Postgraduate education Audience in United States

Postgraduate education has an estimated audience of 14,441,764 people in United States. 55.4% are female, 44.6% are male, average age 36.7. Top regions: California, Texas, New York. Top brand affinities: Planet Fitness, Master's degree, Diaper bag, University, Master of Business Administration.

The average Postgraduate education fan in United States is 36.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Planet Fitness, Master's degree, Diaper bag, with strongest over-indexing on Planet Fitness (3.02× the country average). Demographically, the Postgraduate education audience skews more female with an average age of 36.7, and over-indexes on personality traits such as LGBTQ+ Identity, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of Postgraduate education fans

Demographic split for Postgraduate education audience in United States
MetricValue
Female55.4%
Male44.6%
Average age36.7
Estimated audience size14,441,764

Audience persona

The typical Postgraduate education fan in United States is more female, around 36.7 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Planet Fitness.

Top regions in United States

Top regions ranked by reach for Postgraduate education in United States
RegionReachAffinity
California1,699,0911.07×
Texas1,235,6311×
New York756,7710.94×
Florida742,9060.76×
Illinois413,1800.86×
Georgia382,8930.86×
Pennsylvania356,6110.73×
North Carolina337,2150.78×
New Jersey319,8990.87×
Virginia318,2640.9×
Ohio309,3330.7×
Michigan277,1440.73×
Washington260,6260.9×
Massachusetts255,3800.9×
Tennessee251,5740.87×
Maryland236,4970.95×
Missouri198,7170.85×
Indiana190,8720.72×
South Carolina181,2080.83×
Arizona176,9840.6×
Colorado173,2660.76×
Louisiana166,8760.9×
Alabama160,5140.8×
Minnesota160,2890.77×
Oklahoma141,3200.88×
Oregon134,6140.81×
Kentucky133,7320.74×
Connecticut133,1460.92×
Wisconsin131,2710.6×
Mississippi118,8681×
Arkansas116,7160.98×
Nevada107,4310.77×
Utah105,4270.82×
Kansas104,9510.92×
Iowa95,1060.8×
West Virginia82,6361.23×
Hawaii68,3411.1×
Idaho66,7720.92×
Nebraska66,6740.92×
New Mexico62,1810.86×
Alaska61,8492×
New Hampshire59,5781.05×
Rhode Island57,5301.25×
North Dakota56,5261.91×
Montana53,9161.35×
Maine53,3881.03×
South Dakota53,2171.59×
Wyoming50,1362.34×
Vermont48,5001.91×
Delaware47,8401.2×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Postgraduate education audience
BrandAffinityCategory
Planet Fitness3.02×Sports
Master's degree4.49×Business & Career
Diaper bag4.28×Kids & Family
University2.75×Business & Career
Master of Business Administration4.36×Business & Career
Bachelor's degree3.68×Business & Career
LinkedIn2×Internet & Social Media
University of Oxford7.28×Business & Career
Academic degree2.95×Business & Career
Hobby Lobby1.97×Home & Garden
MSN2.02×News
Business school4.91×Business & Career
Staples (Canada)2.37×Business & Career
Metaphysics2.52×Business & Career
Livemusic2.32×Music & Radio
Ponytail4.85×Fashion & Accessoires
Aldi1.67×Shopping
High school2.25×Business & Career
Best Buy1.62×Shopping
Expedia2.04×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Postgraduate education audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.78
Career OrientationPOWER1.65
Community OrientationOPEN1.36
Need for SecurityCONSERVATISM1.35
Family OrientationCONSERVATISM1.33
Social Media UsageJOY1.31

Worldwide distribution

Worldwide audience distribution share by country for Postgraduate education
CountryShare
United States13.9%
Brazil10.0%
India8.2%

See Postgraduate education audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Postgraduate education have in United States?

Postgraduate education has an estimated audience of 14,441,764 people in United States, concentrated in California and Texas.

What is the gender split and age of Postgraduate education fans?

55.4% of Postgraduate education fans are female, 44.6% are male, with an average age of 36.7 years.

Which brands do Postgraduate education fans like most?

Postgraduate education fans show strongest brand affinity for Planet Fitness (3.02×), Master's degree (4.49×), and Diaper bag (4.28×) over the country average.

Where do Postgraduate education fans live in United States?

Postgraduate education fans in United States are most concentrated in California (reach 1,699,091), Texas (reach 1,235,631), and New York (reach 756,771). These three regions account for the largest share of the active audience.

What other brands do Postgraduate education fans also like?

Beyond Postgraduate education itself, the audience over-indexes on Master's degree (4.49×), Diaper bag (4.28×), University (2.75×), and Master of Business Administration (4.36×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Postgraduate education. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.