La Liga Audience in United States
La Liga has an estimated audience of 10,850,780 people in United States. 29.1% are female, 70.9% are male, average age 31.9. Top regions: California, Texas, Florida. Top brand affinities: Liga MX, Lamine Yamal, Argentina, Spain, Guatemala.
The average La Liga fan in United States is 31.9 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Liga MX, Lamine Yamal, Argentina, with strongest over-indexing on Liga MX (11.39× the country average). Demographically, the La Liga audience skews more male with an average age of 31.9, and over-indexes on personality traits such as Quality Awareness, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Sports · Type: Event · Subtype: Soccer
Demographics of La Liga fans
| Metric | Value |
|---|---|
| Female | 29.1% |
| Male | 70.9% |
| Average age | 31.9 |
| Estimated audience size | 10,850,780 |
Audience persona
The typical La Liga fan in United States is more male, around 31.9 years old, with strong Quality Awareness tendencies and a notable affinity for Liga MX.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 2,082,506 | 1.75× |
| Texas | 1,546,886 | 1.66× |
| Florida | 1,516,605 | 2.06× |
| New York | 1,111,599 | 1.83× |
| New Jersey | 591,829 | 2.14× |
| Virginia | 487,467 | 1.84× |
| Maryland | 484,616 | 2.6× |
| Illinois | 476,816 | 1.32× |
| North Carolina | 438,906 | 1.34× |
| Georgia | 435,031 | 1.3× |
| Massachusetts | 308,434 | 1.44× |
| Pennsylvania | 287,914 | 0.79× |
| Ohio | 232,223 | 0.69× |
| Tennessee | 215,888 | 0.99× |
| Washington | 208,633 | 0.96× |
| Indiana | 208,198 | 1.05× |
| Arizona | 200,144 | 0.9× |
| Colorado | 167,162 | 0.98× |
| Michigan | 165,468 | 0.58× |
| Connecticut | 160,326 | 1.47× |
| Nevada | 148,127 | 1.41× |
| Minnesota | 142,131 | 0.91× |
| South Carolina | 136,032 | 0.83× |
| Louisiana | 133,499 | 0.95× |
| Kentucky | 121,379 | 0.89× |
| Wisconsin | 106,431 | 0.65× |
| Oregon | 105,684 | 0.85× |
| Oklahoma | 100,909 | 0.84× |
| Utah | 99,086 | 1.02× |
| Missouri | 97,675 | 0.56× |
| Alabama | 96,234 | 0.63× |
| Kansas | 77,535 | 0.91× |
| Iowa | 75,993 | 0.85× |
| Arkansas | 73,843 | 0.83× |
| Nebraska | 67,648 | 1.24× |
| Washington, District of Columbia | 53,143 | 1.63× |
| Rhode Island | 45,357 | 1.31× |
| Mississippi | 42,474 | 0.48× |
| New Mexico | 36,891 | 0.68× |
| Delaware | 32,689 | 1.09× |
| Idaho | 32,034 | 0.59× |
| New Hampshire | 21,056 | 0.49× |
| Maine | 19,777 | 0.51× |
| Hawaii | 16,501 | 0.35× |
| South Dakota | 16,102 | 0.64× |
| West Virginia | 14,278 | 0.28× |
| North Dakota | 11,368 | 0.51× |
| Montana | 9,065 | 0.3× |
| Vermont | 8,725 | 0.46× |
| Wyoming | 6,242 | 0.39× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Liga MX | 11.39× | Sports |
| Lamine Yamal | 11.91× | Sports |
| Argentina | 7.11× | Travel & Leisure |
| Spain | 6.98× | Travel & Leisure |
| Guatemala | 7.69× | Travel & Leisure |
| South America | 5.82× | Travel & Leisure |
| Pacific Ocean | 5.94× | Travel & Leisure |
| Caribbean | 5.49× | Travel & Leisure |
| Puerto Rico | 6.32× | Travel & Leisure |
| Club América | 9.34× | Sports |
| FC Bayern Munich | 6.04× | Sports |
| Colombia | 6.55× | Travel & Leisure |
| Latin America | 5.15× | Travel & Leisure |
| Uruguay | 7.08× | Travel & Leisure |
| Peru | 7.26× | Travel & Leisure |
| Melbourne | 6.09× | Travel & Leisure |
| Indigo (actress) | 10.76× | Movies & TV |
| Video | 2.62× | Movies & TV |
| Honduras | 8.23× | Travel & Leisure |
| Soccer | 2.63× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 1.17 |
| LGBTQ+ Identity | OPEN | 1.15 |
| Spirituality | BALANCE | 1.11 |
| Social Media Usage | JOY | 1.06 |
| Need for Security | CONSERVATISM | 1.06 |
| Urban Lifestyle | OPEN | 1.05 |
Worldwide distribution
| Country | Share |
|---|---|
| Spain | 9.2% |
| United States | 7.7% |
| Brazil | 6.5% |
See La Liga audiences in other countries
More Soccer audiences in United States
- FIFA World Cup (61,294,206)
- Real Madrid C.F. (40,048,870)
- FC Barcelona (28,585,997)
- Major League Soccer (21,146,379)
- FC Bayern Munich (20,584,963)
Frequently asked questions
How many fans does La Liga have in United States?
La Liga has an estimated audience of 10,850,780 people in United States, concentrated in California and Texas.
What is the gender split and age of La Liga fans?
29.1% of La Liga fans are female, 70.9% are male, with an average age of 31.9 years.
Which brands do La Liga fans like most?
La Liga fans show strongest brand affinity for Liga MX (11.39×), Lamine Yamal (11.91×), and Argentina (7.11×) over the country average.
Where do La Liga fans live in United States?
La Liga fans in United States are most concentrated in California (reach 2,082,506), Texas (reach 1,546,886), and Florida (reach 1,516,605). These three regions account for the largest share of the active audience.
What other brands do La Liga fans also like?
Beyond La Liga itself, the audience over-indexes on Lamine Yamal (11.91×), Argentina (7.11×), Spain (6.98×), and Guatemala (7.69×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for La Liga. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.