Rascasse Audience Intelligence

Affiliate marketing Audience in United States

A data profile of the people who buy, follow and care about Affiliate marketing in United States — modelled from more than twelve digital signal sources. Affiliate marketing has an estimated audience of 13,492,853 people in United States.

#1761among Topic in United States#272in Business & Career

The average Affiliate marketing fan in United States is 43.9 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Affiliate network, ClickBank, Google Docs, with strongest over-indexing on Affiliate network (21.74× the country average).

Demographically, the Affiliate marketing audience skews balanced with an average age of 43.9, and over-indexes on personality traits such as Mindfulness, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Affiliate marketing fan in United States is balanced, around 43.9 years old, with strong Mindfulness tendencies and a notable affinity for Affiliate network.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Affiliate marketing profile in United States.

Audience size
13.5M
in United States
Gender
54.9%♀
45.1% male
Age
43.9
average years
Country rank
#2627
Topic in United States
Fig. 01

Search interest · 12-month trend

+378%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Affiliate marketing fans

54.9% are female, 45.1% are male, average age 43.9.

Fig. 02

Gender split

54.9%
Female
45.1%
Male
Demographic split for Affiliate marketing audience in United States
MetricValue
Female54.9%
Male45.1%
Average age43.9
Estimated audience size13,492,853
Fig. 03

Age distribution

Ø 43.9
average years
Age distribution of the Affiliate marketing audience in United States
Age bracketShare%
16-1911%
20-2915%
30-3920%
40-4924%
50+30%
Fig. 04

Worldwide distribution

19.5%

of the worldwide Affiliate marketing audience comes from United States.

Worldwide audience distribution share by country for Affiliate marketing
CountryShare
United States19.5%
Brazil18.7%
Italy5.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Affiliate marketing audience in United States is strongest.

Fig. 05

Top regions by affinity

Affiliate marketing fans by region: top regions in United States
#RegionReachAffinity×
01Colorado~400K1.75×
02Alabama~200K1.20×
03Idaho~80K1.20×
04Wyoming~20K1.19×
05Mississippi~100K1.18×
06Florida~1M1.16×
07Georgia~500K1.16×
08Arizona~300K1.09×
09South Carolina~200K1.08×
10Arkansas~100K1.08×
11California~1.5M1.07×
12Texas~1M1.07×
13North Carolina~400K1.07×
14Tennessee~300K1.07×
15Missouri~200K1.06×
16Oklahoma~200K1.06×
17Utah~100K1.05×
18Kansas~100K1.05×
19New York~800K1.04×
20Louisiana~200K1.04×
21West Virginia~60K1.03×
22North Dakota~30K1.03×
23Kentucky~200K1.02×
24Indiana~200K1.01×
25Nevada~100K1.01×
26Connecticut~100K1.00×
27Michigan~300K0.98×
28South Dakota~30K0.98×
29Alaska~30K0.98×
30Ohio~400K0.97×
31New Jersey~300K0.97×
32Massachusetts~300K0.97×
33Iowa~100K0.96×
34Montana~40K0.96×
35Hawaii~60K0.95×
36Illinois~400K0.92×
37Virginia~300K0.92×
38Pennsylvania~400K0.91×
39Washington~200K0.90×
40Minnesota~200K0.90×
41Delaware~30K0.90×
42Nebraska~60K0.89×
43Washington, District of Columbia~40K0.88×
44Maryland~200K0.87×
45Wisconsin~200K0.87×
46Oregon~100K0.87×
47New Hampshire~50K0.86×
48Rhode Island~40K0.85×
49Maine~40K0.83×
50New Mexico~60K0.82×
Fig. 06

Affinity by region

Affinity by region — Affiliate marketing, United States
0.82×1.00×1.75×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Affiliate marketing audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Affiliate marketing audience
#·InterestCategoryAffinity×
01ClickBankShopping29.97×
02Affiliate networkBusiness & Career21.74×
03Performance-based advertisingBusiness & Career13.47×
04Mobile commerceTechnology & Electronics12.15×
05Direct sellingFashion & Accessoires11.54×
06Marketing strategyBusiness & Career7.43×
07Passive incomeBusiness & Career6.86×
08Catherine O'HaraMovies & TV4.80×
09BeetlejuiceMovies & TV4.10×
10Business modelBusiness & Career3.97×
11Web developmentBusiness & Career3.93×
12Drop shippingShopping3.76×
13Google DocsInternet & Social Media3.59×
14Google DriveTechnology & Electronics3.55×
15ClaudeTechnology & Electronics3.42×
16TikTokInternet & Social Media2.62×
17PeacemakerMovies & TV2.27×
18BeautyBeauty & Wellness1.75×
19BusinessBusiness & Career1.66×
20Food and drinkFood & Beverages1.61×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Affiliate marketing audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Affiliate marketing audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE2.59×
Career OrientationPOWER2.21×
Risk AppetiteTHRILL2.19×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Affiliate marketing audience · Rather not
TraitClusterDeviationScore
Family OrientationCONSERVATISM1.24×
Price SensitivityPREMIUM1.25×
DIY MentalityTHRILL1.26×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Affiliate marketing have in United States?

Affiliate marketing has an estimated audience of 13,492,853 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Affiliate marketing fans?

54.9% of Affiliate marketing fans are female, 45.1% are male, with an average age of 43.9 years.

03

Which brands do Affiliate marketing fans like most?

Affiliate marketing fans show strongest brand affinity for Affiliate network (21.74×), ClickBank (29.97×), and Google Docs (3.59×) over the country average.

04

Where do Affiliate marketing fans live in United States?

Affiliate marketing fans in United States are most concentrated in California (reach ~1.5M), Texas (reach ~1M), and Florida (reach ~1M). These three regions account for the largest share of the active audience.

05

What other brands do Affiliate marketing fans also like?

Beyond Affiliate marketing itself, the audience over-indexes on ClickBank (29.97×), Google Docs (3.59×), Google Drive (3.55×), and TikTok (2.62×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in United States

See Affiliate marketing audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Affiliate marketing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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