Chile Audience in United States
Chile has an estimated audience of 11,864,068 people in United States. 49.7% are female, 50.3% are male, average age 38.6. Top regions: California, Texas, Florida. Top brand affinities: Historic site, Vocal harmony, Governor of Michigan, Kendra Scott, Hipster.
The average Chile fan in United States is 38.6 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Historic site, Vocal harmony, Governor of Michigan, with strongest over-indexing on Historic site (24.01× the country average). Demographically, the Chile audience skews balanced with an average age of 38.6, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: Country
Demographics of Chile fans
| Metric | Value |
|---|---|
| Female | 49.7% |
| Male | 50.3% |
| Average age | 38.6 |
| Estimated audience size | 11,864,068 |
Audience persona
The typical Chile fan in United States is balanced, around 38.6 years old, with strong Risk Appetite tendencies and a notable affinity for Historic site.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 1,712,933 | 1.31× |
| Texas | 1,444,939 | 1.42× |
| Florida | 1,248,529 | 1.55× |
| New York | 790,094 | 1.19× |
| Illinois | 412,497 | 1.04× |
| Georgia | 392,466 | 1.07× |
| New Jersey | 365,321 | 1.21× |
| North Carolina | 362,298 | 1.01× |
| Virginia | 359,257 | 1.24× |
| Pennsylvania | 351,222 | 0.88× |
| Arizona | 343,567 | 1.42× |
| Ohio | 287,912 | 0.79× |
| Massachusetts | 276,043 | 1.18× |
| Maryland | 271,372 | 1.33× |
| Washington | 263,966 | 1.11× |
| Michigan | 250,853 | 0.81× |
| Colorado | 223,927 | 1.2× |
| Tennessee | 200,293 | 0.84× |
| Indiana | 185,649 | 0.86× |
| Missouri | 155,499 | 0.81× |
| Alabama | 152,656 | 0.92× |
| South Carolina | 148,550 | 0.83× |
| Minnesota | 147,516 | 0.87× |
| Utah | 143,654 | 1.35× |
| Wisconsin | 139,270 | 0.78× |
| Oregon | 133,463 | 0.98× |
| Connecticut | 132,935 | 1.12× |
| Louisiana | 129,353 | 0.85× |
| Oklahoma | 122,440 | 0.93× |
| Nevada | 117,810 | 1.03× |
| New Mexico | 117,354 | 1.97× |
| Kentucky | 113,793 | 0.77× |
| Kansas | 83,925 | 0.9× |
| Arkansas | 77,547 | 0.79× |
| Iowa | 72,531 | 0.74× |
| Mississippi | 67,403 | 0.69× |
| Idaho | 53,584 | 0.9× |
| Washington, District of Columbia | 49,001 | 1.37× |
| Hawaii | 48,865 | 0.96× |
| Nebraska | 47,525 | 0.8× |
| New Hampshire | 39,860 | 0.85× |
| Rhode Island | 37,376 | 0.99× |
| West Virginia | 36,261 | 0.66× |
| Alaska | 34,018 | 1.34× |
| Maine | 33,051 | 0.78× |
| Montana | 27,601 | 0.84× |
| Delaware | 27,012 | 0.83× |
| Vermont | 18,634 | 0.89× |
| South Dakota | 17,738 | 0.65× |
| North Dakota | 15,752 | 0.65× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Historic site | 24.01× | Arts & Culture |
| Vocal harmony | 11.01× | Music & Radio |
| Governor of Michigan | 16.15× | Politics & Society |
| Kendra Scott | 5.74× | Fashion & Accessoires |
| Hipster | 18.14× | Politics & Society |
| Grinch | 6.74× | Movies & TV |
| Goop | 8.55× | Internet & Social Media |
| Google Home | 10.34× | Technology & Electronics |
| Nationality | 3.37× | Politics & Society |
| Hibachi | 10.71× | Food & Beverages |
| Fairy godmother | 10.01× | Literature |
| Lahaina, Hawaii | 24.21× | Travel & Leisure |
| Mathcore | 10.58× | Music & Radio |
| Wok | 8.02× | Food & Beverages |
| Elsword | 18.54× | Games |
| Panama | 4.1× | Travel & Leisure |
| Progressive rock | 2.33× | Music & Radio |
| Cherish (group) | 11.58× | Music & Radio |
| TV Fanatic | 10.67× | Movies & TV |
| La Jolla | 8.43× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 1.8 |
| Luxury Orientation | PREMIUM | 1.8 |
| Spirituality | BALANCE | 1.29 |
| Extroversion | THRILL | 1.25 |
| Social Media Usage | JOY | 1.16 |
| Sustainability | BALANCE | 1.14 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 15.1% |
| Mexico | 11.7% |
| Brazil | 10.1% |
See Chile audiences in other countries
More Country audiences in United States
- United States (134,384,245)
- Mexico (48,716,375)
- Australia (45,480,148)
- Canada (41,667,301)
- United Kingdom (29,060,621)
Frequently asked questions
How many fans does Chile have in United States?
Chile has an estimated audience of 11,864,068 people in United States, concentrated in California and Texas.
What is the gender split and age of Chile fans?
49.7% of Chile fans are female, 50.3% are male, with an average age of 38.6 years.
Which brands do Chile fans like most?
Chile fans show strongest brand affinity for Historic site (24.01×), Vocal harmony (11.01×), and Governor of Michigan (16.15×) over the country average.
Where do Chile fans live in United States?
Chile fans in United States are most concentrated in California (reach 1,712,933), Texas (reach 1,444,939), and Florida (reach 1,248,529). These three regions account for the largest share of the active audience.
What other brands do Chile fans also like?
Beyond Chile itself, the audience over-indexes on Vocal harmony (11.01×), Governor of Michigan (16.15×), Kendra Scott (5.74×), and Hipster (18.14×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Chile. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.