Rascasse Audience Intelligence

Puerto Rico Audience in United States

A data profile of the people who buy, follow and care about Puerto Rico in United States — modelled from more than twelve digital signal sources. Puerto Rico has an estimated audience of 22,061,517 people in United States.

#10among Country in United States#73among POI in United States#125in Travel & Leisure

The average Puerto Rico fan in United States is 39.2 years old, balanced, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Category: Travel & Leisure · Type: POI · Subtype: Country

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Puerto Rico profile in United States.

Audience size
22.1M
in United States
Gender
53.4%♀
46.6% male
Age
39.2
average years
Country rank
#1449
POI in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Puerto Rico fans

53.4% are female, 46.6% are male, average age 39.2.

Fig. 02

Gender split

53.4%
Female
46.6%
Male
Demographic split for Puerto Rico audience in United States
MetricValue
Female53.4%
Male46.6%
Average age39.2
Estimated audience size22,061,517
Fig. 03

Age distribution

Ø 39.2
average years
Age distribution of the Puerto Rico audience in United States
Age bracketShare%
16-1920%
20-2920%
30-3919%
40-4921%
50+21%
Fig. 04

Worldwide distribution

36.6%

of the worldwide Puerto Rico audience comes from United States.

Worldwide audience distribution share by country for Puerto Rico
CountryShare
United States36.6%
Mexico9.7%
Spain6.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Puerto Rico audience in United States is strongest.

Fig. 05

Top regions by affinity

Puerto Rico fans by region: top regions in United States
#RegionReachAffinity×
01Connecticut~400K1.60×
02Massachusetts~700K1.56×
03New Jersey~800K1.47×
04Florida~2M1.41×
05New York~1.5M1.37×
06Rhode Island~90K1.30×
07Washington, District of Columbia~90K1.30×
08Delaware~80K1.27×
09Maryland~500K1.24×
10Pennsylvania~900K1.21×
11Virginia~700K1.21×
12Texas~2M1.18×
13Georgia~800K1.18×
14Illinois~800K1.15×
15North Carolina~800K1.15×
16Wisconsin~300K1.05×
17New Hampshire~90K1.04×
18Minnesota~300K1.03×
19Vermont~40K1.02×
20Maine~80K0.99×
21Ohio~700K0.97×
22Michigan~600K0.97×
23South Carolina~300K0.97×
24Indiana~400K0.95×
25Colorado~300K0.93×
26Washington~400K0.92×
27Louisiana~300K0.90×
28Utah~200K0.89×
29Kansas~200K0.89×
30California~2M0.88×
31Tennessee~400K0.88×
32Kentucky~200K0.87×
33Missouri~300K0.85×
34Iowa~200K0.85×
35Nebraska~90K0.85×
36Arizona~400K0.84×
37Oklahoma~200K0.84×
38Alaska~40K0.84×
39Alabama~300K0.83×
40Arkansas~200K0.83×
41New Mexico~90K0.83×
42Oregon~200K0.82×
43South Dakota~40K0.82×
44North Dakota~40K0.81×
45Nevada~200K0.80×
46Idaho~90K0.80×
47Mississippi~100K0.78×
48Hawaii~70K0.78×
49Montana~50K0.75×
50West Virginia~80K0.74×
Fig. 06

Affinity by region

Affinity by region — Puerto Rico, United States
0.74×1.00×1.60×
Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Puerto Rico. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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