Premier League Audience in Spain
Premier League has an estimated audience of 5,124,288 people in Spain. 37.8% are female, 62.2% are male, average age 37.1. Top regions: Catalonia, Andalusia, Community of Madrid. Top brand affinities: FC Barcelona, FC Bayern Munich, UEFA Champions League, La Liga, Manchester City F.C..
The average Premier League fan in Spain is 37.1 years old, more male, and lives primarily in Catalonia. The audience is concentrated in Catalonia, Andalusia, Community of Madrid. Top brand affinities include FC Barcelona, FC Bayern Munich, UEFA Champions League, with strongest over-indexing on FC Barcelona (1.66× the country average). Demographically, the Premier League audience skews more male with an average age of 37.1, and over-indexes on personality traits such as Early Adopter Mentality, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
Category: Sports · Type: Event · Subtype: Soccer
Demographics of Premier League fans
| Metric | Value |
|---|---|
| Female | 37.8% |
| Male | 62.2% |
| Average age | 37.1 |
| Estimated audience size | 5,124,288 |
Audience persona
The typical Premier League fan in Spain is more male, around 37.1 years old, with strong Early Adopter Mentality tendencies and a notable affinity for FC Barcelona.
Top regions in Spain
| Region | Reach | Affinity |
|---|---|---|
| Catalonia | 1,202,242 | 1.21× |
| Andalusia | 1,163,934 | 1.08× |
| Community of Madrid | 934,151 | 1.01× |
| Comunidad Valenciana | 721,453 | 1.17× |
| Canary Islands | 356,920 | 1.3× |
| Galicia | 253,110 | 0.98× |
| Basque Autonomous Country | 243,756 | 1.19× |
| Region of Murcia | 215,267 | 1.14× |
| Castilla-La Mancha | 213,167 | 0.96× |
| Castile and León | 204,912 | 0.85× |
| Balearic Islands | 177,675 | 1.15× |
| Aragon | 125,583 | 0.87× |
| Principality of Asturias | 93,628 | 0.72× |
| Extremadura | 86,543 | 0.73× |
| Navarre | 80,850 | 1.17× |
| Cantabria | 51,362 | 0.74× |
| La Rioja | 25,734 | 0.72× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| FC Barcelona | 1.66× | Sports |
| FC Bayern Munich | 3.06× | Sports |
| UEFA Champions League | 2.67× | Sports |
| La Liga | 1.74× | Sports |
| Manchester City F.C. | 3.78× | Sports |
| Manchester United F.C. | 3.41× | Sports |
| Arsenal F.C. | 3.94× | Sports |
| TikTok | 1.74× | Internet & Social Media |
| UEFA Europa League | 3.27× | Sports |
| Liverpool F.C. | 3.45× | Sports |
| Chelsea F.C. | 3.5× | Sports |
| El Mundo Deportivo (newspaper) | 1.82× | News |
| Serie A | 3.05× | Sports |
| Cristiano Ronaldo | 2.55× | Sports |
| Juventus F.C. | 3.15× | Sports |
| Inter Milan | 3.48× | Sports |
| Twitch | 2.5× | Games |
| Local food | 2.02× | Food & Beverages |
| Boca Juniors | 3.46× | Sports |
| A.C. Milan | 3.05× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.16 |
| Tradition | CONSERVATISM | 1.08 |
| Social Media Usage | JOY | 1.02 |
| LGBTQ+ Identity | OPEN | 1.01 |
| Sports Activity | POWER | 0.98 |
| Risk Appetite | THRILL | 0.96 |
Worldwide distribution
| Country | Share |
|---|---|
| United Kingdom | 9.7% |
| United States | 7.5% |
| Brazil | 5.8% |
See Premier League audiences in other countries
More Soccer audiences in Spain
- Real Madrid C.F. (49,883,926)
- FC Barcelona (33,219,019)
- La Liga (15,342,478)
- UEFA Champions League (11,793,123)
- Lamine Yamal (11,654,735)
Frequently asked questions
How many fans does Premier League have in Spain?
Premier League has an estimated audience of 5,124,288 people in Spain, concentrated in Catalonia and Andalusia.
What is the gender split and age of Premier League fans?
37.8% of Premier League fans are female, 62.2% are male, with an average age of 37.1 years.
Which brands do Premier League fans like most?
Premier League fans show strongest brand affinity for FC Barcelona (1.66×), FC Bayern Munich (3.06×), and UEFA Champions League (2.67×) over the country average.
Where do Premier League fans live in Spain?
Premier League fans in Spain are most concentrated in Catalonia (reach 1,202,242), Andalusia (reach 1,163,934), and Community of Madrid (reach 934,151). These three regions account for the largest share of the active audience.
What other brands do Premier League fans also like?
Beyond Premier League itself, the audience over-indexes on FC Bayern Munich (3.06×), UEFA Champions League (2.67×), La Liga (1.74×), and Manchester City F.C. (3.78×) compared to the Spain average.
How to read this data
Audience size is the estimated number of people in Spain who actively search for Premier League. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.