Information security Audience in United States

Demographics of Information security fans

Audience persona

The typical Information security fan in United States is more male, around 43.6 years old, with strong Need for Security tendencies and a notable affinity for Hacker (term).

Top regions in United States

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Worldwide distribution

See Information security audiences in other countries

• Information security — Germany
• Information security — United Kingdom
• Information security — France
• Information security — Italy
• Information security — Spain
• Information security — Brazil
• Information security — Japan
• Information security — South Korea
• Information security — India

More Field of study audiences in United States

• Music (181,108,961)
• Politics and social issues (139,815,487)
• Education (104,984,855)
• Medicine (89,907,855)
• Psychology (89,088,191)

Frequently asked questions

How many fans does Information security have in United States?

Information security has an estimated audience of 10,433,136 people in United States, concentrated in California and New York.

What is the gender split and age of Information security fans?

43.3% of Information security fans are female, 56.7% are male, with an average age of 43.6 years.

Which brands do Information security fans like most?

Information security fans show strongest brand affinity for Hacker (term) (57.77×), Data security (42.5×), and Network security policy (66.98×) over the country average.

Where do Information security fans live in United States?

Information security fans in United States are most concentrated in California (reach 1,154,621), New York (reach 1,075,215), and Texas (reach 1,061,369). These three regions account for the largest share of the active audience.

What other brands do Information security fans also like?

Beyond Information security itself, the audience over-indexes on Data security (42.5×), Network security policy (66.98×), Cisco Networking Academy (65×), and SimpliSafe (37.8×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Information security. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.