Rascasse Audience Intelligence

Benny Blanco Audience in United States

A data profile of the people who buy, follow and care about Benny Blanco in United States — modelled from more than twelve digital signal sources. Benny Blanco has an estimated audience of 4,486,359 people in United States.

#6among DJ in United States#848among Person in United States#656in Music & Radio

The average Benny Blanco fan in United States is 34.2 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Electropop, Bad Bunny, Petróleo, with strongest over-indexing on Electropop (34.07× the country average).

Demographically, the Benny Blanco audience skews more female with an average age of 34.2, and over-indexes on personality traits such as Tradition, Social Media Usage.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Benny Blanco fan in United States is more female, around 34.2 years old, with strong Tradition tendencies and a notable affinity for Electropop.

Category: Music & Radio · Type: Person · Subtype: DJ

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Benny Blanco profile in United States.

Audience size
4.5M
in United States
Gender
61.4%♀
38.6% male
Age
34.2
average years
Country rank
#7314
Person in United States
Fig. 01

Search interest · 12-month trend

-50%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Benny Blanco fans

61.4% are female, 38.6% are male, average age 34.2.

Fig. 02

Gender split

61.4%
Female
38.6%
Male
Demographic split for Benny Blanco audience in United States
MetricValue
Female61.4%
Male38.6%
Average age34.2
Estimated audience size4,486,359
Fig. 03

Age distribution

Ø 34.2
average years
Age distribution of the Benny Blanco audience in United States
Age bracketShare%
16-1930%
20-2926%
30-3918%
40-4914%
50+12%
Fig. 04

Worldwide distribution

32.7%

of the worldwide Benny Blanco audience comes from United States.

Worldwide audience distribution share by country for Benny Blanco
CountryShare
United States32.7%
Canada5.2%
Germany4.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Benny Blanco audience in United States is strongest.

Fig. 05

Top regions by affinity

Benny Blanco fans by region: top regions in United States
#RegionReachAffinity×
01California~800K1.37×
02New York~400K1.20×
03Massachusetts~100K1.18×
04Nevada~60K1.18×
05Connecticut~60K1.17×
06Texas~500K1.16×
07Arizona~100K1.16×
08Washington, District of Columbia~20K1.15×
09Rhode Island~20K1.14×
10New Jersey~200K1.13×
11Colorado~100K1.13×
12Hawaii~30K1.13×
13Illinois~200K1.12×
14Washington~100K1.12×
15Utah~50K1.12×
16Oregon~70K1.10×
17New Mexico~30K1.10×
18Florida~400K1.09×
19Virginia~100K1.09×
20Pennsylvania~200K1.05×
21New Hampshire~20K1.03×
22Minnesota~80K1.01×
23Oklahoma~60K1.01×
24Idaho~30K1.01×
25Maryland~90K0.99×
26Missouri~90K0.99×
27North Carolina~200K0.98×
28Kansas~40K0.98×
29Ohio~200K0.97×
30Michigan~100K0.96×
31Tennessee~100K0.95×
32Indiana~90K0.95×
33Nebraska~30K0.95×
34Georgia~200K0.93×
35Kentucky~60K0.93×
36Maine~20K0.93×
37Wisconsin~70K0.92×
38Vermont~8K0.90×
39Delaware~10K0.89×
40Louisiana~60K0.88×
41Montana~10K0.88×
42Iowa~40K0.87×
43Arkansas~40K0.87×
44West Virginia~20K0.85×
45South Carolina~70K0.84×
46Alaska~10K0.84×
47South Dakota~10K0.82×
48North Dakota~9K0.80×
49Alabama~60K0.78×
50Mississippi~30K0.70×
Fig. 06

Affinity by region

Affinity by region — Benny Blanco, United States
0.70×1.00×1.37×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Benny Blanco audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Benny Blanco audience
#·InterestCategoryAffinity×
01Dr. LukeMusic & Radio61.38×
02ElectropopMusic & Radio34.07×
03KeshaMusic & Radio22.47×
04ALMAMusic & Radio17.48×
05GuerreroTravel & Leisure16.64×
06musica rancheraMusic & Radio15.09×
07PueblaTravel & Leisure15.08×
08MichoacánTravel & Leisure14.26×
09PetróleoCars & Mobility14.16×
10Dance-popMusic & Radio13.82×
11Norteño (music)Music & Radio13.11×
12SinaloaTravel & Leisure12.60×
13MonterreyTravel & Leisure12.52×
14Regional styles of Mexican musicMusic & Radio9.39×
15Mexico CityTravel & Leisure8.88×
16UruguayTravel & Leisure8.68×
17Bad BunnyMusic & Radio8.10×
18Buenos AiresTravel & Leisure7.60×
19ArgentinaTravel & Leisure6.09×
20TwitchGames5.93×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Benny Blanco audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Benny Blanco audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM2.51×
Social Media UsageJOY1.85×
ExtroversionTHRILL1.35×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Benny Blanco audience · Rather not
TraitClusterDeviationScore
IndividualismJOY0.75×
Design AffinityPREMIUM0.76×
Sports ActivityPOWER0.78×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Benny Blanco have in United States?

Benny Blanco has an estimated audience of 4,486,359 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Benny Blanco fans?

61.4% of Benny Blanco fans are female, 38.6% are male, with an average age of 34.2 years.

03

Which brands do Benny Blanco fans like most?

Benny Blanco fans show strongest brand affinity for Electropop (34.07×), Bad Bunny (8.1×), and Petróleo (14.16×) over the country average.

04

Where do Benny Blanco fans live in United States?

Benny Blanco fans in United States are most concentrated in California (reach ~800K), Texas (reach ~500K), and Florida (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Benny Blanco fans also like?

Beyond Benny Blanco itself, the audience over-indexes on Bad Bunny (8.1×), Petróleo (14.16×), Dance-pop (13.82×), and Kesha (22.47×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Benny Blanco. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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