A data profile of the people who buy, follow and care about Guatemala in Brazil — modelled from more than twelve digital signal sources. Guatemala has an estimated audience of 4,175,357 people in Brazil.
Guatemala has an estimated audience of 4,175,357 people in Brazil. 54.7% are female, 45.3% are male, average age 44.3. Top brand affinities: Manaus, Bad Bunny, Churrascaria, Esporte Clube Bahia, Claro TV.
Top brand affinities include Manaus, Bad Bunny, Churrascaria, with strongest over-indexing on Manaus (9.35× the country average).
Demographically, the Guatemala audience skews balanced with an average age of 44.3, and over-indexes on personality traits such as Patriotism, Convenience Orientation.
The typical Guatemala fan in Brazil is balanced, around 44.3 years old, with strong Patriotism tendencies and a notable affinity for Manaus.
The key figures that characterise the Guatemala profile in Brazil.
54.7% are female, 45.3% are male, average age 44.3.
| Metric | Value |
|---|---|
| Female | 54.7% |
| Male | 45.3% |
| Average age | 44.3 |
| Estimated audience size | 4,175,357 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 15% | |
| 30-39 | 20% | |
| 40-49 | 23% | |
| 50+ | 32% |
of the worldwide Guatemala audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 27.5% |
| Mexico | 18.2% |
| Colombia | 6.0% |
The strongest cross-interests of the Guatemala audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Manaus | Travel & Leisure | 9.35× | ||
| 02 | Bad Bunny | Music & Radio | 5.59× | ||
| 03 | Las Vegas | Travel & Leisure | 5.57× | ||
| 04 | Claro TV | Movies & TV | 4.23× | ||
| 05 | Churrascaria | Food & Beverages | 4.13× | ||
| 06 | Mexico | Travel & Leisure | 2.99× | ||
| 07 | Submarino | Shopping | 2.87× | ||
| 08 | Dafiti | Fashion & Accessoires | 2.72× | ||
| 09 | Public transport | Cars & Mobility | 2.72× | ||
| 10 | Brad Pitt | Movies & TV | 2.49× | ||
| 11 | Waxing | Beauty & Wellness | 2.43× | ||
| 12 | Anne Hathaway | Movies & TV | 2.40× | ||
| 13 | Esporte Clube Bahia | Sports | 2.31× | ||
| 14 | Coritiba Foot Ball Club | Sports | 2.22× | ||
| 15 | Microwave oven | Home & Garden | 2.16× | ||
| 16 | MSN | News | 2.05× | ||
| 17 | Centauro | Cars & Mobility | 1.99× | ||
| 18 | Netshoes | Shopping | 1.61× | ||
| 19 | Localiza | Cars & Mobility | 1.61× | ||
| 20 | Fortaleza Esporte Clube | Sports | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 3.07× | |
| Convenience Orientation | PREMIUM | 2.03× | |
| Individualism | JOY | 1.50× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.41× | |
| Mindfulness | BALANCE | 0.51× | |
| Design Affinity | PREMIUM | 0.60× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Guatemala. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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