Rascasse Audience Intelligence

La Liga Audience in United States

A data profile of the people who buy, follow and care about La Liga in United States — modelled from more than twelve digital signal sources. La Liga has an estimated audience of 10,754,654 people in United States.

#14among Soccer in United States#37among Event in United States#259in Sports

The average La Liga fan in United States is 31.9 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include FIFA World Cup 2026, Liga MX, Lamine Yamal, with strongest over-indexing on FIFA World Cup 2026 (4.38× the country average).

Demographically, the La Liga audience skews more male with an average age of 31.9, and over-indexes on personality traits such as Need for Security, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical La Liga fan in United States is more male, around 31.9 years old, with strong Need for Security tendencies and a notable affinity for FIFA World Cup 2026.

Category: Sports · Type: Event · Subtype: Soccer

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the La Liga profile in United States.

Audience size
10.8M
in United States
Gender
29.1%♀
70.9% male
Age
31.9
average years
Country rank
#3334
Event in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of La Liga fans

29.1% are female, 70.9% are male, average age 31.9.

Fig. 02

Gender split

29.1%
Female
70.9%
Male
Demographic split for La Liga audience in United States
MetricValue
Female29.1%
Male70.9%
Average age31.9
Estimated audience size10,754,654
Fig. 03

Age distribution

Ø 31.9
average years
Age distribution of the La Liga audience in United States
Age bracketShare%
16-1940%
20-2921%
30-3917%
40-4913%
50+9%
Fig. 04

Worldwide distribution

6.8%

of the worldwide La Liga audience comes from United States.

Worldwide audience distribution share by country for La Liga
CountryShare
Spain11.5%
United States6.8%
Brazil5.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the La Liga audience in United States is strongest.

Fig. 05

Top regions by affinity

La Liga fans by region: top regions in United States
#RegionReachAffinity×
01Maryland~500K2.55×
02New Jersey~600K2.06×
03Florida~1.5M2.01×
04Virginia~500K1.78×
05New York~1M1.74×
06California~2M1.68×
07Texas~1.5M1.62×
08Washington, District of Columbia~50K1.57×
09Connecticut~200K1.47×
10Massachusetts~300K1.39×
11Nevada~100K1.38×
12Rhode Island~50K1.37×
13North Carolina~400K1.28×
14Georgia~400K1.27×
15Nebraska~70K1.26×
16Illinois~400K1.24×
17Delaware~30K1.14×
18Indiana~200K1.01×
19Utah~100K1.01×
20Tennessee~200K1.00×
21Washington~200K0.97×
22Colorado~200K0.96×
23Louisiana~100K0.96×
24Kansas~80K0.96×
25Arizona~200K0.95×
26Minnesota~100K0.89×
27Kentucky~100K0.89×
28Iowa~80K0.88×
29Oregon~100K0.87×
30Arkansas~80K0.87×
31South Carolina~100K0.84×
32Oklahoma~100K0.84×
33Pennsylvania~300K0.75×
34Alabama~100K0.74×
35South Dakota~20K0.72×
36New Mexico~40K0.71×
37Ohio~200K0.68×
38Wisconsin~100K0.64×
39Idaho~30K0.61×
40Missouri~100K0.59×
41North Dakota~10K0.58×
42Michigan~200K0.57×
43Maine~20K0.54×
44Mississippi~50K0.52×
45Vermont~10K0.51×
46New Hampshire~20K0.50×
47Wyoming~7K0.45×
48West Virginia~20K0.36×
49Hawaii~20K0.36×
50Montana~10K0.32×
Fig. 06

Affinity by region

Affinity by region — La Liga, United States
0.32×1.00×2.55×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the La Liga audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for La Liga audience
#·InterestCategoryAffinity×
01Atlético MadridSports12.61×
02Lamine YamalSports11.91×
03Liga MXSports11.39×
04Indigo (actress)Movies & TV10.76×
05GuatemalaTravel & Leisure7.69×
06PeruTravel & Leisure7.26×
07ArgentinaTravel & Leisure7.11×
08UruguayTravel & Leisure7.08×
09SpainTravel & Leisure6.98×
10ColombiaTravel & Leisure6.55×
11Puerto RicoTravel & Leisure6.32×
12MelbourneTravel & Leisure6.09×
13Pacific OceanTravel & Leisure5.94×
14South AmericaTravel & Leisure5.82×
15CaribbeanTravel & Leisure5.49×
16UEFA Champions LeagueSports5.22×
17Latin AmericaTravel & Leisure5.15×
18FIFA World Cup 2026Sports4.38×
19FIFA World CupSports2.94×
20VideoMovies & TV2.62×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the La Liga audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by La Liga audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.25×
SpiritualityBALANCE1.17×
Price SensitivityPREMIUM1.11×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by La Liga audience · Rather not
TraitClusterDeviationScore
Community OrientationOPEN0.62×
SustainabilityBALANCE0.69×
IndividualismJOY0.71×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does La Liga have in United States?

La Liga has an estimated audience of 10,754,654 people in United States, concentrated in California and Texas.

02

What is the gender split and age of La Liga fans?

29.1% of La Liga fans are female, 70.9% are male, with an average age of 31.9 years.

03

Which brands do La Liga fans like most?

La Liga fans show strongest brand affinity for FIFA World Cup 2026 (4.38×), Liga MX (11.39×), and Lamine Yamal (11.91×) over the country average.

04

Where do La Liga fans live in United States?

La Liga fans in United States are most concentrated in California (reach ~2M), Texas (reach ~1.5M), and Florida (reach ~1.5M). These three regions account for the largest share of the active audience.

05

What other brands do La Liga fans also like?

Beyond La Liga itself, the audience over-indexes on Liga MX (11.39×), Lamine Yamal (11.91×), Argentina (7.11×), and Spain (6.98×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Soccer audiences in United States

See La Liga audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for La Liga. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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