Business model Audience in United States

Business model logo

Business model has an estimated audience of 22,496,912 people in United States. 56.9% are female, 43.1% are male, average age 43.8. Top regions: California, Texas, New York. Top brand affinities: Natural rubber, Israel, Bank account, Jesse Plemons, Seoul National University of Education.

The average Business model fan in United States is 43.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Natural rubber, Israel, Bank account, with strongest over-indexing on Natural rubber (2.02× the country average). Demographically, the Business model audience skews more female with an average age of 43.8, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of Business model fans

Demographic split for Business model audience in United States
MetricValue
Female56.9%
Male43.1%
Average age43.8
Estimated audience size22,496,912

Audience persona

The typical Business model fan in United States is more female, around 43.8 years old, with strong Risk Appetite tendencies and a notable affinity for Natural rubber.

Top regions in United States

Top regions ranked by reach for Business model in United States
RegionReachAffinity
California3,458,3601.4×
Texas2,059,1811.06×
New York1,992,3571.58×
Florida1,692,7391.11×
Georgia933,6401.35×
Pennsylvania808,9251.07×
Illinois803,2441.07×
Massachusetts740,5901.67×
North Carolina711,1841.05×
Virginia695,1061.27×
Ohio627,0520.9×
New Jersey595,6891.04×
Michigan566,1570.96×
Washington534,1941.18×
Arizona474,7801.03×
Maryland438,4011.13×
Indiana434,1601.06×
Tennessee383,6980.85×
Colorado356,9111.01×
Missouri324,6110.9×
South Carolina290,9080.86×
Alabama283,1510.9×
Oregon276,9171.07×
Oklahoma276,7361.11×
Minnesota270,9240.84×
Wisconsin270,2260.8×
Louisiana254,3630.88×
Kentucky219,3930.78×
Connecticut217,7260.96×
Utah198,8010.99×
Nevada183,1030.84×
Kansas170,9180.96×
Iowa153,7210.83×
Arkansas144,1070.78×
Washington, District of Columbia144,0492.13×
Hawaii141,7571.47×
Mississippi123,8710.67×
Idaho110,1720.98×
Nebraska110,0110.98×
New Mexico84,0320.74×
Rhode Island83,2991.16×
West Virginia75,4780.72×
New Hampshire68,2100.77×
Maine67,7610.84×
Delaware53,7790.87×
Montana38,1260.61×
South Dakota37,6310.72×
North Dakota34,6050.75×
Vermont34,2960.87×
Alaska31,5870.66×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Business model audience
BrandAffinityCategory
Natural rubber2.02×Cars & Mobility
Israel2.04×Travel & Leisure
Bank account1.92×Business & Career
Jesse Plemons2.6×Movies & TV
Seoul National University of Education14.14×Business & Career
Jeep Wagoneer3.09×Cars & Mobility
Kendra Scott1.53×Fashion & Accessoires
Nebraska Cornhuskers football1.74×Sports
Isla Holbox10.73×Travel & Leisure
Keene, New Hampshire8.49×Travel & Leisure
Home staging2.19×Home & Garden
CAC 402.18×Business & Career
Atkins diet2.11×Health
John Havlicek5.95×Sports
Girolando cattle9.98×Pets & Animals
N1 road (South Africa)1.55×Travel & Leisure
Business English2.09×Business & Career
19 Kids and Counting1.97×Movies & TV
Charlamagne Tha God3.4×Movies & TV
Iron Man (film)1.66×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Business model audience
TraitClusterScore
Risk AppetiteTHRILL3.04
Luxury OrientationPREMIUM2.44
Career OrientationPOWER1.76
Urban LifestyleOPEN1.52
Design AffinityPREMIUM1.52
SustainabilityBALANCE1.51

Worldwide distribution

Worldwide audience distribution share by country for Business model
CountryShare
United States28.3%
India6.7%
United Kingdom6.2%

See Business model audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Business model have in United States?

Business model has an estimated audience of 22,496,912 people in United States, concentrated in California and Texas.

What is the gender split and age of Business model fans?

56.9% of Business model fans are female, 43.1% are male, with an average age of 43.8 years.

Which brands do Business model fans like most?

Business model fans show strongest brand affinity for Natural rubber (2.02×), Israel (2.04×), and Bank account (1.92×) over the country average.

Where do Business model fans live in United States?

Business model fans in United States are most concentrated in California (reach 3,458,360), Texas (reach 2,059,181), and New York (reach 1,992,357). These three regions account for the largest share of the active audience.

What other brands do Business model fans also like?

Beyond Business model itself, the audience over-indexes on Israel (2.04×), Bank account (1.92×), Jesse Plemons (2.6×), and Seoul National University of Education (14.14×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Business model. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.