Puerto Rico Audience in United States

Puerto Rico has an estimated audience of 22,061,517 people in United States. 53.4% are female, 46.6% are male, average age 39.2. Top regions: Florida, Texas, California.
The average Puerto Rico fan in United States is 39.2 years old, balanced, and lives primarily in Florida. The audience is concentrated in Florida, Texas, California.
Category: Travel & Leisure · Type: POI · Subtype: Country
Demographics of Puerto Rico fans
| Metric | Value |
|---|---|
| Female | 53.4% |
| Male | 46.6% |
| Average age | 39.2 |
| Estimated audience size | 22,061,517 |
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Florida | 2,377,733 | 1.59× |
| Texas | 2,240,780 | 1.18× |
| California | 2,160,794 | 0.89× |
| New York | 1,855,641 | 1.51× |
| Pennsylvania | 912,902 | 1.23× |
| Illinois | 881,717 | 1.2× |
| New Jersey | 854,149 | 1.52× |
| Georgia | 838,625 | 1.23× |
| North Carolina | 786,860 | 1.19× |
| Massachusetts | 719,130 | 1.65× |
| Virginia | 682,288 | 1.27× |
| Ohio | 658,084 | 0.97× |
| Michigan | 576,323 | 1.0× |
| Maryland | 492,263 | 1.3× |
| Washington | 417,646 | 0.94× |
| Tennessee | 405,898 | 0.92× |
| Arizona | 379,436 | 0.84× |
| Indiana | 376,782 | 0.93× |
| Connecticut | 360,635 | 1.63× |
| Minnesota | 341,453 | 1.08× |
| Wisconsin | 341,236 | 1.03× |
| Colorado | 338,828 | 0.97× |
| South Carolina | 317,444 | 0.96× |
| Missouri | 301,796 | 0.85× |
| Louisiana | 264,369 | 0.93× |
| Alabama | 252,973 | 0.82× |
| Kentucky | 223,640 | 0.81× |
| Oregon | 209,425 | 0.83× |
| Oklahoma | 200,251 | 0.82× |
| Utah | 179,411 | 0.91× |
| Nevada | 171,649 | 0.8× |
| Iowa | 146,573 | 0.81× |
| Kansas | 143,608 | 0.83× |
| Arkansas | 143,409 | 0.79× |
| Mississippi | 140,347 | 0.77× |
| Washington, District of Columbia | 94,711 | 1.43× |
| New Hampshire | 90,938 | 1.05× |
| Rhode Island | 88,905 | 1.27× |
| Nebraska | 87,201 | 0.79× |
| New Mexico | 84,540 | 0.76× |
| Idaho | 83,311 | 0.75× |
| Maine | 77,199 | 0.98× |
| Delaware | 73,254 | 1.2× |
| Hawaii | 72,111 | 0.76× |
| West Virginia | 68,693 | 0.67× |
| Montana | 40,237 | 0.66× |
| Vermont | 37,271 | 0.96× |
| South Dakota | 35,390 | 0.69× |
| Alaska | 33,315 | 0.71× |
| North Dakota | 31,357 | 0.69× |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 36.6% |
| Mexico | 9.7% |
| Spain | 6.0% |
See Puerto Rico audiences in other countries
More Country audiences in United States
- United States (134,384,245)
- Mexico (48,716,375)
- Australia (45,480,148)
- Canada (41,667,301)
- United Kingdom (29,060,621)
How to read this data
Audience size is the estimated number of people in United States who actively search for Puerto Rico. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.