Rascasse Audience Intelligence

Chile Audience in United States

A data profile of the people who buy, follow and care about Chile in United States — modelled from more than twelve digital signal sources. Chile has an estimated audience of 11,864,068 people in United States.

#32among Country in United States#172among POI in United States#263in Travel & Leisure

The average Chile fan in United States is 38.6 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Spanish language, Pedro Pascal, Discount stores, with strongest over-indexing on Spanish language (3.33× the country average).

Demographically, the Chile audience skews balanced with an average age of 38.6, and over-indexes on personality traits such as Convenience Orientation, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Chile fan in United States is balanced, around 38.6 years old, with strong Convenience Orientation tendencies and a notable affinity for Spanish language.

Category: Travel & Leisure · Type: POI · Subtype: Country

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Chile profile in United States.

Audience size
11.9M
in United States
Gender
49.7%♀
50.3% male
Age
38.6
average years
Country rank
#3008
POI in United States
Fig. 01

Search interest · 12-month trend

+16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Chile fans

49.7% are female, 50.3% are male, average age 38.6.

Fig. 02

Gender split

49.7%
Female
50.3%
Male
Demographic split for Chile audience in United States
MetricValue
Female49.7%
Male50.3%
Average age38.6
Estimated audience size11,864,068
Fig. 03

Age distribution

Ø 38.6
average years
Age distribution of the Chile audience in United States
Age bracketShare%
16-1921%
20-2920%
30-3920%
40-4921%
50+19%
Fig. 04

Worldwide distribution

15.1%

of the worldwide Chile audience comes from United States.

Worldwide audience distribution share by country for Chile
CountryShare
United States15.1%
Mexico11.7%
Brazil10.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Chile audience in United States is strongest.

Fig. 05

Top regions by affinity

Chile fans by region: top regions in United States
#RegionReachAffinity×
01New Mexico~100K2.02×
02Florida~1M1.44×
03Texas~1.5M1.42×
04Utah~100K1.38×
05Alaska~30K1.33×
06Arizona~300K1.32×
07Washington, District of Columbia~50K1.31×
08California~1.5M1.26×
09Maryland~300K1.24×
10Virginia~300K1.19×
11New Jersey~400K1.18×
12Colorado~200K1.18×
13Massachusetts~300K1.14×
14New York~700K1.12×
15Connecticut~100K1.12×
16Georgia~400K1.08×
17Washington~300K1.06×
18Rhode Island~40K1.04×
19Illinois~400K1.03×
20North Carolina~400K1.02×
21Nevada~100K1.00×
22Oregon~100K0.97×
23Vermont~20K0.96×
24Hawaii~50K0.95×
25Oklahoma~100K0.94×
26Idaho~60K0.94×
27South Carolina~200K0.91×
28Kansas~80K0.91×
29Pennsylvania~400K0.90×
30Alabama~100K0.89×
31New Hampshire~40K0.88×
32Montana~30K0.88×
33Delaware~30K0.88×
34Minnesota~100K0.87×
35Nebraska~50K0.87×
36Indiana~200K0.86×
37Louisiana~100K0.85×
38Tennessee~200K0.84×
39Arkansas~80K0.83×
40Wisconsin~100K0.82×
41Missouri~200K0.81×
42Maine~30K0.81×
43Michigan~200K0.80×
44Ohio~300K0.79×
45Kentucky~100K0.79×
46Iowa~80K0.77×
47South Dakota~20K0.74×
48West Virginia~40K0.72×
49North Dakota~20K0.72×
50Mississippi~70K0.71×
Fig. 06

Affinity by region

Affinity by region — Chile, United States
0.71×1.00×2.02×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Chile audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Chile audience
#·InterestCategoryAffinity×
01Benny BlancoMusic & Radio7.13×
02VolarisTravel & Leisure6.99×
03Pedro PascalMovies & TV4.52×
04La LigaSports4.46×
05Liga MXSports4.11×
06Spanish languagePolitics & Society3.33×
07WhatsAppInternet & Social Media2.71×
08Solar energyHome & Garden2.65×
09Discount storesShopping2.63×
10TicketmasterTravel & Leisure2.39×
11Facebook MessengerInternet & Social Media2.21×
12Shopping mallsShopping2.16×
13MexicoTravel & Leisure2.10×
14Mortgage loansBusiness & Career2.07×
15Sam's ClubShopping1.89×
16United States Postal ServiceBusiness & Career1.79×
17Classical musicMusic & Radio1.79×
18Google MapsInternet & Social Media1.75×
19AirbnbTravel & Leisure1.67×
20FIFA World CupSports1.63×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Chile audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Chile audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.61×
SpiritualityBALANCE1.49×
PatriotismCONSERVATISM1.49×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Chile audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.82×
Design AffinityPREMIUM0.85×
DIY MentalityTHRILL0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Chile have in United States?

Chile has an estimated audience of 11,864,068 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Chile fans?

49.7% of Chile fans are female, 50.3% are male, with an average age of 38.6 years.

03

Which brands do Chile fans like most?

Chile fans show strongest brand affinity for Spanish language (3.33×), Pedro Pascal (4.52×), and Discount stores (2.63×) over the country average.

04

Where do Chile fans live in United States?

Chile fans in United States are most concentrated in California (reach ~1.5M), Texas (reach ~1.5M), and Florida (reach ~1M). These three regions account for the largest share of the active audience.

05

What other brands do Chile fans also like?

Beyond Chile itself, the audience over-indexes on Pedro Pascal (4.52×), Discount stores (2.63×), Volaris (6.99×), and Sam's Club (1.89×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Country audiences in United States

See Chile audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Chile. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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