Rascasse Audience Intelligence

Postgraduate education Audience in United States

A data profile of the people who buy, follow and care about Postgraduate education in United States — modelled from more than twelve digital signal sources. Postgraduate education has an estimated audience of 14,441,764 people in United States.

#1636among Topic in United States#250in Business & Career

The average Postgraduate education fan in United States is 36.7 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Master of Business Administration, Master's degree, University, with strongest over-indexing on Master of Business Administration (6.01× the country average).

Demographically, the Postgraduate education audience skews more female with an average age of 36.7, and over-indexes on personality traits such as Career Orientation, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Postgraduate education fan in United States is more female, around 36.7 years old, with strong Career Orientation tendencies and a notable affinity for Master of Business Administration.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Postgraduate education profile in United States.

Audience size
14.4M
in United States
Gender
55.4%♀
44.6% male
Age
36.7
average years
Country rank
#2424
Topic in United States
Fig. 01

Search interest · 12-month trend

-64%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Postgraduate education fans

55.4% are female, 44.6% are male, average age 36.7.

Fig. 02

Gender split

55.4%
Female
44.6%
Male
Demographic split for Postgraduate education audience in United States
MetricValue
Female55.4%
Male44.6%
Average age36.7
Estimated audience size14,441,764
Fig. 03

Age distribution

Ø 36.7
average years
Age distribution of the Postgraduate education audience in United States
Age bracketShare%
16-1928%
20-2919%
30-3918%
40-4919%
50+16%
Fig. 04

Worldwide distribution

13.9%

of the worldwide Postgraduate education audience comes from United States.

Worldwide audience distribution share by country for Postgraduate education
CountryShare
United States13.9%
Brazil10.0%
India8.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Postgraduate education audience in United States is strongest.

Fig. 05

Top regions by affinity

Postgraduate education fans by region: top regions in United States
#RegionReachAffinity×
01Alaska~40K1.20×
02North Dakota~30K1.15×
03Vermont~30K1.15×
04New Hampshire~60K1.10×
05Maine~60K1.09×
06West Virginia~70K1.08×
07Hawaii~70K1.08×
08Montana~40K1.08×
09South Dakota~40K1.08×
10Washington, District of Columbia~50K1.07×
11Delaware~40K1.06×
12Idaho~80K1.05×
13New Mexico~80K1.04×
14Kentucky~200K1.03×
15Mississippi~100K1.03×
16Rhode Island~50K1.03×
17Arkansas~100K0.99×
18Kansas~100K0.99×
19Nebraska~70K0.98×
20Oklahoma~200K0.97×
21Connecticut~100K0.97×
22Maryland~200K0.96×
23Louisiana~200K0.96×
24Iowa~100K0.96×
25California~1.5M0.94×
26Alabama~200K0.94×
27Nevada~100K0.94×
28Utah~100K0.94×
29South Carolina~200K0.93×
30Oregon~200K0.93×
31Tennessee~300K0.92×
32Missouri~200K0.92×
33Washington~300K0.91×
34Massachusetts~300K0.91×
35Virginia~300K0.90×
36Minnesota~200K0.90×
37Texas~1M0.88×
38Georgia~400K0.88×
39New Jersey~300K0.88×
40Indiana~200K0.88×
41Colorado~200K0.88×
42Wisconsin~200K0.88×
43New York~700K0.87×
44Illinois~400K0.86×
45North Carolina~400K0.85×
46Michigan~300K0.85×
47Arizona~200K0.85×
48Pennsylvania~400K0.82×
49Ohio~400K0.82×
50Florida~800K0.78×
Fig. 06

Affinity by region

Affinity by region — Postgraduate education, United States
0.78×1.00×1.20×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Postgraduate education audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Postgraduate education audience
#·InterestCategoryAffinity×
01University of OxfordBusiness & Career7.86×
02Student exchange programBusiness & Career6.13×
03Master of Business AdministrationBusiness & Career6.01×
04Business schoolBusiness & Career4.48×
05Master's degreeBusiness & Career4.39×
06ScholarshipKids & Family3.39×
07Information securityBusiness & Career3.22×
08Career developmentBusiness & Career2.97×
09Distance educationBusiness & Career2.91×
10Employment websiteBusiness & Career2.81×
11UniversityBusiness & Career2.67×
12Academic degreeBusiness & Career2.55×
13Bachelor's degreeBusiness & Career2.43×
14Diaper bagKids & Family2.19×
15InnovationBusiness & Career2.05×
16PhilanthropyArts & Culture1.89×
17ExpediaTravel & Leisure1.85×
18Planet FitnessSports1.80×
19High schoolBusiness & Career1.75×
20CanadaTravel & Leisure1.61×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Postgraduate education audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Postgraduate education audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER1.80×
PatriotismCONSERVATISM1.55×
Community OrientationOPEN1.47×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Postgraduate education audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.84×
DIY MentalityTHRILL0.85×
Luxury OrientationPREMIUM0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Postgraduate education have in United States?

Postgraduate education has an estimated audience of 14,441,764 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Postgraduate education fans?

55.4% of Postgraduate education fans are female, 44.6% are male, with an average age of 36.7 years.

03

Which brands do Postgraduate education fans like most?

Postgraduate education fans show strongest brand affinity for Master of Business Administration (6.01×), Master's degree (4.39×), and University (2.67×) over the country average.

04

Where do Postgraduate education fans live in United States?

Postgraduate education fans in United States are most concentrated in California (reach ~1.5M), Texas (reach ~1M), and Florida (reach ~800K). These three regions account for the largest share of the active audience.

05

What other brands do Postgraduate education fans also like?

Beyond Postgraduate education itself, the audience over-indexes on Master's degree (4.39×), University (2.67×), University of Oxford (7.86×), and Planet Fitness (1.8×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in United States

See Postgraduate education audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Postgraduate education. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →