Puerto Rico Audience in United States

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Puerto Rico has an estimated audience of 22,061,517 people in United States. 53.4% are female, 46.6% are male, average age 39.2. Top regions: Florida, Texas, California.

The average Puerto Rico fan in United States is 39.2 years old, balanced, and lives primarily in Florida. The audience is concentrated in Florida, Texas, California.

Category: Travel & Leisure · Type: POI · Subtype: Country

Demographics of Puerto Rico fans

Demographic split for Puerto Rico audience in United States
MetricValue
Female53.4%
Male46.6%
Average age39.2
Estimated audience size22,061,517

Top regions in United States

Top regions ranked by reach for Puerto Rico in United States
RegionReachAffinity
Florida2,377,7331.59×
Texas2,240,7801.18×
California2,160,7940.89×
New York1,855,6411.51×
Pennsylvania912,9021.23×
Illinois881,7171.2×
New Jersey854,1491.52×
Georgia838,6251.23×
North Carolina786,8601.19×
Massachusetts719,1301.65×
Virginia682,2881.27×
Ohio658,0840.97×
Michigan576,3231.0×
Maryland492,2631.3×
Washington417,6460.94×
Tennessee405,8980.92×
Arizona379,4360.84×
Indiana376,7820.93×
Connecticut360,6351.63×
Minnesota341,4531.08×
Wisconsin341,2361.03×
Colorado338,8280.97×
South Carolina317,4440.96×
Missouri301,7960.85×
Louisiana264,3690.93×
Alabama252,9730.82×
Kentucky223,6400.81×
Oregon209,4250.83×
Oklahoma200,2510.82×
Utah179,4110.91×
Nevada171,6490.8×
Iowa146,5730.81×
Kansas143,6080.83×
Arkansas143,4090.79×
Mississippi140,3470.77×
Washington, District of Columbia94,7111.43×
New Hampshire90,9381.05×
Rhode Island88,9051.27×
Nebraska87,2010.79×
New Mexico84,5400.76×
Idaho83,3110.75×
Maine77,1990.98×
Delaware73,2541.2×
Hawaii72,1110.76×
West Virginia68,6930.67×
Montana40,2370.66×
Vermont37,2710.96×
South Dakota35,3900.69×
Alaska33,3150.71×
North Dakota31,3570.69×

Worldwide distribution

Worldwide audience distribution share by country for Puerto Rico
CountryShare
United States36.6%
Mexico9.7%
Spain6.0%

See Puerto Rico audiences in other countries

More Country audiences in United States

How to read this data

Audience size is the estimated number of people in United States who actively search for Puerto Rico. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.