Rascasse Audience Intelligence

FC Barcelona Audience in United States

A data profile of the people who buy, follow and care about FC Barcelona in United States — modelled from more than twelve digital signal sources. FC Barcelona has an estimated audience of 26,522,239 people in United States.

#4among Soccer in United States#9among Team in United States#68in Sports

The average FC Barcelona fan in United States is 34.0 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include FIFA World Cup, FIFA World Cup 2026, UEFA Champions League, with strongest over-indexing on FIFA World Cup (6.25× the country average).

Demographically, the FC Barcelona audience skews more male with an average age of 34.0, and over-indexes on personality traits such as Mindfulness, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical FC Barcelona fan in United States is more male, around 34.0 years old, with strong Mindfulness tendencies and a notable affinity for FIFA World Cup.

Category: Sports · Type: Team · Subtype: Soccer

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the FC Barcelona profile in United States.

Audience size
26.5M
in United States
Gender
36.9%♀
63.1% male
Age
34.0
average years
Country rank
#1116
Team in United States
Fig. 01

Search interest · 12-month trend

-44%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of FC Barcelona fans

36.9% are female, 63.1% are male, average age 34.0.

Fig. 02

Gender split

36.9%
Female
63.1%
Male
Demographic split for FC Barcelona audience in United States
MetricValue
Female36.9%
Male63.1%
Average age34.0
Estimated audience size26,522,239
Fig. 03

Age distribution

Ø 34.0
average years
Age distribution of the FC Barcelona audience in United States
Age bracketShare%
16-1932%
20-2923%
30-3918%
40-4916%
50+11%
Fig. 04

Worldwide distribution

10.5%

of the worldwide FC Barcelona audience comes from United States.

Worldwide audience distribution share by country for FC Barcelona
CountryShare
United States10.5%
Spain10.1%
Indonesia4.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the FC Barcelona audience in United States is strongest.

Fig. 05

Top regions by affinity

FC Barcelona fans by region: top regions in United States
#RegionReachAffinity×
01Maryland~1M2.50×
02Florida~4M1.98×
03New Jersey~1.5M1.98×
04California~6M1.86×
05Virginia~1M1.73×
06Texas~4M1.71×
07New York~2.5M1.68×
08Washington, District of Columbia~100K1.59×
09Georgia~1M1.39×
10Rhode Island~100K1.37×
11Connecticut~400K1.36×
12Nebraska~200K1.36×
13North Carolina~1M1.35×
14Massachusetts~700K1.31×
15Illinois~1M1.26×
16Nevada~300K1.21×
17Delaware~90K1.16×
18Tennessee~600K1.10×
19Utah~300K1.05×
20Indiana~500K1.01×
21Louisiana~400K1.01×
22Arizona~600K1.00×
23Kentucky~300K0.96×
24Kansas~200K0.96×
25Colorado~400K0.93×
26Minnesota~400K0.91×
27Alabama~400K0.91×
28Arkansas~200K0.90×
29Washington~500K0.89×
30Iowa~200K0.89×
31South Carolina~400K0.83×
32Oregon~300K0.83×
33Oklahoma~300K0.82×
34New Mexico~100K0.77×
35South Dakota~50K0.74×
36Pennsylvania~700K0.73×
37Ohio~600K0.73×
38Michigan~500K0.63×
39Missouri~300K0.62×
40Wisconsin~300K0.62×
41North Dakota~40K0.62×
42Idaho~80K0.59×
43Mississippi~100K0.56×
44Maine~40K0.43×
45Vermont~20K0.40×
46New Hampshire~40K0.38×
47Alaska~20K0.34×
48Hawaii~40K0.33×
49West Virginia~40K0.30×
50Montana~20K0.22×
Fig. 06

Affinity by region

Affinity by region — FC Barcelona, United States
0.22×1.00×2.50×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the FC Barcelona audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for FC Barcelona audience
#·InterestCategoryAffinity×
01NeymarSports9.33×
02UEFA Champions LeagueSports9.07×
03Lionel MessiSports9.07×
04Manchester United F.C.Sports8.50×
05Cristiano RonaldoSports7.69×
06BundesligaSports6.58×
07FIFA World CupSports6.25×
08UEFA Europa LeagueSports5.80×
09Serie ASports5.78×
10Lamine YamalSports5.76×
11Liga MXSports5.35×
12SlideShow (TV series)Movie / TV Show / Series4.92×
13Manchester City F.C.Sports4.87×
14Real Madrid C.F.Sports4.83×
15Sports bettingGames4.67×
16Premier LeagueSports4.66×
17National Women's Soccer LeagueSports4.36×
18FIFA World Cup 2026Sports3.99×
19SoccerSports2.63×
20United StatesTravel & Leisure1.61×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the FC Barcelona audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by FC Barcelona audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE1.11×
Risk AppetiteTHRILL1.07×
Urban LifestyleOPEN1.05×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by FC Barcelona audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.76×
Career OrientationPOWER0.84×
Need for SecurityCONSERVATISM0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does FC Barcelona have in United States?

FC Barcelona has an estimated audience of 26,522,239 people in United States, concentrated in California and Texas.

02

What is the gender split and age of FC Barcelona fans?

36.9% of FC Barcelona fans are female, 63.1% are male, with an average age of 34.0 years.

03

Which brands do FC Barcelona fans like most?

FC Barcelona fans show strongest brand affinity for FIFA World Cup (6.25×), FIFA World Cup 2026 (3.99×), and UEFA Champions League (9.07×) over the country average.

04

Where do FC Barcelona fans live in United States?

FC Barcelona fans in United States are most concentrated in California (reach ~6M), Texas (reach ~4M), and Florida (reach ~4M). These three regions account for the largest share of the active audience.

05

What other brands do FC Barcelona fans also like?

Beyond FC Barcelona itself, the audience over-indexes on FIFA World Cup 2026 (3.99×), UEFA Champions League (9.07×), Manchester United F.C. (8.5×), and Real Madrid C.F. (4.83×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Soccer audiences in United States

Related rankings

See FC Barcelona audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for FC Barcelona. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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