Puerto Rico Audience in Mexico
Puerto Rico has an estimated audience of 5,831,148 people in Mexico. 51.0% are female, 49.0% are male, average age 31.8. Top regions: State of Mexico, Distrito Federal, Jalisco.
The average Puerto Rico fan in Mexico is 31.8 years old, balanced, and lives primarily in State of Mexico. The audience is concentrated in State of Mexico, Distrito Federal, Jalisco. Demographically, the Puerto Rico audience skews balanced with an average age of 31.8, and over-indexes on personality traits such as Mindfulness, Risk Appetite.
Category: Travel & Leisure · Type: POI · Subtype: Country
Demographics of Puerto Rico fans
| Metric | Value |
|---|---|
| Female | 51.0% |
| Male | 49.0% |
| Average age | 31.8 |
| Estimated audience size | 5,831,148 |
Top regions in Mexico
| Region | Reach | Affinity |
|---|---|---|
| State of Mexico | 1,000,187 | 1.25× |
| Distrito Federal | 823,427 | 1.07× |
| Jalisco | 497,087 | 1.15× |
| Nuevo Leon | 405,205 | 1.16× |
| Veracruz (state) | 338,854 | 0.99× |
| Baja California | 327,176 | 1.35× |
| Tamaulipas | 320,226 | 1.64× |
| Puebla | 287,147 | 0.93× |
| Guanajuato | 268,345 | 0.97× |
| Chihuahua | 243,312 | 1.21× |
| Michoacan de Ocampo | 193,153 | 0.96× |
| Coahuila de Zaragoza | 168,716 | 0.96× |
| Chiapas | 143,200 | 0.82× |
| Sinaloa | 142,650 | 0.92× |
| Yucatan | 131,504 | 1.09× |
| Guerrero | 127,674 | 0.86× |
| Oaxaca | 116,573 | 0.72× |
| Hidalgo | 108,582 | 0.77× |
| Morelos | 95,311 | 0.94× |
| Aguascalientes | 71,787 | 0.97× |
| Durango | 66,899 | 0.83× |
| Zacatecas | 62,780 | 0.85× |
| Baja California Sur | 55,152 | 1.18× |
| Nayarit | 55,022 | 0.98× |
| Tlaxcala | 50,438 | 0.75× |
| Campeche | 36,614 | 0.82× |
| Colima | 31,766 | 0.85× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Mindfulness | BALANCE | 2.92 |
| Risk Appetite | THRILL | 2.68 |
| Design Affinity | PREMIUM | 2.52 |
| Luxury Orientation | PREMIUM | 2.22 |
| Quality Awareness | PREMIUM | 1.98 |
| Career Orientation | POWER | 1.69 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 36.6% |
| Mexico | 9.7% |
| Spain | 6.0% |
See Puerto Rico audiences in other countries
More Country audiences in Mexico
- Mexico (16,315,999)
- United States (13,836,846)
- Guatemala (13,601,604)
- Spain (11,410,742)
- Colombia (10,332,903)
How to read this data
Audience size is the estimated number of people in Mexico who actively search for Puerto Rico. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.