Rascasse Audience Intelligence

Business model Audience in United States

A data profile of the people who buy, follow and care about Business model in United States — modelled from more than twelve digital signal sources. Business model has an estimated audience of 22,496,912 people in United States.

#969among Topic in United States#158in Business & Career

The average Business model fan in United States is 43.8 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Business software, Innovation, Master of Business Administration, with strongest over-indexing on Business software (14.53× the country average).

Demographically, the Business model audience skews more female with an average age of 43.8, and over-indexes on personality traits such as Career Orientation, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Business model fan in United States is more female, around 43.8 years old, with strong Career Orientation tendencies and a notable affinity for Business software.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Business model profile in United States.

Audience size
22.5M
in United States
Gender
56.9%♀
43.1% male
Age
43.8
average years
Country rank
#1417
Topic in United States
Fig. 01

Search interest · 12-month trend

-22%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Business model fans

56.9% are female, 43.1% are male, average age 43.8.

Fig. 02

Gender split

56.9%
Female
43.1%
Male
Demographic split for Business model audience in United States
MetricValue
Female56.9%
Male43.1%
Average age43.8
Estimated audience size22,496,912
Fig. 03

Age distribution

Ø 43.8
average years
Age distribution of the Business model audience in United States
Age bracketShare%
16-199%
20-2917%
30-3921%
40-4924%
50+29%
Fig. 04

Worldwide distribution

28.3%

of the worldwide Business model audience comes from United States.

Worldwide audience distribution share by country for Business model
CountryShare
United States28.3%
India6.7%
United Kingdom6.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Business model audience in United States is strongest.

Fig. 05

Top regions by affinity

Business model fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~100K1.60×
02Massachusetts~700K1.48×
03New York~1.5M1.36×
04California~3M1.27×
05Georgia~900K1.26×
06Virginia~700K1.21×
07Hawaii~100K1.21×
08Texas~2M1.16×
09Rhode Island~80K1.13×
10Washington~500K1.11×
11North Carolina~700K1.08×
12Indiana~400K1.08×
13Maryland~400K1.07×
14New Jersey~600K1.06×
15Florida~1.5M1.05×
16Pennsylvania~800K1.04×
17Oklahoma~300K1.03×
18Oregon~300K1.01×
19Illinois~700K1.00×
20Utah~200K1.00×
21Kansas~200K1.00×
22Delaware~60K1.00×
23Colorado~300K0.98×
24Louisiana~300K0.98×
25Vermont~40K0.98×
26Arizona~400K0.97×
27Connecticut~200K0.97×
28Idaho~100K0.97×
29South Dakota~50K0.97×
30Nebraska~100K0.96×
31North Dakota~40K0.96×
32Arkansas~200K0.95×
33Alaska~50K0.95×
34Ohio~600K0.94×
35Michigan~600K0.94×
36South Carolina~300K0.94×
37Nevada~200K0.94×
38New Hampshire~80K0.94×
39Alabama~300K0.93×
40Kentucky~300K0.93×
41Tennessee~400K0.92×
42Missouri~300K0.92×
43Iowa~200K0.92×
44Maine~70K0.92×
45Montana~60K0.92×
46West Virginia~100K0.91×
47New Mexico~100K0.89×
48Wisconsin~300K0.88×
49Mississippi~200K0.88×
50Minnesota~300K0.85×
Fig. 06

Affinity by region

Affinity by region — Business model, United States
0.85×1.00×1.60×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Business model audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Business model audience
#·InterestCategoryAffinity×
01Business softwareBusiness & Career14.53×
02Direct sellingFashion & Accessoires4.92×
03Affiliate marketingBusiness & Career3.97×
04InnovationBusiness & Career3.61×
05Master of Business AdministrationBusiness & Career3.42×
06Asset managementBusiness & Career3.10×
07Sole proprietorshipBusiness & Career3.09×
08Employment websiteBusiness & Career2.95×
09Information securityBusiness & Career2.87×
10Web serverTechnology & Electronics2.73×
11Career developmentBusiness & Career2.64×
12FreelancerBusiness & Career2.64×
13LinkedInInternet & Social Media2.44×
14Diaper bagKids & Family2.10×
15Self-employmentBusiness & Career2.02×
16Drop shippingShopping1.96×
17PhilanthropyArts & Culture1.94×
18Real propertyHome & Garden1.64×
19MetaphysicsBusiness & Career1.62×
20Planet FitnessSports1.61×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Business model audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Business model audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER1.98×
Risk AppetiteTHRILL1.56×
Need for SecurityCONSERVATISM1.50×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Business model audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.79×
Pet OwnershipJOY0.83×
Healthy LifestyleBALANCE0.94×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Business model have in United States?

Business model has an estimated audience of 22,496,912 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Business model fans?

56.9% of Business model fans are female, 43.1% are male, with an average age of 43.8 years.

03

Which brands do Business model fans like most?

Business model fans show strongest brand affinity for Business software (14.53×), Innovation (3.61×), and Master of Business Administration (3.42×) over the country average.

04

Where do Business model fans live in United States?

Business model fans in United States are most concentrated in California (reach ~3M), Texas (reach ~2M), and New York (reach ~1.5M). These three regions account for the largest share of the active audience.

05

What other brands do Business model fans also like?

Beyond Business model itself, the audience over-indexes on Innovation (3.61×), Master of Business Administration (3.42×), Affiliate marketing (3.97×), and Planet Fitness (1.61×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in United States

See Business model audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Business model. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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