Rascasse Audience Intelligence

Puerto Rico Audience in Mexico

Name: Puerto Rico — Mexico
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about Puerto Rico in Mexico — modelled from more than twelve digital signal sources. Puerto Rico has an estimated audience of 5,831,148 people in Mexico.

#12among Country in Mexico #37among POI in Mexico #44in Travel & Leisure

The average Puerto Rico fan in Mexico is 31.8 years old, balanced, and lives primarily in State of Mexico.

The audience is concentrated in State of Mexico, Distrito Federal, Jalisco.

Category: Travel & Leisure · Type: POI · Subtype: Country

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Puerto Rico profile in Mexico.

Audience size

5.8M

in Mexico

Gender

51.0%♀

49.0% male

Age

31.8

average years

Country rank

#397

POI in Mexico

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Demographics of Puerto Rico fans

51.0% are female, 49.0% are male, average age 31.8.

Fig. 02

Gender split

51.0%

Female

49.0%

Male

Demographic split for Puerto Rico audience in Mexico
Metric	Value
Female	51.0%
Male	49.0%
Average age	31.8
Estimated audience size	5,831,148

Fig. 03

Age distribution

Age distribution of the Puerto Rico audience in Mexico
Age bracket	Share	%
16-19		40%
20-29		22%
30-39		17%
40-49		14%
50+		8%

Fig. 04

Worldwide distribution

9.7%

of the worldwide Puerto Rico audience comes from Mexico.

Worldwide audience distribution share by country for Puerto Rico
Country	Share
United States	36.6%
Mexico	9.7%
Spain	6.0%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the Mexico average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Puerto Rico audience in Mexico is strongest.

Fig. 05

Top regions by affinity

Puerto Rico fans by region: top regions in Mexico
#	Region	Reach	×
01	Tamaulipas	~300K	1.61×
02	Baja California	~300K	1.34×
03	State of Mexico	~1M	1.25×
04	Chihuahua	~200K	1.20×
05	Nuevo Leon	~400K	1.16×
06	Baja California Sur	~50K	1.16×
07	Jalisco	~500K	1.15×
08	Yucatan	~100K	1.08×
09	Distrito Federal	~800K	1.07×
10	Veracruz (state)	~300K	0.99×
11	Nayarit	~60K	0.98×
12	Guanajuato	~300K	0.97×
13	Coahuila de Zaragoza	~200K	0.97×
14	Aguascalientes	~70K	0.97×
15	Michoacan de Ocampo	~200K	0.96×
16	Morelos	~100K	0.95×
17	Puebla	~300K	0.93×
18	Sinaloa	~100K	0.93×
19	Guerrero	~100K	0.88×
20	Colima	~30K	0.88×
21	Zacatecas	~60K	0.87×
22	Campeche	~40K	0.86×
23	Durango	~70K	0.85×
24	Chiapas	~100K	0.83×
25	Hidalgo	~100K	0.79×
26	Tlaxcala	~50K	0.79×
27	Oaxaca	~100K	0.75×

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Country audiences in Mexico

Mexico (16,315,999)
United States (13,836,846)
Guatemala (13,601,604)
Spain (11,410,742)
Colombia (10,332,903)

See Puerto Rico audiences in other countries

How to read this data

Audience size is the estimated number of people in Mexico who actively search for Puerto Rico. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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