Chile Audience in Mexico
Chile has an estimated audience of 9,202,831 people in Mexico. 50.3% are female, 49.7% are male, average age 32.6. Top regions: State of Mexico, Distrito Federal, Jalisco. Top brand affinities: Mobile payment, MSN, Puma, TikTok, Pedro Pascal.
The average Chile fan in Mexico is 32.6 years old, balanced, and lives primarily in State of Mexico. The audience is concentrated in State of Mexico, Distrito Federal, Jalisco. Top brand affinities include Mobile payment, MSN, Puma, with strongest over-indexing on Mobile payment (5.93× the country average). Demographically, the Chile audience skews balanced with an average age of 32.6, and over-indexes on personality traits such as Design Affinity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: Country
Demographics of Chile fans
| Metric | Value |
|---|---|
| Female | 50.3% |
| Male | 49.7% |
| Average age | 32.6 |
| Estimated audience size | 9,202,831 |
Audience persona
The typical Chile fan in Mexico is balanced, around 32.6 years old, with strong Design Affinity tendencies and a notable affinity for Mobile payment.
Top regions in Mexico
| Region | Reach | Affinity |
|---|---|---|
| State of Mexico | 1,572,401 | 1.24× |
| Distrito Federal | 1,518,534 | 1.25× |
| Jalisco | 768,653 | 1.13× |
| Veracruz (state) | 640,874 | 1.18× |
| Puebla | 605,857 | 1.24× |
| Nuevo Leon | 588,868 | 1.07× |
| Guanajuato | 437,089 | 1× |
| Baja California | 415,991 | 1.09× |
| Chihuahua | 324,102 | 1.02× |
| Michoacan de Ocampo | 321,547 | 1.01× |
| Chiapas | 287,468 | 1.04× |
| Coahuila de Zaragoza | 261,768 | 0.95× |
| Hidalgo | 258,473 | 1.16× |
| Tamaulipas | 241,894 | 0.79× |
| Guerrero | 231,989 | 0.99× |
| Quintana Roo | 228,975 | 1.27× |
| Yucatan | 210,921 | 1.1× |
| Morelos | 159,917 | 1× |
| Zacatecas | 106,507 | 0.91× |
| Aguascalientes | 101,020 | 0.86× |
| Durango | 100,834 | 0.79× |
| Tlaxcala | 100,580 | 0.95× |
| Sinaloa | 100,464 | 0.41× |
| Nayarit | 77,440 | 0.87× |
| Baja California Sur | 70,570 | 0.96× |
| Campeche | 58,919 | 0.84× |
| Colima | 50,495 | 0.86× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Mobile payment | 5.93× | Business & Career |
| MSN | 3.08× | News |
| Puma | 2.76× | Fashion & Accessoires |
| TikTok | 1.98× | Internet & Social Media |
| Pedro Pascal | 3.16× | Movies & TV |
| Anti-aging cream | 3.68× | Beauty & Wellness |
| Catholic Church | 2.18× | Politics & Society |
| Local news | 4.84× | News |
| Beaches | 1.73× | Travel & Leisure |
| Fast food | 1.55× | Food & Beverages |
| Art jewelry | 2.96× | Fashion & Accessoires |
| Single malt whisky | 7.12× | Food & Beverages |
| Skin care | 2.07× | Beauty & Wellness |
| Sarcasm | 2.25× | Politics & Society |
| Banana | 2.12× | Food & Beverages |
| Game consoles | 1.71× | Technology & Electronics |
| Travel agency | 2.2× | Travel & Leisure |
| George Clooney | 5.84× | Movies & TV |
| Do it yourself (DIY) | 1.58× | Home & Garden |
| KFC | 1.58× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 2.73 |
| Luxury Orientation | PREMIUM | 2.36 |
| Quality Awareness | PREMIUM | 2.1 |
| Career Orientation | POWER | 1.76 |
| Early Adopter Mentality | POWER | 1.75 |
| DIY Mentality | THRILL | 1.53 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 15.1% |
| Mexico | 11.7% |
| Brazil | 10.1% |
See Chile audiences in other countries
More Country audiences in Mexico
- Mexico (16,315,999)
- United States (13,836,846)
- Guatemala (13,601,604)
- Spain (11,410,742)
- Colombia (10,332,903)
Frequently asked questions
How many fans does Chile have in Mexico?
Chile has an estimated audience of 9,202,831 people in Mexico, concentrated in State of Mexico and Distrito Federal.
What is the gender split and age of Chile fans?
50.3% of Chile fans are female, 49.7% are male, with an average age of 32.6 years.
Which brands do Chile fans like most?
Chile fans show strongest brand affinity for Mobile payment (5.93×), MSN (3.08×), and Puma (2.76×) over the country average.
Where do Chile fans live in Mexico?
Chile fans in Mexico are most concentrated in State of Mexico (reach 1,572,401), Distrito Federal (reach 1,518,534), and Jalisco (reach 768,653). These three regions account for the largest share of the active audience.
What other brands do Chile fans also like?
Beyond Chile itself, the audience over-indexes on MSN (3.08×), Puma (2.76×), TikTok (1.98×), and Pedro Pascal (3.16×) compared to the Mexico average.
How to read this data
Audience size is the estimated number of people in Mexico who actively search for Chile. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.