Rascasse Audience Intelligence

Alix Earle Audience in United States

A data profile of the people who buy, follow and care about Alix Earle in United States — modelled from more than twelve digital signal sources. Alix Earle has an estimated audience of 6,175,381 people in United States.

#4among Social media influencer in United States#497among Person in United States#79in Internet & Social Media

The average Alix Earle fan in United States is 23.7 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include TikTok, Google Drive, International education, with strongest over-indexing on TikTok (7.98× the country average).

Demographically, the Alix Earle audience skews more female with an average age of 23.7, and over-indexes on personality traits such as Patriotism, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Alix Earle fan in United States is more female, around 23.7 years old, with strong Patriotism tendencies and a notable affinity for TikTok.

Category: Internet & Social Media · Type: Person · Subtype: Social media influencer

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Alix Earle profile in United States.

Audience size
6.2M
in United States
Gender
71.1%♀
28.9% male
Age
23.7
average years
Country rank
#5590
Person in United States
Fig. 01

Search interest · 12-month trend

+95%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Alix Earle fans

71.1% are female, 28.9% are male, average age 23.7.

Fig. 02

Gender split

71.1%
Female
28.9%
Male
Demographic split for Alix Earle audience in United States
MetricValue
Female71.1%
Male28.9%
Average age23.7
Estimated audience size6,175,381
Fig. 03

Age distribution

Ø 23.7
average years
Age distribution of the Alix Earle audience in United States
Age bracketShare%
16-1971%
20-2918%
30-395%
40-494%
50+2%
Fig. 04

Worldwide distribution

78.7%

of the worldwide Alix Earle audience comes from United States.

Worldwide audience distribution share by country for Alix Earle
CountryShare
United States78.7%
United Kingdom7.9%
Canada4.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Alix Earle audience in United States is strongest.

Fig. 05

Top regions by affinity

Alix Earle fans by region: top regions in United States
#RegionReachAffinity×
01Massachusetts~200K1.75×
02New Hampshire~30K1.53×
03New Jersey~200K1.43×
04Connecticut~80K1.36×
05Utah~70K1.33×
06Rhode Island~20K1.32×
07Maine~20K1.22×
08New York~400K1.20×
09Pennsylvania~200K1.17×
10Minnesota~90K1.15×
11Illinois~200K1.14×
12Colorado~100K1.13×
13Wisconsin~90K1.10×
14Vermont~10K1.10×
15Idaho~30K1.06×
16Washington, District of Columbia~20K1.06×
17Iowa~50K1.04×
18Ohio~200K1.03×
19Nebraska~30K1.03×
20California~600K1.02×
21Michigan~100K1.01×
22North Dakota~10K1.01×
23Florida~400K0.99×
24Kansas~40K0.99×
25Arizona~100K0.96×
26Missouri~90K0.96×
27Montana~20K0.96×
28Virginia~100K0.95×
29Delaware~10K0.95×
30Washington~100K0.94×
31Tennessee~100K0.93×
32Kentucky~60K0.92×
33North Carolina~200K0.91×
34Indiana~90K0.90×
35Oregon~60K0.90×
36South Carolina~70K0.89×
37South Dakota~10K0.88×
38Maryland~80K0.84×
39Nevada~50K0.84×
40Texas~400K0.83×
41Oklahoma~50K0.83×
42Hawaii~20K0.82×
43Louisiana~60K0.81×
44Georgia~100K0.79×
45Alabama~60K0.79×
46Arkansas~40K0.79×
47West Virginia~20K0.79×
48Mississippi~30K0.65×
49New Mexico~20K0.65×
50Alaska~8K0.64×
Fig. 06

Affinity by region

Affinity by region — Alix Earle, United States
0.64×1.00×1.75×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Alix Earle audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Alix Earle audience
#·InterestCategoryAffinity×
01Drain cleanerHome & Garden25.62×
02International educationBusiness & Career20.00×
03KeshaMusic & Radio16.33×
04Alec BaldwinMovies & TV15.59×
05Scarface (1983 film)Movies & TV12.18×
06Indiana Jones (franchise)Movies & TV11.72×
07Disneyland ParisTravel & Leisure9.32×
08Nick OffermanMovies & TV8.67×
09TikTokInternet & Social Media7.98×
10The DepartedMovies & TV7.80×
11Al PacinoMovies & TV6.92×
12Graphic novelLiterature6.63×
13Superhero fictionLiterature6.30×
14Brittany SnowMovies & TV5.79×
15Google DriveTechnology & Electronics5.15×
16Diane KeatonMovies & TV4.84×
17Affiliate marketingBusiness & Career4.25×
18Bohemian styleFashion & Accessoires4.11×
19Anime and manga fandomLiterature3.29×
20RadioTechnology & Electronics2.45×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Alix Earle audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Alix Earle audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.50×
TraditionCONSERVATISM1.77×
Community OrientationOPEN1.62×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Alix Earle audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.88×
DIY MentalityTHRILL0.94×
Healthy LifestyleBALANCE0.95×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Alix Earle have in United States?

Alix Earle has an estimated audience of 6,175,381 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Alix Earle fans?

71.1% of Alix Earle fans are female, 28.9% are male, with an average age of 23.7 years.

03

Which brands do Alix Earle fans like most?

Alix Earle fans show strongest brand affinity for TikTok (7.98×), Google Drive (5.15×), and International education (20×) over the country average.

04

Where do Alix Earle fans live in United States?

Alix Earle fans in United States are most concentrated in California (reach ~600K), Texas (reach ~400K), and Florida (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Alix Earle fans also like?

Beyond Alix Earle itself, the audience over-indexes on Google Drive (5.15×), International education (20×), Scarface (1983 film) (12.18×), and Kesha (16.33×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Alix Earle. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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