A data profile of the people who buy, follow and care about Chile in Brazil — modelled from more than twelve digital signal sources. Chile has an estimated audience of 7,903,840 people in Brazil.
Chile has an estimated audience of 7,903,840 people in Brazil. 57.3% are female, 42.7% are male, average age 42.5. Top brand affinities: Manaus, Rock music, Country music, Bad Bunny, Pop music.
Top brand affinities include Manaus, Rock music, Country music, with strongest over-indexing on Manaus (5.25× the country average).
Demographically, the Chile audience skews more female with an average age of 42.5, and over-indexes on personality traits such as Patriotism, Tradition.
The typical Chile fan in Brazil is more female, around 42.5 years old, with strong Patriotism tendencies and a notable affinity for Manaus.
The key figures that characterise the Chile profile in Brazil.
57.3% are female, 42.7% are male, average age 42.5.
| Metric | Value |
|---|---|
| Female | 57.3% |
| Male | 42.7% |
| Average age | 42.5 |
| Estimated audience size | 7,903,840 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 18% | |
| 30-39 | 21% | |
| 40-49 | 22% | |
| 50+ | 27% |
of the worldwide Chile audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 15.1% |
| Mexico | 11.7% |
| Brazil | 10.0% |
The strongest cross-interests of the Chile audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Manaus | Travel & Leisure | 5.25× | ||
| 02 | Las Vegas | Travel & Leisure | 3.52× | ||
| 03 | Bad Bunny | Music & Radio | 3.22× | ||
| 04 | Churrascaria | Food & Beverages | 2.69× | ||
| 05 | Spanish language | Politics & Society | 2.51× | ||
| 06 | Claro TV | Movies & TV | 2.49× | ||
| 07 | Mexico | Travel & Leisure | 2.27× | ||
| 08 | Submarino | Shopping | 2.22× | ||
| 09 | Dafiti | Fashion & Accessoires | 2.04× | ||
| 10 | MSN | News | 1.87× | ||
| 11 | Public transport | Cars & Mobility | 1.86× | ||
| 12 | Microwave oven | Home & Garden | 1.86× | ||
| 13 | Coritiba Foot Ball Club | Sports | 1.82× | ||
| 14 | Lodging | Travel & Leisure | 1.82× | ||
| 15 | Bossa nova | Music & Radio | 1.82× | ||
| 16 | Rock music | Music & Radio | 1.64× | ||
| 17 | Centauro | Cars & Mobility | 1.63× | ||
| 18 | Hip hop music | Music & Radio | 1.58× | ||
| 19 | Country music | Music & Radio | 1.55× | ||
| 20 | Pop music | Music & Radio | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.64× | |
| Tradition | CONSERVATISM | 1.41× | |
| Individualism | JOY | 1.34× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.58× | |
| Mindfulness | BALANCE | 0.68× | |
| Luxury Orientation | PREMIUM | 0.71× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Chile. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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