Kylian Mbappé Audience in United States

Kylian Mbappé has an estimated audience of 2,653,684 people in United States. 31.8% are female, 68.2% are male, average age 31.7. Top regions: California, Texas, Florida. Top brand affinities: Paris Saint-Germain, FC Bayern Munich, Borussia Dortmund, Real Madrid C.F., Manchester United F.C..

The average Kylian Mbappé fan in United States is 31.7 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Paris Saint-Germain, FC Bayern Munich, Borussia Dortmund, with strongest over-indexing on Paris Saint-Germain (34.05× the country average). Demographically, the Kylian Mbappé audience skews more male with an average age of 31.7, and over-indexes on personality traits such as LGBTQ+ Identity, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Person · Subtype: Soccer

Demographics of Kylian Mbappé fans

Demographic split for Kylian Mbappé audience in United States
MetricValue
Female31.8%
Male68.2%
Average age31.7
Estimated audience size2,653,684

Audience persona

The typical Kylian Mbappé fan in United States is more male, around 31.7 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Paris Saint-Germain.

Top regions in United States

Top regions ranked by reach for Kylian Mbappé in United States
RegionReachAffinity
California481,4651.65×
Texas362,7841.59×
Florida321,6701.79×
New York263,3431.78×
New Jersey134,1311.99×
Illinois130,6571.48×
Georgia117,2241.43×
Virginia99,8221.54×
North Carolina94,6661.19×
Maryland93,5112.05×
Pennsylvania80,8640.9×
Massachusetts78,8741.51×
Ohio72,7630.89×
Washington59,4571.12×
Arizona58,6961.08×
Michigan52,5080.76×
Indiana47,7700.99×
Tennessee46,5890.88×
Minnesota37,9861×
Colorado37,7070.9×
Connecticut36,1881.36×
South Carolina34,8300.87×
Missouri33,0750.77×
Oregon28,9180.95×
Louisiana28,5990.84×
Wisconsin28,2450.71×
Kentucky28,2290.85×
Nevada27,7951.08×
Alabama27,0900.73×
Oklahoma24,4740.83×
Utah22,5920.95×
Iowa18,4430.84×
Kansas18,3250.88×
Arkansas16,4780.75×
Nebraska13,0620.98×
Washington, District of Columbia12,8181.61×
Mississippi12,7240.58×
Rhode Island9,3721.11×
New Mexico8,7040.65×
Idaho8,6200.65×
Delaware7,7681.06×
New Hampshire7,0460.67×
Maine6,5300.69×
Hawaii6,2430.55×
West Virginia5,0180.41×
South Dakota4,2890.7×
North Dakota3,5600.65×
Vermont2,7550.59×
Montana2,5340.34×
Alaska2,1710.38×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Kylian Mbappé audience
BrandAffinityCategory
Paris Saint-Germain34.05×Sports
FC Bayern Munich16.46×Sports
Borussia Dortmund37.58×Sports
Real Madrid C.F.6.95×Sports
Manchester United F.C.10.13×Sports
Kia Sportage27.8×Cars & Mobility
Inter Milan17.05×Sports
AS Monaco FC51×Sports
Arsenal F.C.15.52×Sports
Juventus F.C.14.49×Sports
FIFA World Cup4.62×Sports
FC Barcelona6.69×Sports
Manchester City F.C.10.53×Sports
Primeira Liga29.09×Sports
Watford F.C.52.09×Sports
Autism Awareness9.7×Health
Indeed.com4.12×Business & Career
FIFA Club World Cup17.81×Sports
France national football team32.99×Sports
Diabetes mellitus awareness6.47×Health

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Kylian Mbappé audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.8
Risk AppetiteTHRILL1.59
Luxury OrientationPREMIUM1.36
Early Adopter MentalityPOWER1.23
Convenience OrientationPREMIUM1.14
SpiritualityBALANCE1.07

Worldwide distribution

Worldwide audience distribution share by country for Kylian Mbappé
CountryShare
France9.9%
United States7.9%
Brazil5.0%

See Kylian Mbappé audiences in other countries

More Soccer audiences in United States

Frequently asked questions

How many fans does Kylian Mbappé have in United States?

Kylian Mbappé has an estimated audience of 2,653,684 people in United States, concentrated in California and Texas.

What is the gender split and age of Kylian Mbappé fans?

31.8% of Kylian Mbappé fans are female, 68.2% are male, with an average age of 31.7 years.

Which brands do Kylian Mbappé fans like most?

Kylian Mbappé fans show strongest brand affinity for Paris Saint-Germain (34.05×), FC Bayern Munich (16.46×), and Borussia Dortmund (37.58×) over the country average.

Where do Kylian Mbappé fans live in United States?

Kylian Mbappé fans in United States are most concentrated in California (reach 481,465), Texas (reach 362,784), and Florida (reach 321,670). These three regions account for the largest share of the active audience.

What other brands do Kylian Mbappé fans also like?

Beyond Kylian Mbappé itself, the audience over-indexes on FC Bayern Munich (16.46×), Borussia Dortmund (37.58×), Real Madrid C.F. (6.95×), and Manchester United F.C. (10.13×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Kylian Mbappé. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.