A data profile of the people who buy, follow and care about Kesha in United States — modelled from more than twelve digital signal sources. Kesha has an estimated audience of 3,011,559 people in United States.
The average Kesha fan in United States is 29.4 years old, more female, and lives primarily in California.
The audience is concentrated in California, Texas, New York.
Top brand affinities include TikTok, Music of Nigeria, Discord, with strongest over-indexing on TikTok (8.05× the country average).
Demographically, the Kesha audience skews more female with an average age of 29.4, and over-indexes on personality traits such as Early Adopter Mentality, Luxury Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Kesha fan in United States is more female, around 29.4 years old, with strong Early Adopter Mentality tendencies and a notable affinity for TikTok.
The key figures that characterise the Kesha profile in United States.
63.8% are female, 36.2% are male, average age 29.4.
| Metric | Value |
|---|---|
| Female | 63.8% |
| Male | 36.2% |
| Average age | 29.4 |
| Estimated audience size | 3,011,559 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 47% | |
| 20-29 | 23% | |
| 30-39 | 14% | |
| 40-49 | 10% | |
| 50+ | 6% |
of the worldwide Kesha audience comes from United States.
| Country | Share |
|---|---|
| United States | 37.8% |
| Brazil | 5.0% |
| United Kingdom | 4.5% |
Where the Kesha audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Utah | ~40K | 1.36× | |
| 02 | Indiana | ~70K | 1.28× | |
| 03 | Pennsylvania | ~100K | 1.25× | |
| 04 | Massachusetts | ~70K | 1.18× | |
| 05 | Missouri | ~60K | 1.12× | |
| 06 | Illinois | ~100K | 1.11× | |
| 07 | Tennessee | ~70K | 1.10× | |
| 08 | Ohio | ~100K | 1.09× | |
| 09 | Kansas | ~30K | 1.09× | |
| 10 | New Hampshire | ~10K | 1.09× | |
| 11 | Maine | ~10K | 1.08× | |
| 12 | Minnesota | ~50K | 1.07× | |
| 13 | West Virginia | ~20K | 1.07× | |
| 14 | Virginia | ~80K | 1.06× | |
| 15 | Connecticut | ~30K | 1.06× | |
| 16 | New York | ~200K | 1.05× | |
| 17 | Michigan | ~80K | 1.05× | |
| 18 | Colorado | ~50K | 1.05× | |
| 19 | Wisconsin | ~50K | 1.05× | |
| 20 | Rhode Island | ~10K | 1.05× | |
| 21 | Montana | ~9K | 1.05× | |
| 22 | North Dakota | ~7K | 1.04× | |
| 23 | Idaho | ~20K | 1.02× | |
| 24 | New Jersey | ~80K | 1.01× | |
| 25 | Vermont | ~5K | 1.01× | |
| 26 | Washington | ~60K | 1.00× | |
| 27 | Kentucky | ~40K | 1.00× | |
| 28 | Iowa | ~30K | 1.00× | |
| 29 | South Dakota | ~7K | 1.00× | |
| 30 | Oregon | ~30K | 0.99× | |
| 31 | Nebraska | ~20K | 0.99× | |
| 32 | Washington, District of Columbia | ~9K | 0.98× | |
| 33 | North Carolina | ~90K | 0.97× | |
| 34 | Arkansas | ~20K | 0.97× | |
| 35 | Oklahoma | ~30K | 0.96× | |
| 36 | Alaska | ~6K | 0.96× | |
| 37 | Arizona | ~60K | 0.94× | |
| 38 | California | ~300K | 0.91× | |
| 39 | Delaware | ~8K | 0.91× | |
| 40 | Maryland | ~50K | 0.90× | |
| 41 | Georgia | ~80K | 0.88× | |
| 42 | South Carolina | ~40K | 0.88× | |
| 43 | Alabama | ~40K | 0.88× | |
| 44 | Florida | ~200K | 0.86× | |
| 45 | New Mexico | ~10K | 0.86× | |
| 46 | Nevada | ~30K | 0.85× | |
| 47 | Texas | ~200K | 0.84× | |
| 48 | Louisiana | ~30K | 0.81× | |
| 49 | Mississippi | ~20K | 0.76× | |
| 50 | Hawaii | ~10K | 0.75× |
The strongest cross-interests of the Kesha audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Music of Nigeria | Music & Radio | 21.69× | ||
| 02 | Alix Earle | Internet & Social Media | 16.33× | ||
| 03 | Charli D'Amelio | Internet & Social Media | 16.33× | ||
| 04 | Discord | Internet & Social Media | 11.28× | ||
| 05 | Gwyneth Paltrow | Movies & TV | 9.74× | ||
| 06 | Rhianna (singer) | Music & Radio | 8.45× | ||
| 07 | Long Lashes | Beauty & Wellness | 8.16× | ||
| 08 | TikTok | Internet & Social Media | 8.05× | ||
| 09 | Jessica Alba | Movies & TV | 7.53× | ||
| 10 | Long hair | Beauty & Wellness | 6.71× | ||
| 11 | Health And Beauty | Beauty & Wellness | 5.97× | ||
| 12 | Natural skin care | Beauty & Wellness | 5.57× | ||
| 13 | Hair Extensions | Beauty & Wellness | 5.55× | ||
| 14 | Hair conditioner | Beauty & Wellness | 5.03× | ||
| 15 | Sabrina Carpenter | Music & Radio | 4.98× | ||
| 16 | YouTube Kids | Movies & TV | 4.83× | ||
| 17 | Twitch | Games | 4.61× | ||
| 18 | Underground hip hop | Music & Radio | 4.49× | ||
| 19 | Healthy habits | Health | 3.72× | ||
| 20 | Beauty | Beauty & Wellness | 1.75× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.67× | |
| Luxury Orientation | PREMIUM | 1.63× | |
| Social Media Usage | JOY | 1.53× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.44× | |
| Need for Security | CONSERVATISM | 0.47× | |
| Career Orientation | POWER | 0.61× |
Kesha has an estimated audience of 3,011,559 people in United States, concentrated in California and Texas.
63.8% of Kesha fans are female, 36.2% are male, with an average age of 29.4 years.
Kesha fans show strongest brand affinity for TikTok (8.05×), Music of Nigeria (21.69×), and Discord (11.28×) over the country average.
Kesha fans in United States are most concentrated in California (reach ~300K), Texas (reach ~200K), and New York (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Kesha itself, the audience over-indexes on Music of Nigeria (21.69×), Discord (11.28×), Alix Earle (16.33×), and Long hair (6.71×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Kesha. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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