile of the people who buy, follow and care about Premier League in Spain — modelled from more than twelve digital signal sources. Premier League has an estimated audience of 5,386,257 people in Spain.
The average Premier League fan in Spain is 37.1 years old, more male, and lives primarily in Catalonia.
The audience is concentrated in Catalonia, Andalusia, Community of Madrid.
Top brand affinities include UEFA Champions League, FIFA World Cup, FC Barcelona, with strongest over-indexing on UEFA Champions League (2.67× the country average).
Demographically, the Premier League audience skews more male with an average age of 37.1, and over-indexes on personality traits such as Social Media Usage, Early Adopter Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Premier League fan in Spain is more male, around 37.1 years old, with strong Social Media Usage tendencies and a notable affinity for UEFA Champions League.
The key figures that characterise the Premier League profile in Spain.
37.8% are female, 62.2% are male, average age 37.1.
| Metric | Value |
|---|---|
| Female | 37.8% |
| Male | 62.2% |
| Average age | 37.1 |
| Estimated audience size | 5,386,257 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 26% | |
| 20-29 | 21% | |
| 30-39 | 17% | |
| 40-49 | 19% | |
| 50+ | 17% |
of the worldwide Premier League audience comes from Spain.
| Country | Share |
|---|---|
| United Kingdom | 9.6% |
| United States | 7.3% |
| Brazil | 5.8% |
Where the Premier League audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Canary Islands | ~300K | 1.30× | |
| 02 | Catalonia | ~1M | 1.21× | |
| 03 | Basque Autonomous Country | ~200K | 1.19× | |
| 04 | Comunidad Valenciana | ~700K | 1.17× | |
| 05 | Navarre | ~80K | 1.17× | |
| 06 | Balearic Islands | ~200K | 1.15× | |
| 07 | Region of Murcia | ~200K | 1.14× | |
| 08 | Andalusia | ~1M | 1.08× | |
| 09 | Community of Madrid | ~900K | 1.01× | |
| 10 | Galicia | ~200K | 0.98× | |
| 11 | Castilla-La Mancha | ~200K | 0.96× | |
| 12 | Aragon | ~100K | 0.87× | |
| 13 | Castile and León | ~200K | 0.85× | |
| 14 | Cantabria | ~50K | 0.74× | |
| 15 | Principality of Asturias | ~90K | 0.73× | |
| 16 | Extremadura | ~80K | 0.73× | |
| 17 | La Rioja | ~20K | 0.72× |
The strongest cross-interests of the Premier League audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Arsenal F.C. | Sports | 3.94× | ||
| 02 | Manchester City F.C. | Sports | 3.78× | ||
| 03 | Chelsea F.C. | Sports | 3.50× | ||
| 04 | Inter Milan | Sports | 3.48× | ||
| 05 | Liverpool F.C. | Sports | 3.45× | ||
| 06 | Manchester United F.C. | Sports | 3.41× | ||
| 07 | UEFA Europa League | Sports | 3.27× | ||
| 08 | Juventus F.C. | Sports | 3.15× | ||
| 09 | FC Bayern Munich | Sports | 3.06× | ||
| 10 | Serie A | Sports | 3.05× | ||
| 11 | A.C. Milan | Sports | 3.05× | ||
| 12 | UEFA Champions League | Sports | 2.67× | ||
| 13 | Cristiano Ronaldo | Sports | 2.55× | ||
| 14 | Twitch | Games | 2.50× | ||
| 15 | FIFA World Cup | Sports | 2.05× | ||
| 16 | Local food | Food & Beverages | 2.02× | ||
| 17 | El Mundo Deportivo (newspaper) | News | 1.82× | ||
| 18 | La Liga | Sports | 1.74× | ||
| 19 | TikTok | Internet & Social Media | 1.74× | ||
| 20 | FC Barcelona | Sports | 1.66× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 1.08× | |
| Early Adopter Mentality | POWER | 1.07× | |
| Risk Appetite | THRILL | 0.95× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.51× | |
| Need for Security | CONSERVATISM | 0.59× | |
| Indulgence | JOY | 0.61× |
Premier League has an estimated audience of 5,386,257 people in Spain, concentrated in Catalonia and Andalusia.
37.8% of Premier League fans are female, 62.2% are male, with an average age of 37.1 years.
Premier League fans show strongest brand affinity for UEFA Champions League (2.67×), FIFA World Cup (2.05×), and FC Barcelona (1.66×) over the country average.
Premier League fans in Spain are most concentrated in Catalonia (reach ~1M), Andalusia (reach ~1M), and Community of Madrid (reach ~900K). These three regions account for the largest share of the active audience.
Beyond Premier League itself, the audience over-indexes on FIFA World Cup (2.05×), FC Barcelona (1.66×), La Liga (1.74×), and Manchester City F.C. (3.78×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Premier League. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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