Chile Audience in United States

Chile has an estimated audience of 11,864,068 people in United States. 49.7% are female, 50.3% are male, average age 38.6. Top regions: California, Texas, Florida. Top brand affinities: Google Maps, Indeed.com, Cillian Murphy, Capital One, CarGurus.

The average Chile fan in United States is 38.6 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Google Maps, Indeed.com, Cillian Murphy, with strongest over-indexing on Google Maps (21.86× the country average). Demographically, the Chile audience skews balanced with an average age of 38.6, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: Country

Demographics of Chile fans

Demographic split for Chile audience in United States
MetricValue
Female49.7%
Male50.3%
Average age38.6
Estimated audience size11,864,068

Audience persona

The typical Chile fan in United States is balanced, around 38.6 years old, with strong Risk Appetite tendencies and a notable affinity for Google Maps.

Top regions in United States

Top regions ranked by reach for Chile in United States
RegionReachAffinity
California1,712,9331.31×
Texas1,444,9391.42×
Florida1,248,5291.55×
New York790,0941.19×
Illinois412,4971.04×
Georgia392,4661.07×
New Jersey365,3211.21×
North Carolina362,2981.01×
Virginia359,2571.24×
Pennsylvania351,2220.88×
Arizona343,5671.42×
Ohio287,9120.79×
Massachusetts276,0431.18×
Maryland271,3721.33×
Washington263,9661.11×
Michigan250,8530.81×
Colorado223,9271.2×
Tennessee200,2930.84×
Indiana185,6490.86×
Missouri155,4990.81×
Alabama152,6560.92×
South Carolina148,5500.83×
Minnesota147,5160.87×
Utah143,6541.35×
Wisconsin139,2700.78×
Oregon133,4630.98×
Connecticut132,9351.12×
Louisiana129,3530.85×
Oklahoma122,4400.93×
Nevada117,8101.03×
New Mexico117,3541.97×
Kentucky113,7930.77×
Kansas83,9250.9×
Arkansas77,5470.79×
Iowa72,5310.74×
Mississippi67,4030.69×
Idaho53,5840.9×
Washington, District of Columbia49,0011.37×
Hawaii48,8650.96×
Nebraska47,5250.8×
New Hampshire39,8600.85×
Rhode Island37,3760.99×
West Virginia36,2610.66×
Alaska34,0181.34×
Maine33,0510.78×
Montana27,6010.84×
Delaware27,0120.83×
Vermont18,6340.89×
South Dakota17,7380.65×
North Dakota15,7520.65×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Chile audience
BrandAffinityCategory
Google Maps21.86×Internet & Social Media
Indeed.com16.62×Business & Career
Cillian Murphy40.73×Movies & TV
Capital One13.07×Business & Career
CarGurus16.58×Cars & Mobility
Enterprise Rent-A-Car16.55×Cars & Mobility
Apple Store19.3×Shopping
Circle K13.9×Shopping
Dakota Johnson18.61×Movies & TV
Google News10.6×News
Armie Hammer36.46×Movies & TV
ICloud15.72×Technology & Electronics
Khan Academy13.47×Business & Career
MoneyGram24.21×Business & Career
DeviantArt10.95×Internet & Social Media
AccuWeather9.79×Home & Garden
Jeff Bezos17.06×Business & Career
Jollibee16.1×Food & Beverages
Billy Bob Thornton13.03×Movies & TV
Orange26.51×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Chile audience
TraitClusterScore
Risk AppetiteTHRILL1.8
Luxury OrientationPREMIUM1.8
SpiritualityBALANCE1.29
ExtroversionTHRILL1.25
Social Media UsageJOY1.16
SustainabilityBALANCE1.14

Worldwide distribution

Worldwide audience distribution share by country for Chile
CountryShare
United States15.1%
Mexico11.7%
Brazil10.1%

See Chile audiences in other countries

More Country audiences in United States

Frequently asked questions

How many fans does Chile have in United States?

Chile has an estimated audience of 11,864,068 people in United States, concentrated in California and Texas.

What is the gender split and age of Chile fans?

49.7% of Chile fans are female, 50.3% are male, with an average age of 38.6 years.

Which brands do Chile fans like most?

Chile fans show strongest brand affinity for Google Maps (21.86×), Indeed.com (16.62×), and Cillian Murphy (40.73×) over the country average.

Where do Chile fans live in United States?

Chile fans in United States are most concentrated in California (reach 1,712,933), Texas (reach 1,444,939), and Florida (reach 1,248,529). These three regions account for the largest share of the active audience.

What other brands do Chile fans also like?

Beyond Chile itself, the audience over-indexes on Indeed.com (16.62×), Cillian Murphy (40.73×), Capital One (13.07×), and CarGurus (16.58×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Chile. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.