Affiliate marketing Audience in United States

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Affiliate marketing has an estimated audience of 13,492,853 people in United States. 54.9% are female, 45.1% are male, average age 43.9. Top regions: California, Texas, Florida. Top brand affinities: Affiliate network, ClickBank, Google Docs, Google Drive, TikTok.

The average Affiliate marketing fan in United States is 43.9 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Affiliate network, ClickBank, Google Docs, with strongest over-indexing on Affiliate network (21.74× the country average). Demographically, the Affiliate marketing audience skews balanced with an average age of 43.9, and over-indexes on personality traits such as Risk Appetite, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of Affiliate marketing fans

Demographic split for Affiliate marketing audience in United States
MetricValue
Female54.9%
Male45.1%
Average age43.9
Estimated audience size13,492,853

Audience persona

The typical Affiliate marketing fan in United States is balanced, around 43.9 years old, with strong Risk Appetite tendencies and a notable affinity for Affiliate network.

Top regions in United States

Top regions ranked by reach for Affiliate marketing in United States
RegionReachAffinity
California1,599,2701.08×
Texas1,323,0281.14×
Florida1,131,5171.24×
New York900,1191.19×
Georgia540,0671.3×
Illinois469,9351.05×
North Carolina455,4381.12×
Pennsylvania427,8760.94×
Ohio396,8910.95×
New Jersey352,5641.03×
Michigan351,6841×
Arizona341,0371.24×
Virginia339,2981.03×
Massachusetts313,1551.18×
Tennessee296,9801.1×
Washington255,9860.95×
Indiana254,3191.03×
Alabama248,0231.32×
Missouri221,6691.02×
South Carolina220,4161.09×
Maryland213,6340.92×
Colorado208,1830.98×
Louisiana187,5761.08×
Minnesota185,2100.96×
Wisconsin169,0030.83×
Kentucky168,0650.99×
Oklahoma155,0361.03×
Nevada141,1031.08×
Oregon138,0940.89×
Utah135,2681.12×
Connecticut131,2740.97×
Mississippi125,9631.13×
Arkansas117,9381.06×
Kansas109,7041.03×
Iowa99,8260.9×
Idaho72,1781.07×
Hawaii65,3521.13×
Nebraska58,2650.86×
West Virginia52,6740.84×
New Mexico51,4150.76×
New Hampshire42,5610.8×
Washington, District of Columbia41,1721.02×
Maine37,2900.77×
Delaware34,8670.94×
Rhode Island34,4730.8×
Montana32,8150.88×
Alaska26,1130.9×
South Dakota25,8240.83×
North Dakota23,2970.84×
Vermont18,4820.78×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Affiliate marketing audience
BrandAffinityCategory
Affiliate network21.74×Business & Career
ClickBank29.97×Shopping
Google Docs3.59×Internet & Social Media
Google Drive3.55×Technology & Electronics
TikTok2.62×Internet & Social Media
Beetlejuice4.1×Movies & TV
Direct selling11.54×Fashion & Accessoires
Performance-based advertising13.47×Business & Career
Marketing strategy7.43×Business & Career
Catherine O'Hara4.8×Movies & TV
Food and drink1.61×Food & Beverages
Beauty1.75×Beauty & Wellness
Passive income6.86×Business & Career
Business1.66×Business & Career
Euphoria1.71×Movies & TV
Superman1.66×Movies & TV
Mobile commerce12.15×Technology & Electronics
Business model3.97×Business & Career
Peacemaker2.27×Movies & TV
Drop shipping3.76×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Affiliate marketing audience
TraitClusterScore
Risk AppetiteTHRILL1.76
Early Adopter MentalityPOWER1.74
TravellingTHRILL1.65
LGBTQ+ IdentityOPEN1.64
Luxury OrientationPREMIUM1.61
Career OrientationPOWER1.53

Worldwide distribution

Worldwide audience distribution share by country for Affiliate marketing
CountryShare
United States19.5%
Brazil18.7%
Italy5.5%

See Affiliate marketing audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Affiliate marketing have in United States?

Affiliate marketing has an estimated audience of 13,492,853 people in United States, concentrated in California and Texas.

What is the gender split and age of Affiliate marketing fans?

54.9% of Affiliate marketing fans are female, 45.1% are male, with an average age of 43.9 years.

Which brands do Affiliate marketing fans like most?

Affiliate marketing fans show strongest brand affinity for Affiliate network (21.74×), ClickBank (29.97×), and Google Docs (3.59×) over the country average.

Where do Affiliate marketing fans live in United States?

Affiliate marketing fans in United States are most concentrated in California (reach 1,599,270), Texas (reach 1,323,028), and Florida (reach 1,131,517). These three regions account for the largest share of the active audience.

What other brands do Affiliate marketing fans also like?

Beyond Affiliate marketing itself, the audience over-indexes on ClickBank (29.97×), Google Docs (3.59×), Google Drive (3.55×), and TikTok (2.62×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Affiliate marketing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.