Master of Business Administration Audience in United States

Master of Business Administration logo

Master of Business Administration has an estimated audience of 18,470,234 people in United States. 49.1% are female, 50.9% are male, average age 41.1. Top regions: California, Texas, New York. Top brand affinities: Study abroad, American Marketing Association, Business education, Study Abroad, Business school.

The average Master of Business Administration fan in United States is 41.1 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Study abroad, American Marketing Association, Business education, with strongest over-indexing on Study abroad (29.72× the country average). Demographically, the Master of Business Administration audience skews balanced with an average age of 41.1, and over-indexes on personality traits such as Career Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic · Subtype: Field of study

Demographics of Master of Business Administration fans

Demographic split for Master of Business Administration audience in United States
MetricValue
Female49.1%
Male50.9%
Average age41.1
Estimated audience size18,470,234

Audience persona

The typical Master of Business Administration fan in United States is balanced, around 41.1 years old, with strong Career Orientation tendencies and a notable affinity for Study abroad.

Top regions in United States

Top regions ranked by reach for Master of Business Administration in United States
RegionReachAffinity
California2,299,9001.13×
Texas1,830,8821.15×
New York1,337,8461.3×
Florida1,240,3720.99×
Georgia731,9091.29×
Illinois711,0561.16×
North Carolina620,2331.12×
Ohio601,8131.06×
Pennsylvania596,7890.96×
Virginia563,1471.25×
New Jersey492,3131.05×
Massachusetts458,7981.26×
Michigan422,4530.87×
Washington393,4921.06×
Maryland363,6761.15×
Tennessee361,5860.98×
Arizona333,6310.88×
Alabama293,2421.14×
Indiana285,6110.85×
Colorado281,0970.97×
Louisiana278,1521.17×
South Carolina277,3651×
Missouri273,1030.92×
Minnesota256,9540.97×
Kentucky218,8530.95×
Connecticut203,3311.1×
Wisconsin203,0570.73×
Oklahoma189,4320.92×
Mississippi187,2291.23×
Oregon168,4380.8×
Arkansas152,6461×
Nebraska146,0211.58×
Kansas145,4781×
Utah134,4060.81×
Nevada129,9180.73×
Iowa113,2320.74×
Washington, District of Columbia107,7011.94×
Hawaii94,9271.2×
New Mexico77,7330.84×
West Virginia72,3920.84×
Idaho68,6570.74×
New Hampshire57,2300.79×
Rhode Island52,9270.9×
Maine52,8950.8×
Alaska40,0261.01×
Delaware39,0340.77×
South Dakota36,9600.87×
North Dakota36,8040.97×
Montana29,7860.58×
Vermont26,7940.83×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Master of Business Administration audience
BrandAffinityCategory
Study abroad29.72×Business & Career
American Marketing Association15.59×Business & Career
Business education19.49×Business & Career
Study Abroad30.13×Business & Career
Business school10.47×Business & Career
Study in Europe35.99×Business & Career
Graduate Management Admission Test24×Business & Career
Marketing communications5.23×Business & Career
Master of Business and Management66.49×Business & Career
Postgraduate education6.01×Business & Career
Business process5.76×Business & Career
Undergraduate degree15.42×Business & Career
Master's degree4.81×Business & Career
Business incubator15.97×Business & Career
Financial accounting6.3×Business & Career
Online shopping1.68×Shopping
Market economy9.46×Politics & Society
United States1.7×Travel & Leisure
Beauty1.57×Beauty & Wellness
Saïd Business School18.13×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Master of Business Administration audience
TraitClusterScore
Career OrientationPOWER1.73
Risk AppetiteTHRILL1.6
Urban LifestyleOPEN1.47
Quality AwarenessPREMIUM1.46
Design AffinityPREMIUM1.45
TravellingTHRILL1.44

Worldwide distribution

Worldwide audience distribution share by country for Master of Business Administration
CountryShare
United States16.0%
India7.6%
Brazil5.4%

See Master of Business Administration audiences in other countries

More Field of study audiences in United States

Frequently asked questions

How many fans does Master of Business Administration have in United States?

Master of Business Administration has an estimated audience of 18,470,234 people in United States, concentrated in California and Texas.

What is the gender split and age of Master of Business Administration fans?

49.1% of Master of Business Administration fans are female, 50.9% are male, with an average age of 41.1 years.

Which brands do Master of Business Administration fans like most?

Master of Business Administration fans show strongest brand affinity for Study abroad (29.72×), American Marketing Association (15.59×), and Business education (19.49×) over the country average.

Where do Master of Business Administration fans live in United States?

Master of Business Administration fans in United States are most concentrated in California (reach 2,299,900), Texas (reach 1,830,882), and New York (reach 1,337,846). These three regions account for the largest share of the active audience.

What other brands do Master of Business Administration fans also like?

Beyond Master of Business Administration itself, the audience over-indexes on American Marketing Association (15.59×), Business education (19.49×), Study Abroad (30.13×), and Business school (10.47×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Master of Business Administration. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.