Rascasse Audience Intelligence

Kylian Mbappé Audience in United States

A data profile of the people who buy, follow and care about Kylian Mbappé in United States — modelled from more than twelve digital signal sources. Kylian Mbappé has an estimated audience of 3,568,802 people in United States.

#45among Soccer in United States#1207among Person in United States#780in Sports

The average Kylian Mbappé fan in United States is 32.2 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Paris Saint-Germain, Gene Hackman, Borussia Dortmund, with strongest over-indexing on Paris Saint-Germain (38.94× the country average).

Demographically, the Kylian Mbappé audience skews more male with an average age of 32.2, and over-indexes on personality traits such as Patriotism, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Kylian Mbappé fan in United States is more male, around 32.2 years old, with strong Patriotism tendencies and a notable affinity for Paris Saint-Germain.

Category: Sports · Type: Person · Subtype: Soccer

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Kylian Mbappé profile in United States.

Audience size
3.6M
in United States
Gender
30.9%♀
69.1% male
Age
32.2
average years
Country rank
#8875
Person in United States
Fig. 01

Search interest · 12-month trend

+132%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Kylian Mbappé fans

30.9% are female, 69.1% are male, average age 32.2.

Fig. 02

Gender split

30.9%
Female
69.1%
Male
Demographic split for Kylian Mbappé audience in United States
MetricValue
Female30.9%
Male69.1%
Average age32.2
Estimated audience size3,568,802
Fig. 03

Age distribution

Ø 32.2
average years
Age distribution of the Kylian Mbappé audience in United States
Age bracketShare%
16-1938%
20-2923%
30-3917%
40-4913%
50+9%
Fig. 04

Worldwide distribution

9.4%

of the worldwide Kylian Mbappé audience comes from United States.

Worldwide audience distribution share by country for Kylian Mbappé
CountryShare
France10.0%
United States9.4%
Brazil5.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Kylian Mbappé audience in United States is strongest.

Fig. 05

Top regions by affinity

Kylian Mbappé fans by region: top regions in United States
#RegionReachAffinity×
01New Jersey~100K1.94×
02Maryland~90K1.93×
03New York~200K1.67×
04Florida~300K1.64×
05California~400K1.57×
06Texas~300K1.55×
07Virginia~100K1.54×
08Washington, District of Columbia~10K1.53×
09Massachusetts~80K1.52×
10Georgia~100K1.40×
11Connecticut~40K1.36×
12Illinois~100K1.35×
13North Carolina~90K1.18×
14Rhode Island~10K1.18×
15Washington~60K1.14×
16Delaware~8K1.07×
17Nevada~30K1.06×
18Arizona~60K1.04×
19Minnesota~40K1.01×
20Nebraska~10K1.01×
21Indiana~50K0.96×
22Utah~20K0.96×
23Pennsylvania~80K0.95×
24Colorado~40K0.95×
25Oregon~30K0.95×
26South Carolina~40K0.92×
27Kentucky~30K0.87×
28Kansas~20K0.87×
29Ohio~70K0.86×
30Iowa~20K0.86×
31Tennessee~40K0.85×
32Louisiana~30K0.83×
33Oklahoma~20K0.82×
34Missouri~30K0.81×
35Alabama~30K0.78×
36Arkansas~20K0.77×
37Maine~7K0.77×
38Michigan~50K0.76×
39South Dakota~5K0.75×
40New Hampshire~8K0.74×
41Wisconsin~30K0.73×
42North Dakota~4K0.72×
43Vermont~3K0.72×
44New Mexico~9K0.70×
45Idaho~9K0.69×
46Hawaii~7K0.62×
47Mississippi~10K0.61×
48Alaska~3K0.56×
49West Virginia~6K0.48×
50Montana~3K0.48×
Fig. 06

Affinity by region

Affinity by region — Kylian Mbappé, United States
0.48×1.00×1.94×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Kylian Mbappé audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Kylian Mbappé audience
#·InterestCategoryAffinity×
01Gene HackmanMovies & TV103.82×
02Watford F.C.Sports61.58×
03Brentford F.C.Sports61.40×
04AS Monaco FCSports59.64×
05SC FreiburgSports47.72×
06UEFA Super CupSports42.92×
07Rangers FCSports41.15×
08Paris Saint-GermainSports38.94×
09France national football teamSports33.16×
10Borussia DortmundSports30.76×
11FIFA Club World CupSports20.36×
12Christian PulisicSports15.49×
13Tottenham Hotspur F.C.Sports12.51×
14NeymarSports10.13×
15Liga MXSports6.80×
16Manchester United F.C.Sports6.67×
17FC BarcelonaSports6.33×
18Real Madrid C.F.Sports5.20×
19UEFA Champions LeagueSports4.81×
20FIFA World CupSports3.12×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Kylian Mbappé audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Kylian Mbappé audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.63×
Risk AppetiteTHRILL1.45×
Convenience OrientationPREMIUM1.30×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Kylian Mbappé audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.67×
TraditionCONSERVATISM0.78×
DIY MentalityTHRILL0.80×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Kylian Mbappé have in United States?

Kylian Mbappé has an estimated audience of 3,568,802 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Kylian Mbappé fans?

30.9% of Kylian Mbappé fans are female, 69.1% are male, with an average age of 32.2 years.

03

Which brands do Kylian Mbappé fans like most?

Kylian Mbappé fans show strongest brand affinity for Paris Saint-Germain (38.94×), Gene Hackman (103.82×), and Borussia Dortmund (30.76×) over the country average.

04

Where do Kylian Mbappé fans live in United States?

Kylian Mbappé fans in United States are most concentrated in California (reach ~400K), Texas (reach ~300K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Kylian Mbappé fans also like?

Beyond Kylian Mbappé itself, the audience over-indexes on Gene Hackman (103.82×), Borussia Dortmund (30.76×), AS Monaco FC (59.64×), and Watford F.C. (61.58×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Kylian Mbappé. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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