Rascasse Audience Intelligence

Master of Business Administration Audience in United States

Name: Master of Business Administration — United States
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about Master of Business Administration in United States — modelled from more than twelve digital signal sources. Master of Business Administration has an estimated audience of 18,470,234 people in United States.

#81among Field of study in United States #1246among Topic in United States #204in Business & Career

The average Master of Business Administration fan in United States is 41.1 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include American Marketing Association, Business education, Study Abroad, with strongest over-indexing on American Marketing Association (15.59× the country average).

Demographically, the Master of Business Administration audience skews balanced with an average age of 41.1, and over-indexes on personality traits such as Career Orientation, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Master of Business Administration fan in United States is balanced, around 41.1 years old, with strong Career Orientation tendencies and a notable affinity for American Marketing Association.

Category: Business & Career · Type: Topic · Subtype: Field of study

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Master of Business Administration profile in United States.

Audience size

18.5M

in United States

Gender

49.1%♀

50.9% male

Age

41.1

average years

Country rank

#1812

Topic in United States

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Demographics of Master of Business Administration fans

49.1% are female, 50.9% are male, average age 41.1.

Fig. 02

Gender split

49.1%

Female

50.9%

Male

Demographic split for Master of Business Administration audience in United States
Metric	Value
Female	49.1%
Male	50.9%
Average age	41.1
Estimated audience size	18,470,234

Fig. 03

Age distribution

Age distribution of the Master of Business Administration audience in United States
Age bracket	Share	%
16-19		15%
20-29		18%
30-39		20%
40-49		23%
50+		23%

Fig. 04

Worldwide distribution

15.9%

of the worldwide Master of Business Administration audience comes from United States.

Worldwide audience distribution share by country for Master of Business Administration
Country	Share
United States	15.9%
India	7.6%
Brazil	5.4%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Master of Business Administration audience in United States is strongest.

Fig. 05

Top regions by affinity

Master of Business Administration fans by region: top regions in United States
#	Region	Reach	×
01	Washington, District of Columbia	~80K	1.51×
02	Virginia	~600K	1.26×
03	Georgia	~700K	1.25×
04	Massachusetts	~500K	1.24×
05	New York	~1M	1.20×
06	North Carolina	~700K	1.18×
07	Texas	~2M	1.17×
08	Mississippi	~200K	1.17×
09	California	~2.5M	1.16×
10	Louisiana	~300K	1.16×
11	Maryland	~400K	1.12×
12	Connecticut	~200K	1.11×
13	Illinois	~700K	1.10×
14	Nebraska	~100K	1.10×
15	Alabama	~300K	1.09×
16	Hawaii	~90K	1.08×
17	Florida	~1.5M	1.06×
18	New Jersey	~500K	1.06×
19	Ohio	~600K	1.04×
20	South Carolina	~300K	1.04×
21	Tennessee	~400K	1.02×
22	Washington	~400K	1.01×
23	Kansas	~100K	1.01×
24	Arkansas	~200K	1.00×
25	Rhode Island	~60K	0.99×
26	North Dakota	~40K	0.99×
27	Kentucky	~200K	0.97×
28	Oklahoma	~200K	0.97×
29	Alaska	~40K	0.97×
30	Colorado	~300K	0.96×
31	South Dakota	~40K	0.96×
32	Vermont	~30K	0.96×
33	Minnesota	~300K	0.95×
34	Missouri	~300K	0.94×
35	New Mexico	~90K	0.94×
36	New Hampshire	~70K	0.94×
37	Arizona	~400K	0.93×
38	West Virginia	~80K	0.93×
39	Delaware	~50K	0.93×
40	Michigan	~400K	0.92×
41	Idaho	~90K	0.92×
42	Maine	~60K	0.92×
43	Pennsylvania	~600K	0.91×
44	Indiana	~300K	0.91×
45	Montana	~50K	0.91×
46	Utah	~100K	0.90×
47	Oregon	~200K	0.88×
48	Iowa	~100K	0.88×
49	Nevada	~200K	0.85×
50	Wisconsin	~200K	0.84×

Affinity by region — Master of Business Administration, United States

Section 04

Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Master of Business Administration audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Master of Business Administration audience
#	Interest	Category	×
01	Master of Business and Management	Business & Career	66.49×
02	Study in Europe	Business & Career	35.99×
03	Study Abroad	Business & Career	30.13×
04	Graduate Management Admission Test	Business & Career	24.00×
05	Business education	Business & Career	19.49×
06	Saïd Business School	Business & Career	18.13×
07	Business incubator	Business & Career	15.97×
08	American Marketing Association	Business & Career	15.59×
09	Undergraduate degree	Business & Career	15.42×
10	Business school	Business & Career	10.47×
11	Market economy	Politics & Society	9.46×
12	Financial accounting	Business & Career	6.30×
13	Postgraduate education	Business & Career	6.01×
14	Business process	Business & Career	5.76×
15	Marketing communications	Business & Career	5.23×
16	Master's degree	Business & Career	4.81×
17	United States	Travel & Leisure	1.70×
18	Personal finance	Business & Career	1.69×
19	Online shopping	Shopping	1.68×
20	Beauty	Beauty & Wellness	1.57×

Section 05

Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Master of Business Administration audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out

The strongest tendencies

Top personality traits over-indexed by Master of Business Administration audience · What stands out
Trait	Cluster	Score
Career Orientation	POWER	2.76×
Need for Security	CONSERVATISM	1.74×
Community Orientation	OPEN	1.73×

0×1.00× baseline2×

↓ Rather not

The weakest tendencies

Top personality traits over-indexed by Master of Business Administration audience · Rather not
Trait	Cluster	Score
Pet Ownership	JOY	1.09×
Price Sensitivity	PREMIUM	1.14×
Sustainability	BALANCE	1.15×

0×1.00× baseline2×

Section 06

Frequently asked questions

How many fans does Master of Business Administration have in United States?

Master of Business Administration has an estimated audience of 18,470,234 people in United States, concentrated in California and Texas.

What is the gender split and age of Master of Business Administration fans?

49.1% of Master of Business Administration fans are female, 50.9% are male, with an average age of 41.1 years.

Which brands do Master of Business Administration fans like most?

Master of Business Administration fans show strongest brand affinity for American Marketing Association (15.59×), Business education (19.49×), and Study Abroad (30.13×) over the country average.

Where do Master of Business Administration fans live in United States?

Master of Business Administration fans in United States are most concentrated in California (reach ~2.5M), Texas (reach ~2M), and Florida (reach ~1.5M). These three regions account for the largest share of the active audience.

What other brands do Master of Business Administration fans also like?

Beyond Master of Business Administration itself, the audience over-indexes on Business education (19.49×), Study Abroad (30.13×), Business school (10.47×), and Study in Europe (35.99×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Master of Business Administration. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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