Rascasse Audience Intelligence

Information security Audience in United States

Name: Information security — United States
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about Information security in United States — modelled from more than twelve digital signal sources. Information security has an estimated audience of 10,433,136 people in United States.

#126among Field of study in United States #2211among Topic in United States #340in Business & Career

The average Information security fan in United States is 43.6 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Hacker (term), Data security, Network security policy, with strongest over-indexing on Hacker (term) (57.77× the country average).

Demographically, the Information security audience skews more male with an average age of 43.6, and over-indexes on personality traits such as Need for Security, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Information security fan in United States is more male, around 43.6 years old, with strong Need for Security tendencies and a notable affinity for Hacker (term).

Category: Business & Career · Type: Topic · Subtype: Field of study

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Information security profile in United States.

Audience size

10.4M

in United States

Gender

43.3%♀

56.7% male

Age

43.6

average years

Country rank

#3434

Topic in United States

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Demographics of Information security fans

43.3% are female, 56.7% are male, average age 43.6.

Fig. 02

Gender split

43.3%

Female

56.7%

Male

Demographic split for Information security audience in United States
Metric	Value
Female	43.3%
Male	56.7%
Average age	43.6
Estimated audience size	10,433,136

Fig. 03

Age distribution

Age distribution of the Information security audience in United States
Age bracket	Share	%
16-19		12%
20-29		15%
30-39		19%
40-49		23%
50+		31%

Fig. 04

Worldwide distribution

21.2%

of the worldwide Information security audience comes from United States.

Worldwide audience distribution share by country for Information security
Country	Share
United States	21.2%
India	6.6%
United Kingdom	5.7%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Information security audience in United States is strongest.

Fig. 05

Top regions by affinity

Information security fans by region: top regions in United States
#	Region	Reach	×
01	Virginia	~500K	2.05×
02	New Hampshire	~70K	1.60×
03	New York	~900K	1.55×
04	Maryland	~300K	1.50×
05	Washington, District of Columbia	~50K	1.47×
06	Tennessee	~300K	1.32×
07	Arizona	~300K	1.22×
08	Georgia	~400K	1.21×
09	Illinois	~400K	1.17×
10	North Carolina	~400K	1.15×
11	New Jersey	~300K	1.12×
12	Texas	~1M	1.11×
13	Colorado	~200K	1.08×
14	Rhode Island	~30K	1.05×
15	Vermont	~20K	1.05×
16	Massachusetts	~200K	1.01×
17	Oregon	~100K	1.01×
18	Nebraska	~50K	1.01×
19	Florida	~700K	1.00×
20	Delaware	~30K	0.99×
21	Mississippi	~80K	0.98×
22	Hawaii	~40K	0.98×
23	South Dakota	~20K	0.98×
24	Alaska	~20K	0.98×
25	Connecticut	~100K	0.97×
26	Washington	~200K	0.96×
27	North Dakota	~20K	0.96×
28	California	~1M	0.95×
29	Pennsylvania	~300K	0.95×
30	Ohio	~300K	0.95×
31	New Mexico	~50K	0.94×
32	Montana	~30K	0.93×
33	South Carolina	~100K	0.91×
34	Minnesota	~100K	0.91×
35	Louisiana	~100K	0.91×
36	Nevada	~90K	0.91×
37	Kansas	~70K	0.91×
38	Kentucky	~100K	0.90×
39	West Virginia	~40K	0.90×
40	Arkansas	~80K	0.89×
41	Maine	~30K	0.89×
42	Michigan	~200K	0.88×
43	Indiana	~200K	0.88×
44	Oklahoma	~100K	0.88×
45	Alabama	~100K	0.87×
46	Idaho	~50K	0.87×
47	Missouri	~100K	0.85×
48	Wisconsin	~100K	0.85×
49	Utah	~80K	0.84×
50	Iowa	~70K	0.83×

Affinity by region — Information security, United States

Section 04

Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Information security audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Information security audience
#	Interest	Category	×
01	Network security policy	Technology & Electronics	66.98×
02	Cisco Networking Academy	Technology & Electronics	65.00×
03	Hacker (term)	Technology & Electronics	57.77×
04	Certified Information Systems Security Professional	Business & Career	53.20×
05	Certified Ethical Hacker	Business & Career	48.48×
06	Wireless security camera	Technology & Electronics	45.00×
07	Data security	Business & Career	42.50×
08	Phablet	Technology & Electronics	39.40×
09	Network security	Business & Career	38.52×
10	SimpliSafe	Home & Garden	37.80×
11	Simple Mobile	Technology & Electronics	25.48×
12	Anti-theft system	Cars & Mobility	18.06×
13	Consumer Cellular	Technology & Electronics	15.16×
14	National security	Politics & Society	10.98×
15	Computer security	Business & Career	10.74×
16	Straight Talk	Technology & Electronics	10.25×
17	C++	Technology & Electronics	8.56×
18	Boost Mobile	Technology & Electronics	8.13×
19	Python (programming language)	Technology & Electronics	8.03×
20	Gemini	Technology & Electronics	5.30×

Section 05

Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Information security audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out

The strongest tendencies

Top personality traits over-indexed by Information security audience · What stands out
Trait	Cluster	Score
Need for Security	CONSERVATISM	10.21×
Patriotism	CONSERVATISM	4.13×
Career Orientation	POWER	2.65×

0×1.00× baseline2×

↓ Rather not

The weakest tendencies

Top personality traits over-indexed by Information security audience · Rather not
Trait	Cluster	Score
Creativity	OPEN	1.08×
Price Sensitivity	PREMIUM	1.17×
Extroversion	THRILL	1.24×

0×1.00× baseline2×

Section 06

Frequently asked questions

How many fans does Information security have in United States?

Information security has an estimated audience of 10,433,136 people in United States, concentrated in California and Texas.

What is the gender split and age of Information security fans?

43.3% of Information security fans are female, 56.7% are male, with an average age of 43.6 years.

Which brands do Information security fans like most?

Information security fans show strongest brand affinity for Hacker (term) (57.77×), Data security (42.5×), and Network security policy (66.98×) over the country average.

Where do Information security fans live in United States?

Information security fans in United States are most concentrated in California (reach ~1M), Texas (reach ~1M), and New York (reach ~900K). These three regions account for the largest share of the active audience.

What other brands do Information security fans also like?

Beyond Information security itself, the audience over-indexes on Data security (42.5×), Network security policy (66.98×), Cisco Networking Academy (65×), and SimpliSafe (37.8×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Field of study audiences in United States

Music (181,108,961)
Politics and social issues (139,815,487)
Education (104,984,855)
Medicine (89,907,855)
Psychology (89,088,191)

See Information security audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Information security. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage

500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →