Alix Earle Audience in United States

Alix Earle logo

Alix Earle has an estimated audience of 5,611,749 people in United States. 71.1% are female, 28.9% are male, average age 23.7. Top regions: California, Texas, New York. Top brand affinities: TikTok, Autism Awareness, Diabetes mellitus awareness, Google Drive, Singer-songwriter.

The average Alix Earle fan in United States is 23.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include TikTok, Autism Awareness, Diabetes mellitus awareness, with strongest over-indexing on TikTok (6.46× the country average). Demographically, the Alix Earle audience skews more female with an average age of 23.7, and over-indexes on personality traits such as LGBTQ+ Identity, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Internet & Social Media · Type: Person · Subtype: Social media influencer

Demographics of Alix Earle fans

Demographic split for Alix Earle audience in United States
MetricValue
Female71.1%
Male28.9%
Average age23.7
Estimated audience size5,611,749

Audience persona

The typical Alix Earle fan in United States is more female, around 23.7 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for TikTok.

Top regions in United States

Top regions ranked by reach for Alix Earle in United States
RegionReachAffinity
California789,3221.28×
Texas439,8100.91×
New York433,4191.38×
Florida394,2891.04×
New Jersey224,9301.58×
Pennsylvania224,9271.19×
Illinois216,8591.16×
North Carolina180,1511.07×
Ohio174,2211.01×
Massachusetts143,5861.3×
Georgia142,7640.83×
Michigan142,7000.97×
Virginia137,4331.01×
Arizona127,8301.12×
Washington119,1601.06×
Colorado110,3681.25×
Tennessee109,8990.98×
Wisconsin95,6151.13×
Indiana92,0230.9×
Minnesota85,5671.06×
Missouri85,1680.94×
Maryland83,8740.87×
Oregon81,4301.27×
South Carolina74,3710.88×
Connecticut73,5661.31×
Utah66,6341.33×
Kentucky65,2140.93×
Alabama64,2310.82×
Louisiana61,2700.85×
Oklahoma58,3970.94×
Nevada50,1970.92×
Kansas46,8331.06×
Iowa43,9110.95×
Arkansas35,1660.76×
Mississippi32,3590.7×
Idaho28,8681.03×
Nebraska27,2880.97×
New Hampshire21,8140.99×
Washington, District of Columbia21,4441.27×
Hawaii20,2850.84×
West Virginia20,1970.77×
Rhode Island19,8921.11×
New Mexico19,3130.69×
Maine18,5920.92×
Delaware13,8000.89×
Montana13,3890.86×
South Dakota10,1810.78×
North Dakota9,8510.85×
Vermont8,9760.91×
Alaska7,2570.6×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Alix Earle audience
BrandAffinityCategory
TikTok6.46×Internet & Social Media
Autism Awareness13.53×Health
Diabetes mellitus awareness8.97×Health
Google Drive5.53×Technology & Electronics
Singer-songwriter4.11×Music & Radio
Microblogging9.11×Technology & Electronics
Toyota Supra14.87×Cars & Mobility
Kia Sportage20×Cars & Mobility
Hair Extensions5.68×Beauty & Wellness
Kesha16.51×Music & Radio
Anime and manga fandom5.39×Literature
Disneyland Paris10.23×Travel & Leisure
Indeed.com3.5×Business & Career
Google Maps3.26×Internet & Social Media
Income tax9.48×Business & Career
Honda HR-V18.9×Cars & Mobility
Scarface (1983 film)11.5×Movies & TV
Afro-textured hair7.55×Beauty & Wellness
Dungeons & Dragons7.58×Games
International education11.61×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Alix Earle audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.25
TraditionCONSERVATISM1.79
Luxury OrientationPREMIUM1.65
Early Adopter MentalityPOWER1.49
PatriotismCONSERVATISM1.42
ExtroversionTHRILL1.35

Worldwide distribution

Worldwide audience distribution share by country for Alix Earle
CountryShare
United States78.8%
United Kingdom7.7%
Canada4.4%

See Alix Earle audiences in other countries

More Social media influencer audiences in United States

Frequently asked questions

How many fans does Alix Earle have in United States?

Alix Earle has an estimated audience of 5,611,749 people in United States, concentrated in California and Texas.

What is the gender split and age of Alix Earle fans?

71.1% of Alix Earle fans are female, 28.9% are male, with an average age of 23.7 years.

Which brands do Alix Earle fans like most?

Alix Earle fans show strongest brand affinity for TikTok (6.46×), Autism Awareness (13.53×), and Diabetes mellitus awareness (8.97×) over the country average.

Where do Alix Earle fans live in United States?

Alix Earle fans in United States are most concentrated in California (reach 789,322), Texas (reach 439,810), and New York (reach 433,419). These three regions account for the largest share of the active audience.

What other brands do Alix Earle fans also like?

Beyond Alix Earle itself, the audience over-indexes on Autism Awareness (13.53×), Diabetes mellitus awareness (8.97×), Google Drive (5.53×), and Singer-songwriter (4.11×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Alix Earle. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.