Guatemala Audience in Mexico
Guatemala has an estimated audience of 13,601,604 people in Mexico. 51.1% are female, 48.9% are male, average age 34.4. Top regions: State of Mexico, Jalisco, Distrito Federal. Top brand affinities: Forex Online Trading, Machine embroidery, Court shoe, Stone Island, A.P.C..
The average Guatemala fan in Mexico is 34.4 years old, balanced, and lives primarily in State of Mexico. The audience is concentrated in State of Mexico, Jalisco, Distrito Federal. Top brand affinities include Forex Online Trading, Machine embroidery, Court shoe, with strongest over-indexing on Forex Online Trading (90.43× the country average). Demographically, the Guatemala audience skews balanced with an average age of 34.4, and over-indexes on personality traits such as Design Affinity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 26 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: Country
Demographics of Guatemala fans
| Metric | Value |
|---|---|
| Female | 51.1% |
| Male | 48.9% |
| Average age | 34.4 |
| Estimated audience size | 13,601,604 |
Audience persona
The typical Guatemala fan in Mexico is balanced, around 34.4 years old, with strong Design Affinity tendencies and a notable affinity for Forex Online Trading.
Top regions in Mexico
| Region | Reach | Affinity |
|---|---|---|
| State of Mexico | 2,574,282 | 1.38× |
| Jalisco | 1,154,788 | 1.15× |
| Distrito Federal | 1,053,241 | 0.59× |
| Veracruz (state) | 906,759 | 1.13× |
| Nuevo Leon | 894,007 | 1.1× |
| Puebla | 850,364 | 1.18× |
| Chiapas | 795,540 | 1.95× |
| Baja California | 642,182 | 1.14× |
| Guanajuato | 636,027 | 0.99× |
| Michoacan de Ocampo | 494,007 | 1.05× |
| Chihuahua | 477,575 | 1.01× |
| Yucatan | 398,329 | 1.41× |
| Guerrero | 383,535 | 1.11× |
| Coahuila de Zaragoza | 367,951 | 0.9× |
| Hidalgo | 326,649 | 0.99× |
| Morelos | 249,555 | 1.06× |
| Oaxaca | 207,607 | 0.55× |
| Aguascalientes | 156,358 | 0.91× |
| Durango | 155,097 | 0.82× |
| Zacatecas | 148,844 | 0.86× |
| Sinaloa | 146,560 | 0.41× |
| Nayarit | 120,109 | 0.91× |
| Baja California Sur | 114,429 | 1.05× |
| Campeche | 107,333 | 1.04× |
| Colima | 74,335 | 0.85× |
| Tlaxcala | 72,016 | 0.46× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Forex Online Trading | 90.43× | Business & Career |
| Machine embroidery | 106.45× | Home & Garden |
| Court shoe | 96.25× | Fashion & Accessoires |
| Stone Island | 74.27× | Fashion & Accessoires |
| A.P.C. | 96.28× | Fashion & Accessoires |
| Mobile payment | 5.01× | Business & Career |
| Puma | 2.39× | Fashion & Accessoires |
| MSN | 2.55× | News |
| La La Land (film) | 6.11× | Movies & TV |
| Pedro Pascal | 2.47× | Movies & TV |
| Catholic Church | 1.95× | Politics & Society |
| Anti-aging cream | 2.79× | Beauty & Wellness |
| Sarcasm | 2.06× | Politics & Society |
| Skin care | 1.75× | Beauty & Wellness |
| Banana | 1.84× | Food & Beverages |
| Art jewelry | 2.43× | Fashion & Accessoires |
| Travel agency | 1.98× | Travel & Leisure |
| Game consoles | 1.51× | Technology & Electronics |
| Streetwear | 1.99× | Fashion & Accessoires |
| Nightlife | 1.7× | Arts & Culture |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 2.19 |
| Luxury Orientation | PREMIUM | 2.03 |
| Family Orientation | CONSERVATISM | 1.94 |
| Quality Awareness | PREMIUM | 1.84 |
| Price Sensitivity | PREMIUM | 1.65 |
| Early Adopter Mentality | POWER | 1.51 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 27.5% |
| Mexico | 18.2% |
| Colombia | 6.0% |
See Guatemala audiences in other countries
More Country audiences in Mexico
- Mexico (16,315,999)
- United States (13,836,846)
- Spain (11,410,742)
- Colombia (10,332,903)
- Argentina (9,556,835)
Frequently asked questions
How many fans does Guatemala have in Mexico?
Guatemala has an estimated audience of 13,601,604 people in Mexico, concentrated in State of Mexico and Jalisco.
What is the gender split and age of Guatemala fans?
51.1% of Guatemala fans are female, 48.9% are male, with an average age of 34.4 years.
Which brands do Guatemala fans like most?
Guatemala fans show strongest brand affinity for Forex Online Trading (90.43×), Machine embroidery (106.45×), and Court shoe (96.25×) over the country average.
Where do Guatemala fans live in Mexico?
Guatemala fans in Mexico are most concentrated in State of Mexico (reach 2,574,282), Jalisco (reach 1,154,788), and Distrito Federal (reach 1,053,241). These three regions account for the largest share of the active audience.
What other brands do Guatemala fans also like?
Beyond Guatemala itself, the audience over-indexes on Machine embroidery (106.45×), Court shoe (96.25×), Stone Island (74.27×), and A.P.C. (96.28×) compared to the Mexico average.
How to read this data
Audience size is the estimated number of people in Mexico who actively search for Guatemala. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.